If there’s one thing that livens up a weekend shopping trip, it’s stumbling upon a festive carnival atmosphere that offers chances to win fun prizes simply by indulging in well-loved snacks. That’s exactly what’s happening at Giant Hypermarket IMM from 9 to 12 May 2025. Mars Wrigley is teaming up with Giant Singapore to launch a lively and colourful M&M’S Fun For All Carnival, and it’s not just about buying snacks—it’s about turning your grocery haul into an exciting game of skill and chance.
This isn’t just another supermarket promo. It’s an immersive experience complete with games, giveaways, and fun challenges that are sure to please both the young and young-at-heart. Whether you’re swinging by IMM to pick up household essentials or making a specific trip to catch this event, it’s definitely something worth planning for.
So, what exactly is the M&M’S Claw & Win Challenge?
If you’ve ever been drawn to claw machines at arcades, you’ll know the thrill of guiding the claw just right, hoping it grabs that plushie or mystery prize. The M&M’S Claw & Win Challenge brings that same excitement right into Giant Hypermarket IMM—only this time, it rewards shoppers who spend on their favourite Mars Wrigley treats.
The rules are refreshingly simple:
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Spend $12 on any Mars Wrigley products and receive 1 play at the Claw Machine.
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Spend $20, and you’ll earn 2 plays.
That means grabbing a few bags of M&M’S, Skittles, or other Mars Wrigley goodies not only satisfies your snack cravings—it also doubles up as your ticket to claw machine fun. And it’s not just any claw machine; the prizes lined up are definitely worth the effort.
What are the prizes?
There’s a real variety of treats to be won, including:
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$10 DFI vouchers (which can be used on your next shopping trip),
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Exclusive M&M’S merchandise,
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Adorably quirky CRYBABY plushies,
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And even Universal Studios Singapore tickets!
So, while your initial purchase may be to get your sugar fix, you could walk away with entertainment vouchers or collectibles that would otherwise cost a fair bit. It’s a delightful way to get more out of your regular grocery budget.
But the fun doesn’t stop there…
Even if you don’t spend a single cent, you can still participate in one of the carnival’s more creative contests—The M&M’S Diorama Challenge. Here’s how it works: explore their mini M&M’S-themed diorama, locate all the brown M&M’S packs, and you’ll stand a chance to win exclusive M&M’S merchandise.
This part of the event doesn’t require any purchase, making it a thoughtful and inclusive option for those who may just be there to window-shop or accompany friends or family. It’s ideal for children, casual visitors, or anyone who enjoys a bit of visual exploration.
Why should people attend?
Now, if you’re thinking, “It’s just a snack promotion,” here’s why this event is more than that—and why it deserves a spot on your weekend calendar.
1. It’s More Than Shopping – It’s a Family Activity
Rather than another routine trip to the hypermarket, this event turns a necessary errand into an engaging experience. Parents can shop while kids play, or the whole family can take turns trying their luck at the claw machine. It’s interactive, light-hearted, and much more entertaining than pushing a trolley down aisles on autopilot.
2. The Prizes Are Genuinely Worth It
It’s easy to be sceptical about promotional prizes, but this one offers items with real value. A $10 DFI voucher helps offset your next shopping bill. Universal Studios Singapore tickets provide a memorable day out. And who doesn’t love limited-edition merchandise? Even if you don’t snag the grand prizes, the experience and suspense are rewards in themselves.
3. A Unique Way to Celebrate M&M’S
M&M’S has always stood out with its colourful branding and quirky characters. This event is no exception. It’s immersive and themed, turning M&M’S from a shelf item into a full sensory experience. The diorama hunt, for example, shows that the organisers have taken extra steps to make the event interactive beyond just spending money.
4. Strategic Location
Located at IMM, the carnival is easily accessible. IMM is well-connected and has ample parking, and it’s also surrounded by other shopping and dining options. So even if you’re only mildly interested in the carnival, you’ll have plenty to do in the vicinity. Spend an hour or two there and make a day out of it.
5. Limited Time Means Exclusive Experience
This is a 4-day only event. That adds a little urgency for those who don’t want to miss out. Unlike permanent installations or long-term campaigns, this is a pop-up-style experience that’ll be gone before you know it. Catching it within the window gives you that “I was there!” bragging right.
6. Budget-Friendly Fun
In a time when entertainment often comes at a high cost, events like this offer good old-fashioned fun without emptying your wallet. A $12 or $20 spend to play the game is quite modest when you consider the potential returns. Plus, it’s anchored around items you were probably going to buy anyway—snacks, chocolates, and confectionery.
7. Great for Social Sharing
If you enjoy posting photos of quirky events, carnival games, or themed pop-ups on social media, this is definitely a spot to visit. The colourful M&M’S branding, fun displays, and mini games make for great content, whether for Instagram stories or TikTok clips.
Final Thoughts
For anyone who enjoys the thrill of a game, loves a good deal, or simply wants to make their weekly grocery trip a bit more exciting, this M&M’S Claw & Win Challenge at Giant Hypermarket IMM is a must-visit. Whether you’re aiming to win the USS tickets or just want to bring home a plushie while stocking up on sweets, the event offers fun with every bite and value in every prize.
And remember, even without a purchase, the diorama hunt lets everyone join in on the carnival cheer. So gather the family or invite a friend and make it a mini adventure—because deals like this don’t come around often.
Promotional/Event Details:
Date: 9-12 May 2025
Time: 10:00 AM – 9:00 PM
Venue: Giant Hypermarket IMM, Singapore
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