As National Day approaches, there is no better time to refresh your wardrobe and enjoy rewarding shopping deals. Whether it’s a stylish accessory to elevate your outfit or a practical addition to your everyday essentials, BHG Singapore has something truly worth exploring. This National Day, they are rolling out a special promotion that blends fashion and value in one go—and it’s happening right in the heart of Bugis.
From now until 10 August 2025, shoppers can enjoy a standout deal: get a Hechter Paris or bradFORD Sling Bag for just $29 with any regular-priced purchase at BHG Bugis, Level 2. This is not just a token offer—it’s a well-curated promotional campaign designed to reward customers with quality accessories while celebrating Singapore’s proud heritage.
And the good news doesn’t end there. Alongside this sling bag deal, BHG is also offering special prices on selected backpacks, belts, and small leather goods from some reputable fashion accessory labels like Pierre Cardin, Hechter Paris, and bradFORD. It’s an opportunity not only to update one’s style but to do it in an affordable and sensible way.
Why You Shouldn’t Miss This Deal
Let’s face it—premium accessories often come with a hefty price tag. But when a leading department store like BHG brings in reputable brands and adds an irresistible price point to the equation, it becomes more than just a sale—it becomes a smart decision for savvy shoppers.
Here’s why this particular promotion deserves attention:
1. Brand Reputation
Brands like Hechter Paris, Pierre Cardin, and bradFORD have long established their presence in fashion circles for offering both timeless style and quality craftsmanship. Whether one’s preference leans towards classic looks or modern urban design, these brands cater to varied fashion sensibilities. With names that are already trusted in the industry, customers are assured they’re not sacrificing quality for price.
2. Practical Yet Stylish
The Hechter Paris and bradFORD sling bags aren’t just about looks. They serve functional purposes—ideal for daily commuting, weekend outings, or casual office wear. Sling bags are the kind of accessories that effortlessly fit into different wardrobes and can be dressed up or down depending on the occasion.
3. Multi-Item Discounts
Beyond sling bags, BHG is also offering discounts on backpacks, belts, and small leather goods. This means one can complete an entire accessory overhaul without going over budget. Whether you’re after a smart leather belt, a new wallet, or a practical backpack for short trips, this deal ticks all the boxes.
4. Centrally Located Shopping Experience
BHG Bugis is conveniently located at the heart of Singapore, offering easy access by MRT and buses. Located at Level 2 of the BHG store, this promotion allows shoppers to experience a vibrant shopping environment. If you’re already planning a National Day shopping trip, it’s worth dropping by to explore these deals.
5. Limited Time, Limited Stock
The deal runs until 10 August 2025, but as with all good promotions, it’s only available while stocks last. That’s a reminder not to leave it until the last minute—especially when you’re looking at branded items priced this competitively.
More Than Just a Promotion—It’s a Celebration
There’s something festive about this deal that goes beyond slashed prices. It’s BHG’s way of celebrating Singapore’s birthday in style—by giving back to their customers through accessible fashion. Promotions like these make the National Day season more exciting, offering both purpose and reward to shoppers.
Whether you’re on the lookout for a thoughtful gift or just wanting to treat yourself, this campaign adds value in ways beyond simple shopping. It’s an invitation to join in a celebration of national pride while updating your style with fashionable yet functional items.
And while you’re there, why not take some time to browse other sections of BHG? The department store houses a broad range of apparel, beauty products, homeware, and seasonal gift sets. You might just discover more bargains that weren’t even on your radar.
Shop Smart: Tips to Maximise This Deal
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Plan your visit early: With stocks being limited, it’s best to head down sooner rather than later.
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Combine this deal with other essentials: Since the offer is valid with any regular-priced item, pair it with something you already plan to buy—perhaps a wardrobe basic or skincare item.
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Bring a friend or family member: They might just find something they love, and it’s always more fun to shop together during festive sales.
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Set a small budget: It’s easy to get carried away with exciting deals. Know your limit and make the most out of it.
What to Expect at BHG Bugis
Expect a comfortable shopping environment with curated product displays, helpful staff, and convenient checkout options. BHG Bugis continues to uphold their commitment to giving customers a satisfying retail experience, particularly during major celebrations like National Day.
From the stylish aesthetics of Hechter Paris to the practicality of bradFORD accessories, shoppers can count on BHG to bring fashion and value together in one engaging location.
This National Day, step into BHG Bugis and walk out with more than you expected—quality fashion pieces that don’t break the bank and a reason to celebrate your purchase.
Promotional/Event Details:
Date: Now till 10 August 2025
Time: 10am – 10pm daily
Venue: BHG Singapore, Level 2, Bugis Junction
Address: 200 Victoria Street, Singapore 188021
Promotion Link: https://www.facebook.com/100064305805235/posts/

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