If there is one thing that every household appreciates, it is finding quality groceries at lower prices. Grocery shopping has become one of the biggest monthly expenses for many families, making it worthwhile to look out for promotions that genuinely help reduce the overall bill. This week, shoppers have another opportunity to enjoy fantastic savings as NTUC FairPrice launches its Fresh Buys Weekly Promotion, offering discounts of up to 68% on selected grocery favourites.
Running from 9 July until 15 July 2026, this limited-time promotion gives customers the chance to enjoy attractive discounts across a range of fresh produce, frozen treats and popular grocery essentials. Whether someone is planning their weekly grocery run, preparing meals for the family, or simply looking to refill the pantry, this promotion provides excellent value without sacrificing quality.
One of the biggest advantages of shopping during weekly promotions is that households can purchase everyday necessities at considerably lower prices. Rather than waiting until the cupboards are empty, smart shoppers often plan ahead and buy products during these promotional periods, helping them stretch every Ringgit further throughout the month.
The latest Fresh Buys campaign features several impressive bargains that are worth adding to any shopping list.
Seafood lovers will certainly appreciate the deal on PASAR Half Shell Abalone, available at 5 cans for only RM11.70 (converted from the original promotion), representing savings of up to 68%. Abalone is often regarded as a premium seafood ingredient that many families reserve for festive occasions or special meals. With this promotion, shoppers can enjoy premium seafood without paying premium prices.
These canned abalones are incredibly versatile. They can be added to soups, served alongside vegetables, incorporated into noodles, or prepared as part of a family dinner. Purchasing several cans during this promotional period also means having convenient ingredients ready for future celebrations or unexpected guests.
Ice cream lovers are not forgotten either. The promotion includes Ben & Jerry’s Mini Cups Ice Cream (100ml assorted flavours) at approximately RM8.43 each, offering 50% savings compared to the regular selling price.
Ben & Jerry’s has built its reputation around rich flavours, generous mix-ins and creamy texture. These mini cups provide the perfect portion for anyone wanting a sweet treat without committing to a full-sized tub. They are ideal after dinner, during movie nights, or simply as a weekend indulgence.
Families with children may even consider stocking several flavours in the freezer while this promotion lasts, especially since discounts on premium ice cream brands do not appear every week.
Another excellent grocery bargain comes in the form of Bobo Cheese Tofu 200g, priced at approximately RM6.60 per pack, representing another 50% saving.
Cheese tofu has become increasingly popular because it is incredibly easy to prepare. Whether added to hot pot meals, noodle soup, stir-fried dishes or even deep-fried as a snack, it offers both convenience and flavour. Busy households that prepare quick weekday dinners will find this promotion especially useful, allowing them to keep convenient meal ingredients readily available without spending extra.
Fresh fruit enthusiasts will also discover attractive savings throughout this promotion.
The juicy China Shine Muscat Grapes (500g) are available for approximately RM10.44 per punnet, offering customers a substantial 50% discount.
Shine Muscat grapes have become increasingly sought after due to their naturally sweet flavour, crisp texture and almost seedless eating experience. They make an excellent healthy snack, lunchbox addition or refreshing dessert after meals.
Instead of purchasing expensive snacks or sugary treats, shoppers can enjoy premium fresh fruit at a much more affordable price during this promotion.
Another highlight is the ever-popular Zespri New Zealand SunGold Kiwifruit (6 pieces), selling at approximately RM34.50 per punnet. Besides receiving premium imported kiwifruit, shoppers will also receive a FREE Zespri Brothers Golden Spoon, making the purchase even better value.
SunGold kiwifruit has become a favourite among many consumers because of its naturally sweet taste, smooth texture and high vitamin content. It makes an excellent breakfast companion, smoothie ingredient or healthy snack throughout the day.
Free gifts always make promotions a little more exciting, particularly when they complement the purchased product. Although stocks are expected to be limited, customers who purchase early during the campaign have a better opportunity to receive the complimentary spoon.
One reason this Fresh Buys promotion stands out is its balance between premium imported products and everyday household essentials. Rather than focusing on one category alone, shoppers can enjoy savings across seafood, dairy, frozen desserts and fresh fruits during a single shopping trip.
Planning grocery purchases around these weekly promotions can significantly reduce monthly household expenses. Instead of making several small shopping trips throughout the week, customers can prepare a shopping list in advance, purchase promotional items together, and enjoy better overall value.
It is worth remembering that promotional products are subject to purchase limits. Selected offers are limited to four units or sets per purchase, while some items are restricted to four units per member per day, unless otherwise stated. These limits help ensure more customers have an opportunity to enjoy the advertised bargains before stocks run out.
Customers should also remember to present their Link Rewards Card or use the FairPrice Group App when making their purchases to qualify for the promotional prices. Taking a few extra seconds to scan their membership can result in worthwhile savings throughout the year, especially for shoppers who visit regularly.
As with many weekly grocery campaigns, availability depends on stock levels. Popular products often sell quickly during the first few days, particularly imported fruits and premium branded products. Those planning to purchase specific items may wish to visit earlier in the promotion period to avoid disappointment.
Beyond the advertised discounts, grocery shopping during promotional events also creates an opportunity to discover new products that customers may not normally purchase at regular prices. Half-price offers make it much easier to try premium brands without significantly increasing the grocery budget.
Whether someone is shopping for a growing family, preparing meals for the week, hosting gatherings, or simply looking for healthier food choices, this Fresh Buys promotion offers something suitable for almost every household.
For anyone hoping to reduce grocery expenses while still enjoying premium-quality products, this is certainly a promotion worth considering. With discounts reaching as high as 68%, free gifts available with selected purchases, and a wide selection of fresh products on offer, shoppers have plenty of reasons to visit NTUC FairPrice before the promotion concludes.
As always, planning ahead, arriving early and preparing a shopping list can help customers maximise these limited-time bargains. Promotions like these rarely last beyond the advertised dates, making this the ideal time to replenish the fridge, freezer and pantry while enjoying substantial savings.
Promotional/Event Details
Promotion: NTUC FairPrice Fresh Buys Weekly Promotion – Up to 68% OFF Selected Groceries
Date: 9–15 July 2026
Time: During normal operating hours
Venue: All participating NTUC FairPrice outlets, Singapore
Promotion Highlights:
- PASAR Half Shell Abalone – 5 for approximately RM11.70 (Save 68%)
- Ben & Jerry’s Mini Cups Ice Cream 100ml – approximately RM8.43 each (Save 50%)
- Bobo Cheese Tofu 200g – approximately RM6.60 per pack (Save 50%)
- China Shine Muscat Grapes 500g – approximately RM10.44 per punnet (Save 50%)
- Zespri New Zealand SunGold Kiwifruit 6s – approximately RM34.50 per punnet with FREE Zespri Brothers Golden Spoon
- Maximum 4 units/sets per purchase
- Link Rewards Card or FairPrice Group App required for promotional pricing
- While stocks last
For more information, visit:
https://www.fairprice.com.sg/
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