As Mother’s Day approaches, many people begin their search for a gift that truly shows how much their mums mean to them. Finding that perfect present can often feel overwhelming, especially when the aim is to give something meaningful yet stylish. This year, BHG Singapore has launched a beautiful promotion that offers a thoughtful and elegant gift with every qualifying purchase — and it’s not just any gift, but one that’s artfully wrapped in purpose and design.
Starting from 9 May 2025, BHG Bugis Junction is offering a complimentary limited-edition Lumé scarf with every purchase over $390 nett, while stocks last. This exclusive scarf is not just a fashion accessory; it’s a creative collaboration between BHG and well-known Singaporean artist Tiffany Lovage, bringing together art and emotion in one delicate, wearable piece. Whether shoppers are planning to splurge on a Mother’s Day gift or simply browsing for quality fashion or homeware, this promotion adds a unique layer of charm to the shopping experience.
Why This Deal Is Worth Exploring
Let’s face it — gift-giving isn’t always easy. It often feels like everything’s been done before. Flowers? Chocolates? Spa vouchers? While these are appreciated, they don’t always offer that lasting impression many people are hoping to leave. That’s where BHG’s limited-edition Lumé scarf comes in — a bespoke creation designed specifically for Mother’s Day, infused with artistic flair and emotion.
This scarf is not only a physical representation of love and gratitude, but also a practical, beautiful accessory. It fits right into a modern woman’s wardrobe while carrying sentimental value. Tiffany Lovage, known for her vibrant and expressive floral illustrations, has given this scarf her signature touch. Inspired by nature and emotion, her work often speaks to meaningful human connections — making her the perfect artist to represent the spirit of Mother’s Day.
The scarf serves as more than a freebie. It becomes a keepsake, something mothers can wear and treasure long after Mother’s Day has passed. In a world where fast fashion is often dismissed as forgettable, this collaboration turns a simple gift into a personal memento.
A Chance to Shop Smart and Celebrate
With BHG’s wide range of offerings — from fashion and cosmetics to home essentials — hitting the $390 mark won’t be a challenge. Their Bugis Junction store is home to a carefully curated selection of quality brands and products, making it a destination for anyone looking to refresh their wardrobe, pick up new beauty essentials, or invest in thoughtful home decor.
Mother’s Day can often be accompanied by the pressure to do more, spend more, and find something meaningful. What sets BHG apart this season is how they’ve added value to that shopping experience. Rather than just offering discounts, they are gifting something limited-edition, meaningful, and locally inspired. That’s not just good marketing — it’s good taste.
Additionally, it’s worth noting that the promotion is being held at BHG Bugis Junction, a highly accessible and central shopping destination in Singapore. Easily reached via public transport and surrounded by dining options, shoppers can make a full day out of their visit. Whether planning a gift hunt or just out and about, this is an ideal stopover.
A Thoughtful Campaign with Local Heart
It’s not every day a local retailer partners with a local artist to deliver a campaign that’s both stylish and emotionally resonant. Tiffany Lovage’s involvement adds a meaningful touch to the promotion, creating a sense of local pride and connection. For those familiar with her work, the scarf will feel especially exclusive; for those who aren’t, it’s a lovely introduction to one of Singapore’s celebrated illustrators.
The colour palette, textures, and motifs of the scarf reflect themes of growth, care, and love — values that speak directly to what Mother’s Day is all about. It’s designed not just for visual appeal, but to evoke emotion and reflection. Wrapped in this limited-edition creation, the act of gift-giving becomes a story in itself.
While Stocks Last — Act Early
Given the limited nature of this offer, those keen on redeeming the scarf should plan their visit to BHG as early as possible. Promotions of this nature, particularly ones that involve exclusive artist collaborations, tend to be snapped up quickly. Once stocks are gone, they’re gone for good — and that’s a real shame for anyone who delays.
So whether planning a dedicated shopping spree or considering it as an opportunity to consolidate purchases (perhaps cosmetics, fragrance, or clothing), now’s the time to act. Even if Mother’s Day gifts are already sorted, consider treating oneself or setting aside a future present. The scarf is too beautiful to miss — and free with purchase, it’s a compelling incentive.
Ideal for Last-Minute Shoppers
Many people are guilty of leaving gift shopping to the last minute — and understandably so. With the hectic pace of life, work, and family, Mother’s Day can creep up quickly. That’s what makes this BHG campaign such a helpful option. The promotion doesn’t require prior planning, long queues, or raffles. Just spend $390 nett in-store and receive the gift immediately, no hoops to jump through.
Shoppers can easily combine purchases across different departments to meet the minimum spend. For example, pair a stylish handbag with premium skincare products, or mix fashion with home essentials. There’s flexibility, which makes this promotion accessible even for those who weren’t originally planning to spend a lot.
Final Thoughts: Why This Is More Than a Promotion
What makes this BHG Mother’s Day promotion special isn’t just the offer itself, but the intention behind it. Rather than offering discounts or typical seasonal sales, BHG has taken a more curated and emotionally intelligent route. They’ve chosen to celebrate mothers with an artistic collaboration, supporting a local creator and delivering something that feels both exclusive and heartfelt.
In short, it’s a promotion with personality. It reflects thoughtfulness and celebration — and that’s exactly what Mother’s Day deserves. So whether shopping for one’s own mum, a mother figure, or even oneself, this is one campaign that delivers more than just shopping value. It brings story, design, and memory into one meaningful gift.
Those interested should head down to BHG Bugis Junction soon — this is one gift that will not stay on shelves for long.
Promotional/Event Details:
Date: 9 May 2025 Onward
Time: Store Operating Hours
Venue: BHG Bugis Junction, 200 Victoria Street #01-100, #02-17 & #03-11, Singapore 188021
Promotion: Receive a complimentary limited-edition Lumé scarf by Tiffany Lovage with minimum spend of $390 nett. While stocks last.
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