If there has ever been a good time to refresh a living space without paying premium retail prices, this is certainly one worth considering. Whether it is a newly renovated home, a first apartment, or simply replacing ageing furniture that has served its purpose over the years, quality furniture usually comes with a significant price tag. Fortunately, shoppers in Singapore now have the opportunity to enjoy impressive factory-direct savings during the Rozel Furniture Factory-Direct Tentage Sale at 51 Sims Avenue.
Running until 19 July 2026, this limited-time furniture promotion brings together a wide selection of stylish home furnishings, premium mattresses, bedroom essentials, dining furniture, wardrobes and living room collections, all offered at attractive warehouse clearance prices. Instead of paying full showroom prices, visitors can browse through hundreds of pieces while enjoying discounts that make upgrading any home considerably more affordable.
Unlike regular furniture exhibitions where prices may only be slightly reduced, this event focuses on genuine factory-direct deals and clearance offers. That means shoppers have the chance to purchase premium-quality furniture at prices that are rarely available throughout the year.
One of the biggest attractions during this promotion is the impressive range of mattresses available. Good sleep is one of the best investments anyone can make, and choosing the right mattress often improves both comfort and long-term health. Rozel has introduced several attractive mattress bundles featuring Italy’s well-known Dormiflex collection, giving shoppers exceptional value for money.
Among the standout packages available are:
- Queen Dormiflex Mattress with Divan Bedframe from only $699
- Queen Dormiflex Luxury Mattress with Storage Bed for $899
- Queen Dormiflex Cool Mattress with Storage Bed from $1,399
These packages offer much more than simply buying a mattress. They combine stylish bed frames with practical storage solutions, making them perfect for HDB flats, condominiums and apartments where maximising available space is increasingly important.
Beyond mattresses, visitors will also discover an extensive collection of furniture suitable for almost every room in the home. From elegant leather sofas and fabric sectionals to contemporary dining tables, comfortable recliners, wardrobes, TV consoles and bedroom sets, the selection caters to a wide variety of interior styles.
Whether someone prefers modern minimalist designs, Scandinavian-inspired interiors, classic wooden furniture or luxurious contemporary finishes, there are plenty of choices available throughout the spacious tentage showroom.
One area that many bargain hunters will likely head towards first is the dedicated clearance section. This special area is filled with discontinued models, display pieces, last remaining stocks and selected clearance items carrying substantial markdowns.
Finding premium furniture at significantly reduced prices is not something that happens every weekend. Since many clearance items are available in limited quantities, shoppers who arrive earlier during the promotion will naturally enjoy a better selection before popular items are snapped up.
Another reason this event stands out is the opportunity to enjoy BUY 1 FREE 1 promotions on selected furniture collections, alongside discounts of up to 80% off selected products. These types of offers can translate into hundreds, or even thousands, of dollars in savings when furnishing an entire home.
For families moving into a new property, newly married couples preparing their first home together, or homeowners planning a complete interior makeover, these savings can make a noticeable difference to the overall renovation budget.
Shopping directly from a factory-direct event also removes much of the uncertainty often associated with furniture pricing. Rather than paying additional retail mark-ups, shoppers enjoy prices that are considerably more competitive while still receiving quality products.
Another welcome advantage is that everything is conveniently located in one venue. Instead of travelling across Singapore visiting multiple furniture retailers, they can compare various styles, materials and price ranges all under one roof.
The experienced sales consultants are also available throughout the event to help customers understand the differences between mattress models, recommend furniture suitable for different room sizes, and assist with selecting colours or designs that complement existing home décor.
For shoppers who require additional financial flexibility, Rozel is also offering 0% interest instalment plans for up to 36 months, subject to terms and conditions. This allows larger furniture purchases to become much more manageable without placing unnecessary pressure on household finances.
As an added benefit, visitors can enjoy free parking, making the shopping experience even more convenient, especially for families planning to spend several hours browsing the extensive showroom.
When purchasing a mattress, long-term peace of mind is equally important. Selected mattresses purchased during the promotion come with warranties of up to 20 years, demonstrating confidence in the quality and durability of the products available.
Furniture shopping is often viewed as something stressful, particularly when trying to balance design preferences with affordability. Events like this help remove much of that pressure by bringing together attractive prices, a wide product selection and helpful staff in one location.
Instead of rushing into expensive purchases elsewhere, shoppers can take the opportunity to compare options carefully while enjoying exclusive event pricing that may not be available after the promotion ends.
Anyone who has delayed replacing an ageing mattress, uncomfortable sofa or worn dining set may find this to be the perfect opportunity to finally make the upgrade.
The combination of factory-direct pricing, substantial clearance discounts, bundle packages and limited-time offers makes this one of the more attractive furniture events currently taking place in Singapore.
As with most warehouse and tentage clearance events, many of the best bargains are only available while stocks last. Once discontinued models or clearance pieces are sold, they are unlikely to be restocked. For that reason, visiting earlier rather than waiting until the final days of the promotion gives shoppers the best chance of securing their preferred furniture.
Those planning a visit should also bring along room measurements and photographs of their existing interiors. Doing so makes it easier to visualise how new furniture will fit into their home and helps the sales team provide more accurate recommendations.
Whether someone is furnishing an entire new home, replacing a single mattress, upgrading a living room or simply searching for stylish furniture at exceptional prices, the Rozel Factory-Direct Furniture Tentage Sale offers plenty of reasons to stop by before 19 July 2026.
More information, including the location, can be found via Google Maps:
https://maps.app.goo.gl/CfoJHUE39YnK8N7U6
With impressive discounts, premium brands, convenient payment options, free parking and an extensive collection of quality furniture all gathered in one venue, this limited-time promotion is certainly worth considering for anyone looking to make their home more comfortable without overspending.
Promotional/Event Details
Merchant: Rozel Furniture
Promotion: Factory-Direct Furniture Tentage Sale
Date: Now until 19 July 2026
Time: 11:30am – 9:00pm daily
Venue: 51 Sims Avenue, Singapore 387414
Highlights:
- Factory-direct furniture prices
- Up to 80% OFF selected furniture
- BUY 1 FREE 1 on selected items
- Italy Dormiflex mattress packages from $699
- Free parking
- Up to 20-year mattress warranty
- 0% interest instalment plan for up to 36 months (Terms & Conditions apply)
Google Map:
https://maps.app.goo.gl/CfoJHUE39YnK8N7U6
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