If there is ever a time to invest in elegant furniture without stretching your budget, Rozel’s Soft Opening Sale might just be the perfect opportunity. Nestled in the heart of 1 Labrador Villa Road, this newly unveiled Rozel showroom in Singapore is currently hosting a special promotion to mark its soft launch – and for anyone eyeing stylish home upgrades, this is definitely a sale worth exploring.
Rozel is a name many will associate with luxury, comfort, and refined craftsmanship. Their legacy stems from a commitment to exceptional quality, where each piece combines European-inspired aesthetics with practicality for modern living. With this Soft Opening Sale, Rozel is extending a warm invitation to homeowners, interior decorators, and anyone passionate about stylish spaces to experience premium furnishings at significantly reduced prices.
A Peek into Premium Craftsmanship
Rozel has long been admired for its dedication to detail. From luxurious leather sofas to timeless wooden dining sets and plush beds, each item carries the hallmark of careful design and precise execution. What sets them apart is not just the look and feel, but also the durability and comfort they offer – pieces that are built to last and enhance the living experience.
During this limited-time promotion, Rozel is offering some incredible deals on its mattress and bed bundles. In particular, those seeking ultimate sleeping comfort will find irresistible value in their Dormiflex mattress packages. Dormiflex, hailed as Italy’s No.1 mattress brand, brings European sleep engineering to Singaporean homes through Rozel’s showroom.
Here are just a few of the attractive mattress bundles now available:
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Queen Dormiflex Mattress + Divan Bedframe – only $699
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Queen Dormiflex Luxury Mattress + Storage Bed – priced at $1,099
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Queen Dormiflex Cool Mattress + Storage Bed – going for $1,499
Whether the priority is firm support, cooling comfort, or a storage solution to declutter the bedroom, there’s something tailored to everyone’s lifestyle.
What Makes This Sale Stand Out
Unlike regular furniture sales, Rozel’s event goes beyond discounts and focuses on delivering a complete, curated shopping experience. They are rolling out exclusive, in-store promotions that you will not find anywhere else. Visitors to the showroom can expect to enjoy offers such as Buy 1 Get 1 FREE on select items, substantial markdowns across various categories, and complimentary perks that elevate the shopping experience.
This is not just about saving money—it’s about upgrading living spaces without compromising on style or substance. Whether someone is furnishing a new BTO flat, renovating a resale property, or simply replacing worn-out pieces, Rozel’s showroom offers the opportunity to do it all under one roof with expert guidance.
Why One Should Visit This Soft Opening Sale
There are quite a few reasons why this event should be on the radar of every bargain hunter and home décor enthusiast:
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Factory-direct pricing – Premium pieces at significantly reduced prices.
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Exclusive in-store-only deals – Limited quantity and while stocks last.
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Complete furniture solutions – From beds and sofas to dining sets and accessories, everything needed to furnish a home is in one place.
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Expert service – Rozel’s professional sales team offers personalised consultation to help visitors find the right fit for their style and budget.
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Zero Interest Installment Plan – Enjoy flexible payment with up to 24 months 0% interest instalment.
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Warranty assurance – All mattresses come with up to 15 years warranty for peace of mind.
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Complimentary conveniences – Think free delivery, free parking, and even a $5 taxi claim upon checkout.
Rozel is also going the extra mile by offering free gifts with selected purchases and a thoughtful $100 shopping voucher to anyone who books a showroom visit in advance. This voucher isn’t just a gimmick – it allows customers to enjoy a more exclusive, relaxed shopping session with one-on-one attention. To book, simply contact Jayson Sia via WhatsApp at +6587992575.
Making the Most of the Visit
The Rozel showroom at 1 Labrador Villa Road is designed to offer visitors a complete walkthrough of their furnishing journey. From carefully curated bedroom setups to inviting living room displays, it’s easy to visualise how each piece will work in real homes. The showroom’s layout reflects real-life spaces, which is incredibly helpful for those who often struggle to picture how an item will look once placed at home.
In addition, Rozel’s team is equipped to provide consultations based on room layout, lighting, material preferences, and overall budget. So even if someone isn’t entirely sure where to begin, they’ll be well-supported throughout the process.
Parking & Accessibility
Convenience is also high on the list at Rozel. The showroom is open daily from 11:30am to 9:00pm, and visitors can enjoy free parking—a welcome gesture for those who plan to stay awhile and explore thoroughly.
Situated in a tranquil, accessible location, the showroom provides a peaceful environment, far from the bustle of shopping centres, where customers can take their time without pressure or crowds.
A Final Thought: Don’t Miss Out
Rozel’s Soft Opening Sale is more than just a promotional campaign – it’s an invitation to experience high-end furniture shopping in a comfortable, customer-first setting. For a limited time until 20 July 2025, the doors are open with some of the best deals Rozel has ever offered in Singapore.
Given the exclusive nature of the promotions and limited stock availability, early visits are strongly recommended. It’s a rare moment where value meets luxury, and discerning buyers would be wise not to let this one slip away.
So if someone has been holding off on upgrading their home furniture or is ready to transform their space with well-designed, quality pieces – this is the perfect opportunity to do just that.
To book an appointment and claim the $100 voucher, simply message Jayson Sia on WhatsApp at +6587992575.
Promotional/Event Details:
Date: Now till 20 July 2025
Time: 11:30am – 9:00pm daily
Venue: Rozel Showroom, 1 Labrador Villa Road, Singapore 118981
Book Visit for $100 Voucher: WhatsApp Jayson Sia at +6587992575
Perks: Free delivery, Free parking, $5 taxi claim, Free gifts, 0% interest for up to 24 months, Mattresses with up to 15 years warranty
Deals Include:
– Queen Dormiflex Mattress + Divan Bedframe – $699
– Queen Dormiflex Luxury Mattress + Storage Bed – $1,099
– Queen Dormiflex Cool Mattress + Storage Bed – $1,499
– Buy 1 Get 1 FREE offers and more in-store promotions
Terms and Conditions apply
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