If frozen desserts are usually one of those treats that somehow find their way into the shopping basket even when they were not on the grocery list, there is a new reason to make a stop at Cold Storage this week. Cold Storage Singapore is highlighting TruJoy Frozen Greek Yoghurt as a new product, with a promotional offer running until 12 August 2026.
For anyone who enjoys having something cold and sweet at home, this is a deal worth checking out before the promotion ends. Instead of picking up the usual ice cream or frozen dessert, shoppers can take the opportunity to try something different with TruJoy Frozen Greek Yoghurt while enjoying the promotional percentage discount.
The offer is particularly interesting because frozen yoghurt sits somewhere between a dessert and a yoghurt treat. It can be enjoyed straight from the freezer, making it an easy option for an afternoon snack, a dessert after dinner or simply something to reach for when Singapore’s weather calls for a cold treat.
A new frozen yoghurt option to discover
Cold Storage regularly carries a wide selection of chilled and frozen food, but the arrival of a new product is always a good excuse to look around the shelves with fresh eyes. TruJoy Frozen Greek Yoghurt brings a different take to the frozen dessert category, making it suitable for shoppers who want to try something beyond conventional ice cream.
TruJoy describes its frozen Greek yoghurt as a product that combines the appeal of frozen dessert with Greek yoghurt. The brand has also highlighted its protein content and probiotic benefits, although shoppers should always check the packaging for the latest nutritional information and ingredients.
That makes this promotion more interesting than simply buying another tub of dessert. It gives curious shoppers the chance to discover a new product and decide whether it deserves a regular place in the freezer.
The percentage discount makes it easier to try
One of the biggest advantages of a promotional offer is that shoppers do not have to commit to paying the usual price when trying something new. The TruJoy Frozen Greek Yoghurt promotion at Cold Storage is being offered with a percentage discount until 12 August 2026.
For bargain hunters, percentage discounts can be especially useful when comparing a new product with similar items. A discount reduces the initial cost of trying something unfamiliar, which means shoppers can make the most of the promotion rather than waiting until the product returns to its regular price.
Cold Storage frequently runs promotions across its yoghurt and dairy selection. Its current online listings, for example, show various yoghurt products being offered with percentage discounts or multi-buy promotions, demonstrating that this is a category where shoppers can often find opportunities to save.
The exact TruJoy promotional price or percentage should be checked at the participating Cold Storage store before purchase, as promotional pricing and availability can change.
Why Greek yoghurt fans may want to give it a try
Greek yoghurt has become a familiar choice for people looking for a thicker yoghurt texture, and frozen Greek yoghurt gives the idea a more dessert-like twist.
Rather than having yoghurt straight from the refrigerator, frozen yoghurt provides a colder, more indulgent experience. It can be particularly enjoyable after a meal or during a warm afternoon when a chilled snack sounds more appealing than something baked or chocolate-based.
The frozen format also makes it convenient to keep at home. There is no need to prepare anything complicated. Once it is stored correctly in the freezer, it can be ready whenever a sweet craving appears.
For households that already buy yoghurt regularly, the promotion could also be a good opportunity to experiment with a different style. Instead of buying the same familiar yoghurt flavour every week, shoppers can pick up TruJoy Frozen Greek Yoghurt and see how it compares with their usual favourites.
A useful stop during the weekly grocery run
The best thing about this promotion is that shoppers do not necessarily need to make a special trip just for the deal. Cold Storage has stores in different parts of Singapore, so the promotion can be checked while doing the usual grocery shopping.
That makes it particularly convenient for families, working adults and anyone who already has a Cold Storage outlet along their regular route.
A shopper heading out to buy milk, bread, fresh produce or other household groceries can simply take a look at the frozen section before completing the trip. If TruJoy Frozen Greek Yoghurt is available at the promotional price, it can be added to the basket without significantly changing the shopping plan.
Cold Storage also has a broad range of yoghurt products, from Greek yoghurt to flavoured varieties and high-protein options. This means shoppers who are already interested in yoghurt can easily compare the new frozen option with other products available in-store.
Make the most of the promotion before it ends
The promotion is only available until 12 August 2026, so there is not much time left for shoppers who want to try it. As with many supermarket promotions, it is better not to leave the purchase until the final day if the product is something they particularly want to try.
Stock levels can vary between outlets, especially when a new product receives attention. Checking with the nearest Cold Storage outlet before making a dedicated trip would therefore be sensible.
Shoppers should also remember that promotional terms can differ depending on the product, outlet or availability. The price displayed in-store should be treated as the final reference before purchasing.
Who should consider this deal?
This promotion is worth considering for anyone who enjoys frozen desserts, Greek yoghurt or simply likes discovering new grocery products at a lower price.
It could also appeal to families looking for an easy dessert to keep at home. A tub of frozen yoghurt can be shared after dinner or enjoyed individually, depending on the household.
For regular Cold Storage shoppers, the decision is even simpler. Since they may already be visiting the supermarket for their normal groceries, checking out the TruJoy promotion adds very little extra effort.
Bargain hunters should also pay attention to the percentage discount rather than looking only at the original price. Comparing the promotional price with similar frozen desserts can help determine whether the deal represents good value for their particular shopping habits.
Why go and enjoy this Cold Storage deal?
There are plenty of supermarket promotions around Singapore, but the more useful ones are often the simple everyday deals that allow shoppers to discover something new while spending less.
The TruJoy Frozen Greek Yoghurt promotion fits that idea quite well. It combines a new product with a limited-time percentage discount, giving shoppers a reason to try something they may not have picked up at full price.
It is also an easy treat to work into a normal grocery trip. There is no complicated redemption process mentioned in the available promotion details, and shoppers can simply look for TruJoy Frozen Greek Yoghurt at Cold Storage and check the promotional pricing.
Most importantly, the offer gives yoghurt and frozen-dessert fans a chance to try something different before the promotion ends. For those who enjoy keeping a few treats in the freezer, this could be an inexpensive way to add some variety to the week’s groceries.
With the promotion ending on 12 August 2026, interested shoppers should head to their nearest Cold Storage outlet soon, check the available TruJoy Frozen Greek Yoghurt promotion and decide whether it deserves a place in their freezer.
Promotional/Event Details
Date: Now till 12 August 2026
Time: During normal operating hours of participating Cold Storage outlets
Venue: All Cold Storage Singapore outlets
Promotion: TruJoy Frozen Greek Yoghurt promotional percentage discount
Merchant: Cold Storage Singapore
Product: TruJoy Frozen Greek Yoghurt
Source: Cold Storage Singapore / TruJoy promotion source
Note: Promotional pricing, percentage discount, product availability and stock may vary. Shoppers should check the in-store promotional information before purchasing.
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