As the year draws to a close and Singapore begins to embrace the familiar warmth of festive gatherings, family meals and seasonal traditions, many households find themselves preparing for one of the busiest and most joyful periods of the year. For those who enjoy hosting, cooking, gifting or simply indulging in the comforts of the season, it is always helpful when a supermarket steps forward with a line-up of irresistible bargains. This year, Prime Supermarket is doing exactly that with their Christmas Promotion, running from now till 1 January 2026 across all their outlets in Singapore.
For bargain hunters and families wanting to stretch their festive budgets without compromising on quality, this promotion offers a highly convenient and value-packed way to stock up on essentials. What makes this seasonal deal particularly attractive is how comprehensive the offerings are. Whether someone is organising a cosy Christmas dinner, preparing snacks for a New Year countdown gathering or just hoping to enjoy a quiet evening with comforting treats, Prime has curated a collection of products that suits a broad range of holiday needs.
One of the biggest strengths of this promotion is the variety. Rather than focusing on just a handful of discounted items, Prime Supermarket has put together a list that covers snacks, dairy, seafood, frozen finger foods, baking necessities and party staples. This means shoppers can make a single trip and pick up everything from appetisers to dessert ingredients, reducing both the stress and cost associated with festive planning.
Among the standout offers is the Farmpride Popcorn Chicken (400g) at $6.95 per pack. Items like this make it easy to whip up party snacks in minutes, ideal for when guests drop by unexpectedly or when the family is simply in the mood for something quick and satisfying. Another crowd-pleaser is Mrs Mac’s Party Pies (550g) at $13.05 per box, which is perfect for gatherings where finger foods are preferred. These pies are filling, easy to serve and well-loved by both adults and children.
Dessert lovers will appreciate the Magnolia Hershey’s Ice Cream Pints (400g), priced at $7.65 per pint, available in Chocolate Fudge Ripple or Cookies ‘N’ Creme. These pints are not only festive favourites but also make the perfect addition to seasonal bakes or homemade ice cream sundaes. For those wanting to incorporate more premium items into their festive meals, the Captain Birds Eye Omega 3 Fish Fingers (280g) at $9.95 per box and the Crea Cook Seafood Bacon Wrapped Scallops Medallion (260g) at $11.90 per box offer a touch of indulgence without the premium price tag.
Beyond these key highlights, the promotion includes essentials that many households use regularly throughout the season. Festive cooking tends to involve more butter, cream cheese, premium sausages and fresh milk, all of which feature in this sale. For example, Gourmessa Cocktail Sausages (Assorted Types, 100g) are now priced at $5.60 for any two, making them a convenient option for appetiser platters or hearty breakfasts. Johnsonville Smoked Sausages, available in Original, Cheddar, Garlic or Hot & Spicy variants (360g), are offered at $18.30 for any two, providing excellent value for quality sausages that are widely loved for their flavour and versatility.
For those who enjoy baking or preparing homemade festive dishes, the Emborg Cream Cheese range (175g–200g), at $3.90 per tub, is another useful addition. Seasonal favourites such as cheesecakes, dips and spreads rely heavily on cream cheese, so this deal offers a chance to stock up ahead of any baking plans. SCS Butter Block (Salted or Unsalted, 227g) at $10.90 for any two is another practical inclusion, especially for holiday bakers preparing cookies, pastries or festive treats. And with Farmhouse Fresh or Low Fat Milk (946ml) at $6.75 for any two, families can enjoy milk-based drinks, baking sessions or breakfast preparations without worrying about overspending.
What makes this particular promotion especially appealing is how easy it is to take advantage of the discounts. Unlike many festive campaigns that require sign-ups, digital vouchers or app redemptions, Prime’s Christmas Promotion is straightforward. Shoppers only need to visit any Prime Supermarket outlet, and the festive price tags are readily accessible on the shelves. This simplicity makes it ideal for busy working adults, larger families or elderly shoppers who prefer immediate in-store savings without added steps.
Another important highlight is the accessibility of Prime outlets. Since this promotion is available across all Prime Supermarket locations in Singapore, shoppers do not need to travel far or change their usual route to enjoy the deals. At a time when holiday schedules are fully packed and city traffic becomes busier, this kind of convenience becomes a major plus. Families doing last-minute shopping for gatherings can easily pick up everything they need without worrying about stock limitations or inconvenient store locations.
It is worth noting that these deals are available only while stocks last, making it wise to visit early, especially if planning to purchase popular items such as seafood, butter, party snacks or ice cream. Given the high demand during Christmas and New Year, items like sausages and dairy products tend to sell especially quickly.
For households celebrating Christmas Eve dinner, hosting a year-end potluck or inviting relatives over for the New Year countdown, Prime Supermarket’s festive promotions are an opportunity to enjoy more variety at lower prices. The selection genuinely caters to various preferences — from those preparing Western-style feasts to families who prefer an assortment of snacks and finger foods. And since the promotion runs till 1 January 2026, shoppers have ample time to return for additional rounds of festive shopping even after Christmas Day.
In many ways, this promotion reflects what shoppers appreciate during the holiday season: value, convenience and quality. With rising food costs being a concern for many, a seasonal offer like this provides welcome relief for families planning to cook more at home or entertain guests. It is also ideal for individuals who enjoy experimenting with festive recipes or trying new flavours during the year-end break.
Overall, Prime Supermarket’s Christmas Promotion is more than just a sale—it is a helpful, budget-friendly way to enhance the festive experience. Whether someone is preparing a full dinner spread, assembling a snack board, baking for friends or simply indulging in a comforting meal, these deals make it easier to enjoy the season without overspending. If there is a perfect time to explore these offers, it is now, before stocks run out and the festive rush peaks.
Promotional/Event Details
Date: Now till 1 January 2026
Time: Follows operating hours of Prime Supermarket outlets
Venue: All Prime Supermarket outlets across Singapore
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