If you’ve been shopping at Sheng Siong Supermarket over the years, you’ll know that the chain has consistently brought value, convenience, and exciting promotions to Singaporeans. Now, there’s an extra reason to celebrate your shopping trips. BRAND’S® and Sheng Siong Supermarket are teaming up to mark BRAND’S® 40th anniversary, and they’ve rolled out a Lucky Draw promotion that promises fabulous prizes for lucky shoppers.
For those unfamiliar, BRAND’S® is a household name synonymous with wellness and nutrition products, from chicken essence to health supplements, and many Singaporean families have grown up relying on their trusted products. To celebrate four decades of serving consumers, they’ve partnered with Sheng Siong Supermarket to offer shoppers a chance to win some incredible rewards while stocking up on BRAND’S® products.
Here’s how the promotion works. Every shopper who spends $48 or more on any BRAND’S® products in a single receipt at Sheng Siong Supermarket automatically qualifies for the Lucky Draw. And the prizes aren’t just your run-of-the-mill goodies – they’re big-ticket items that anyone would be thrilled to have. The 40 lucky winners stand a chance to take home a Sterra massage chair, perfect for unwinding after a long day; a Tefal air fryer, ideal for healthier cooking; a Tefal vacuum cleaner to keep the home spotless effortlessly; or a $50 Sheng Siong gift certificate to continue shopping for their favourite groceries.
The promotion is structured to reward those who make larger purchases as well. For every additional $10 spent on the same receipt above the $48 qualifying amount, shoppers will earn an extra entry into the Lucky Draw. This means that if someone spends $88, they’re effectively doubling their chances of walking away with one of the exciting prizes. It’s a clever way to encourage customers to stock up on their favourite BRAND’S® products while making every dollar spent count towards a potential win.
Why should shoppers be excited about this? Firstly, the prizes are genuinely valuable. A Sterra massage chair alone is a luxury item that many might not consider purchasing for themselves, so the chance to win one is already enticing. Similarly, the Tefal air fryer has become a staple in modern kitchens for those who love cooking with less oil, while the vacuum cleaner offers convenience that makes household chores easier. Even the $50 Sheng Siong voucher is a practical prize, allowing winners to grab additional groceries or household items without spending out of pocket.
Another reason to take part is the duration of the promotion. Running from 8 September to 30 November 2025, shoppers have ample time to plan their purchases, whether they are doing weekly grocery runs or stocking up for festive occasions. It’s also perfect for families who may want to buy multiple BRAND’S® products, increasing both their entries and chances to win. The extended period makes it convenient for people with busy schedules, allowing them to participate at their own pace.
Participating in this Lucky Draw also brings an element of excitement to a routine supermarket trip. Every receipt could potentially be a ticket to a dream prize. It adds a little thrill to grocery shopping and makes every purchase feel like a step closer to winning. It’s a marketing approach that genuinely benefits the shoppers, giving them both value and entertainment.
Sheng Siong Supermarket is known for its affordable pricing and wide range of products, and adding a Lucky Draw promotion on top of that makes shopping there even more rewarding. For those who are regular shoppers, this is an excellent opportunity to combine everyday grocery shopping with a chance to win high-value items. Shoppers don’t need to go out of their way; they just need to buy the products they already trust and use.
It’s also worth noting that this promotion highlights the strong relationship between brands and consumers in Singapore. By celebrating 40 years of BRAND’S® products, Sheng Siong is reinforcing its position as a supermarket that supports quality, trusted products. Promotions like these aren’t just about giving away prizes; they’re about rewarding customer loyalty, encouraging repeat visits, and adding value to the shopping experience.
For families, the Lucky Draw is a fun way to involve everyone. Parents can shop for health supplements and wellness products that the family uses, while children can get excited about the potential prizes that could arrive at home. It’s a shared experience that adds more enjoyment to an otherwise normal grocery run.
To maximise their chances, shoppers should plan their purchases strategically. Buying more than the minimum qualifying amount increases entries and could make the difference between winning or missing out. It’s a simple yet effective incentive that rewards careful shopping, and because the promotion is running for several months, there’s no rush to make a single large purchase; consistent shopping can also pay off.
The process to participate is straightforward. All eligible purchases at Sheng Siong Supermarket are automatically counted for the Lucky Draw, making it effortless for shoppers. There’s no complicated registration or forms to fill out – everything is linked to the purchase receipt. This ease of participation is particularly appealing to shoppers who value convenience alongside savings and rewards.
Another aspect that makes this promotion exciting is the mix of prizes. The luxury massage chair appeals to those seeking relaxation and comfort, while the Tefal air fryer and vacuum cleaner are practical, everyday-use items that enhance home life. The $50 voucher, while smaller in monetary value, is versatile and can be used to buy a variety of products, making it accessible and appealing to all types of shoppers. This thoughtful selection ensures that there’s something for everyone, regardless of lifestyle or household needs.
Moreover, the Lucky Draw aligns perfectly with Sheng Siong’s brand ethos of providing affordable yet high-quality shopping experiences. By collaborating with a trusted health brand like BRAND’S®, the supermarket strengthens its commitment to customer wellness and satisfaction. Shoppers can feel confident knowing they’re buying products that are both reputable and part of a rewarding promotion.
For those who have never shopped at Sheng Siong before, this is also an excellent opportunity to explore what the supermarket has to offer. From fresh produce to pantry staples, customers can discover why Sheng Siong remains a favourite among Singaporean households. Participating in the Lucky Draw can be a fun introduction, making the first shopping experience memorable with the added chance to win significant prizes.
In conclusion, the Sheng Siong Supermarket and BRAND’S® 40th Anniversary Lucky Draw is more than just a promotional event; it’s a celebration of wellness, customer loyalty, and the joy of shopping. With valuable prizes, easy participation, and the opportunity to increase entries with additional purchases, there’s every reason for shoppers to take part. Whether it’s for practical household items or a chance to bring home a luxurious massage chair, this promotion provides something for everyone.
Don’t miss out on this fantastic opportunity to celebrate BRAND’S® milestone while enjoying the trusted shopping experience at Sheng Siong Supermarket. From 8 September to 30 November 2025, they should make their way to the nearest Sheng Siong store, pick up their favourite BRAND’S® products, and get ready for the Lucky Draw. Who knows – the next winner could be them!
Promotional/Event Details:
Date: 8 September-30 November 2025
Time: During Sheng Siong Supermarket operating hours
Venue: All Sheng Siong Supermarket outlets in Singapore
More Information: Sheng Siong Facebook Promotion Link
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