If you’re a seafood lover in Singapore, here’s a deal you might not want to miss. Sheng Siong is rolling out a 1-day fresh seafood promotion this 9 April 2025, and it’s worth planning your grocery trip around. Whether you’re feeding a big family or looking to stock up for the week, this is the sort of sale that makes a noticeable difference to your wallet—without compromising on freshness and quality.
Singaporeans are known for their discerning taste in seafood, and Sheng Siong has long been a reliable name when it comes to affordable, quality groceries. This upcoming one-day-only seafood sale exemplifies their commitment to offering value, and it’s a great opportunity for anyone who wants to save money without cutting corners on their family meals.
So why exactly should anyone care about this promotion? Let’s break it down.
Why This Deal Is Worth Your Attention
Seafood, especially fresh whole fish or fillets, tends to be one of the more expensive items on a typical household grocery list. With food inflation affecting household budgets across the island, promotions like these can make a real difference. Sheng Siong is offering discounted prices that are as much as 50% lower than the usual tags you might see at the wet market or other supermarkets.
For example, fresh whole seabass (L size) is going for just $10.99/kg—down significantly from its usual price. That’s the kind of bargain that makes seafood night not just doable, but affordable. Want to prepare a luxurious fish head curry or a comforting Teochew-style steamed seabass? This deal is your ticket.
If you’re more into fillets or cooking for convenience, fresh seabass meat is available at $20.90/kg. Compare that to the usual market price and it’s clear you’re getting value.
They’re also putting golden sea cucumber up for grabs at $8.80 per tray—great for anyone planning a traditional Chinese dish or hotpot spread. Usually on the pricier side, golden sea cucumber is considered a delicacy. Now, with this price drop, more households can indulge without breaking the bank.
A Fresh Selection for Every Recipe
From everyday dinners to weekend family feasts, there’s something for everyone in this line-up. Fresh whole salmon is priced at $16.85/kg, and for those who prefer clean fillets, salmon meat is just $35.80/kg—again, a solid deal compared to regular prices.
And it doesn’t stop there. Sheng Siong has also included frozen options for shoppers who prefer to keep seafood in the freezer for a longer shelf life. Frozen (FT) golden pomfret is available at $5.20 for two, which is a steal when you’re preparing for a barbecue or steamboat dinner. Meanwhile, FT Atlantic Saba mackerel is priced at $8.50 for two—a popular fish for grilling or pan-searing.
The FT seabass 750/850g is being sold at $11.99 for two, another excellent value especially for fans of steamed or grilled fish. If you’re feeding a family, these bundle-style discounts are ideal.
For variety, fresh black pomfret is priced at $12.99/kg, while FT yellow croaker (300/400g) is $6.99 for two—both being versatile fish that fit perfectly into Singaporean-style home cooking. Finally, for those who enjoy smaller fish varieties or fish soups, Sheng Siong is offering one-finlet scad at $4.99/kg and rosy threadfin bream at $9.99/kg.
Perfect for Home Cooks and Budget-Conscious Families
Anyone who enjoys cooking at home knows the pain of buying seafood at full price. This promotion gives families, home cooks, and seafood fans a real chance to enjoy fresh, premium fish without the premium pricing. Whether you’re marinating fish for grilling, simmering it in curry, or preparing a claypot dish, this variety ensures your recipe options are wide open.
Plus, with the convenience of multiple Sheng Siong outlets across Singapore, it’s easy to take advantage of the deal. Since the promotion is valid only for 9 April 2025 and while stocks last, it pays to go early and get first pick of the freshest items.
Why Sheng Siong Remains a Trusted Name
While price is always important, quality and freshness matter just as much—especially with seafood. Sheng Siong continues to uphold a reputation for providing clean, well-packed, and fresh products. Unlike some traditional wet markets, their stores maintain temperature-controlled environments and proper hygiene practices, giving shoppers peace of mind.
And for those who prefer to shop early in the morning or during non-peak hours, Sheng Siong outlets open early and have ample space, making your shopping experience quick and fuss-free.
Tips to Make the Most of the Sale
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Plan your meals ahead: Know what fish suits which dishes. For example, golden pomfret is great for steaming, while seabass goes beautifully with sambal or lemon butter sauces.
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Get there early: Stock tends to go fast, especially during one-day events like this. Arriving early ensures you get the freshest pick.
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Bring your own cooler bag or ice pack: This helps to keep your seafood fresh on the way home, especially if you’re not heading straight to the fridge.
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Don’t forget the condiments: While you’re shopping for seafood, pick up your garlic, ginger, soy sauce, and lemongrass—all the essentials to complete your dish.
Whether you’re an everyday home cook or just someone who enjoys a good deal, this seafood promotion is too good to skip. With variety, freshness, and significant savings, Sheng Siong is delivering excellent value in a time where every dollar counts.
So mark your calendars—9 April 2025, one day only, and only while stocks last. It’s not often that fresh and frozen seafood of this quality comes at such unbeatable prices, and this deal is especially valuable in today’s rising cost-of-living climate.
Promotional/Event Details:
Date: 9 April 2025
Time: While stocks last
Venue: All participating Sheng Siong outlets in Singapore
More Information: Sheng Siong Facebook Post

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