January is often the month when many people in Singapore start paying closer attention to their spending. After the festive season, routines return, daily commutes resume, and fuel expenses quickly become a noticeable part of the monthly budget again. For drivers, especially those who rely on their vehicles every day, finding genuine value at the pump is always welcome. That is exactly where this Shell Singapore promotion stands out, as it combines practical savings with a thoughtful reward that goes beyond the usual fuel discount.
For two selected weekends in January 2026, Shell is offering motorists the chance to upgrade their fuel choice without upgrading their spending. During this limited period, Shell V-Power is priced the same as Shell FuelSave 98, allowing drivers to enjoy Shell’s premium performance fuel at no additional cost. This is not a common occurrence, which makes the promotion especially appealing for those who normally stick to FuelSave 98 due to price considerations.
Shell V-Power has long been positioned as a high-performance fuel designed to help keep engines cleaner and operating closer to their original condition. Many drivers are curious about premium fuels but hesitate to make the switch regularly because of the higher price per litre. This promotion removes that hesitation entirely. On the right days, motorists can simply pull into a Shell station, fuel up with V-Power, and pay the same amount they would have paid for FuelSave 98 anyway. There is no need for vouchers, registrations, or complicated mechanics, which makes it easy for busy drivers to take advantage of the offer.
The promotion runs across two weekends: from 9 to 11 January 2026, and again from 16 to 18 January 2026. Timing it over weekends is a clever move, as it suits a wide range of drivers. Some may be heading out for family errands, while others might be planning short road trips or simply refuelling in preparation for the workweek ahead. Either way, the opportunity to enjoy premium fuel at a regular price fits neatly into existing routines.
What makes this deal even more attractive is that it is not just about short-term savings. For drivers who have never tried Shell V-Power before, this is an ideal opportunity to experience the difference without committing to a higher ongoing cost. Those who already appreciate premium fuel benefits will also welcome the chance to enjoy them at a lower price point, even if only for a limited time. In both cases, the promotion adds tangible value to an everyday necessity.
Beyond the pump, Shell has added another layer of incentive that turns routine refuelling into something a little more enjoyable. From 12 January to 31 March 2026, customers can redeem a limited-edition Shell x UOB Moomin bottle with their fuel purchases. This redemption campaign introduces a collect-and-redeem mechanic that rewards loyalty and repeat visits, making it especially appealing for regular Shell customers.
The process is straightforward. Customers who spend S$70 at Shell using a UOB Card will earn one sticker. Once they collect seven stickers, they can redeem one Moomin bottle, while stocks last. The bottles are available in three designs — sky blue, sepia rose, and pacific navy — each featuring the beloved Moomin characters. For fans of Moomin, this alone may be reason enough to participate. For others, it is a practical and charming item that adds a bit of personality to everyday life.
This part of the promotion runs for nearly three months, giving drivers ample time to collect stickers gradually. There is no pressure to rush, and the redemption structure suits those who already refuel regularly. Over time, normal fuel spending can be turned into a tangible reward, which feels more satisfying than a one-off discount that is quickly forgotten.
From a value perspective, the combined promotions work particularly well together. In January, drivers benefit from immediate savings and an upgraded fuel experience during the Shell V-Power pricing window. From mid-January onwards, every qualifying fuel stop contributes towards earning a Moomin bottle. This means the benefits are spread out, offering both instant gratification and a longer-term reward.
For families, the Moomin bottles can be a fun collectible or a practical item for daily use. For working adults, they make a thoughtful desk companion or travel bottle. Even for those who are not avid collectors, the bottles still represent added value on top of fuel spending that would have happened anyway. This approach makes the promotion feel well-rounded and thoughtfully designed for a broad audience.
Another reason this deal is worth considering is its simplicity. There are no complex conditions, limited redemption windows within the day, or confusing tiers to navigate. Drivers simply need to fuel up on the specified weekends to enjoy the V-Power pricing, and then continue using their UOB Card for eligible spending to collect stickers. In a time when many promotions come with lengthy terms and fine print, this straightforward structure is refreshing.
Shell’s islandwide presence also plays a key role in making the promotion accessible. With Shell stations located across Singapore, most drivers will find it easy to participate without going out of their way. This convenience matters, especially for busy individuals who value promotions that fit naturally into their daily routines rather than requiring extra effort.
Overall, this Shell Singapore promotion is a good example of how everyday spending can be made more rewarding without encouraging unnecessary consumption. Fuel is a necessity for many, and this campaign enhances that necessity with better value, a premium experience, and a collectible reward. For January, when many people are looking to be more mindful with their finances, this feels like a timely and practical offer.
For drivers who appreciate genuine savings, those curious about premium fuel, or anyone who enjoys collecting well-designed lifestyle items, this promotion ticks multiple boxes. It turns something ordinary into something a little more enjoyable, and that is often what makes a promotion truly worthwhile.
Promotional/Event Details:
Date: 9–18 January 2026 (Shell V-Power at FuelSave 98 price on 9–11 January 2026 and 16–18 January 2026; Moomin bottle redemption from 12 January to 31 March 2026)
Time: All day (during Shell station operating hours)
Venue: All Shell Stations, Islandwide Singapore
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