Starting a new school term often means shopping for new stationery, backpacks, and even wardrobe essentials, but let’s not forget the little things that make heading back to school more exciting—like fun accessories that add a bit of personality to an otherwise routine setup. And for those in Singapore, McDonald’s is offering something quite delightful to help students, collectors, and fans of all things cute begin their academic year with a touch of style.
The McDonald’s Back To School Special has officially landed, and this year, it’s bringing with it a collaboration that’s hard to ignore: the ever-popular McDonald’s x tokidoki bag charms. These limited-edition charms are now available 2 for just $9.90, an absolute steal for collectors and those who love stylish little add-ons for their bags, pencil cases, and keys.
What’s the Big Deal with These Charms?
First off, tokidoki is no stranger to collectors and fans of Japanese-inspired pop art. Known for their vibrant, playful designs and recognisable characters like Donutella and Unicorno, tokidoki’s appeal is universal—from children to adults. When these whimsical characters meet McDonald’s iconic branding, the result is something visually exciting and fun to own. These are not just basic trinkets; they’re statement pieces for fans of both brands.
What makes this promotion even more attractive is how accessible it is. Unlike other collectibles that might require hefty spending or large meal combos to redeem, these charms come with no minimum meal purchase required. Simply walk into a participating McDonald’s outlet and request the McDonald’s x tokidoki Back To School Special at the counter. For just $9.90, you’ll walk away with two adorable charms.
That means whether someone’s grabbing a quick breakfast or just passing by, they can pop in and purchase a pair without worrying about meeting any spending requirements. It’s refreshingly straightforward—just how a good promotion should be.
Why Go for This Deal?
Now, if someone is wondering whether a small charm is worth a trip to McDonald’s, let’s explore why this deal is more than just a marketing gimmick.
1. It’s Perfect for All Ages
Though the name might suggest this deal is targeted at students, these charms are perfect for anyone. Whether someone’s a teen heading back to school, a university student keen on quirky accessories, or a working professional who appreciates a touch of playful design—these charms serve a wide range of people.
2. Great Gift Idea
With the price point at just $9.90 for two, these charms also make wonderful, budget-friendly gifts. Looking for a fun way to cheer up a colleague, surprise a friend, or include something small but thoughtful in a birthday bag? These little tokens work well as charming add-ons. Plus, since they come in pairs, it’s easy to share one and keep the other.
3. Collectibles That Might Gain Value
Let’s not forget that McDonald’s has a long history of releasing collectible items that eventually become sought-after items in second-hand markets. The tokidoki collaboration has strong appeal and brand recognition, making it likely that once this promotion ends, these charms will fetch interest from collectors. For those who love to collect or even resell items, it might be worth picking up a few while stocks last.
4. Boost School Motivation
There’s something to be said for starting the school year with excitement. Little trinkets and treats can actually help boost motivation—especially for younger students who are still adjusting to routines. Having a new, cute accessory on their bag or keychain might just be the thing to brighten their day.
How and Where to Redeem
There’s no catch or complicated process involved here. Just visit any participating McDonald’s outlet in Singapore, head to the counter, and ask for the Back To School Special. They are offering the McDonald’s x tokidoki Charms at 2 for $9.90, and there’s no need to buy a meal to enjoy this deal.
But, as with any limited-time promotion, speed is key. These charms are expected to sell out quickly, especially given their collectability and the sheer popularity of tokidoki-themed merchandise. It’s advisable to grab them as soon as possible to avoid disappointment.
Customers can purchase up to two charms per transaction, and while stocks last, they are available across multiple McDonald’s outlets islandwide. It’s best to check with the nearest outlet or visit during non-peak hours for a more relaxed shopping experience.
A Fun Way to Revisit Childhood Joys
Part of what makes this promotion appealing is its nostalgic element. Many Singaporeans have fond memories of collecting McDonald’s toys over the years—whether it was the Hello Kitty craze or limited edition movie-themed Happy Meal items. This new promotion taps into that same spirit of fun and light-hearted collectability, except now it’s available in a more grown-up (but still playful) package.
For some, these charms will become a reminder of their youth. For others, they’ll be a stylish way to accessorise bags and belongings with something that stands out. Either way, it’s a wonderful chance to own a slice of joy, all wrapped up in a tiny charm that represents two iconic brands.
Closing Thoughts
McDonald’s promotions have always drawn attention, but the collaboration with tokidoki adds a layer of excitement that goes beyond just food. It’s the kind of campaign that reminds people how much joy can come from simple things. For fans of design, pop culture, or fun accessories, this is a small but meaningful treat to add to their collection.
So whether someone is just getting ready for a new school year, looking to brighten their everyday items, or simply loves collecting cute accessories—this McDonald’s x tokidoki offer is one that should not be missed. For just $9.90, it’s an affordable dose of charm that brings a bit of fun into daily life.
Promotional/Event Details:
Date: 9 July 2025 Onward
Time: While stocks last
Venue: Participating McDonald’s outlets across Singapore
Promotion: McDonald’s x tokidoki Back To School Charms – 2 for $9.90. No minimum meal purchase required. Limit 2 charms per transaction. Available while stocks last.

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