If you have a soft spot for Sanrio characters and love the colourful fashion of the early 2000s, there is a new collection in Singapore that is well worth checking out. The Sanrio Store Vivid Color Y2K Collection brings together Kuromi and My Melody in a playful range of plushies and keychains inspired by the bright, energetic style of the Y2K era.
The collection is a fun combination of nostalgic fashion and familiar Sanrio charm. Rather than being the sort of character merchandise that simply sits on a shelf, these pieces are designed to become part of everyday outfits, bags and personal collections. With their vibrant colours and eye-catching designs, they can add a little personality to an otherwise ordinary tote bag, backpack, handbag or room.
Best of all, Singapore shoppers can now look for the collection at selected Sanrio locations, including stores at Takashimaya, Jewel Changi Airport and Chinatown.
A Colourful Y2K Comeback with Sanrio Characters
Y2K fashion has made a huge comeback in recent years, with colourful accessories, playful designs and nostalgic details becoming popular again. The Vivid Color Y2K Collection fits nicely into that trend by giving two of Sanrio’s most recognisable characters a retro-inspired makeover.
Kuromi and My Melody have very different personalities and styles, which makes the collection appealing to different types of Sanrio fans. Kuromi’s cheeky and slightly rebellious character brings a fun edge, while My Melody offers a softer and sweeter look.
The collection is particularly interesting for anyone who enjoys using character accessories as part of their everyday style. A plush mascot can become a statement piece hanging from a bag, while a smaller keychain is easy to carry around without taking up much space.
There are four different items to look out for, giving shoppers a few options depending on whether they prefer a larger collectible or a more practical accessory.
Kuromi and My Melody Mascot Plushies
One of the highlights is the Y2K Nakajima Vivid Cap Kuromi Mascot Plush, measuring approximately 23.5cm in height, 23cm in length and 12cm in width. Its larger size makes it particularly suitable for collectors who want a noticeable Sanrio piece rather than a small accessory.
My Melody fans can also look for the Y2K Nakajima Vivid Cap My Melody Mascot Plush, which measures approximately 12cm in height, 21cm in length and 12cm in width.
These plushies can easily become part of a bedroom display, desk decoration or Sanrio collection. They also make attractive gift ideas for friends or family members who are already fans of Kuromi or My Melody.
For collectors, having both characters could also make the collection more interesting. Instead of choosing between the two, picking up Kuromi and My Melody gives you a matching pair that captures both sides of the collection’s character theme.
Smaller Keychains for Everyday Use
If a full-sized plush is not quite what you are looking for, the collection also includes mascot keychains.
The Y2K Nakajima Vivid Cap Kuromi Mascot Keychain measures approximately 15cm in height, 15cm in length and 7.5cm in width. Meanwhile, the Y2K Nakajima Vivid Cap My Melody Mascot Keychain measures approximately 7.5cm in height, 13.5cm in length and 7.5cm in width.
These smaller pieces are arguably among the easiest ways to enjoy the collection every day. Attach one to a handbag, backpack, luggage, pouch or tote and it instantly gives the item a more playful appearance.
They can also be a good option for shoppers who like collecting Sanrio merchandise but have limited display space at home. A keychain takes up very little room, yet still gives you the character design you want to carry around.
Where Can You Find the Collection in Singapore?
The Vivid Color Y2K Collection is available at selected Sanrio locations around Singapore.
One convenient option is the Sanrio Store at Takashimaya Department Store, Level 4. For shoppers already visiting Orchard Road for shopping, dining or other errands, it could be worth making a stop at the store to see whether the collection is available.
Another location is the Sanrio Gift Gate at Jewel Changi Airport, Level 04-220/221. This is particularly convenient for anyone heading to Jewel for shopping or spending time around Changi Airport. It can also be a fun place to browse if you are looking for a Sanrio-themed gift before a trip.
The third participating location listed for the collection is the Sanrio Store at 25 Smith Street, Level 01-01, Chinatown. Those visiting Chinatown can combine a Sanrio shopping trip with the area’s many food, shopping and sightseeing options.
Since availability can differ between outlets, shoppers may want to check their preferred location first rather than travelling across Singapore specifically for one particular item.
Why Should You Go for This Y2K Sanrio Collection?
There are plenty of reasons to check out this collection, particularly if you already enjoy Sanrio merchandise.
First, the Y2K-inspired design gives the products a different personality from more traditional Sanrio merchandise. The bright and playful aesthetic makes these pieces suitable for people who want something that feels nostalgic but still fits today’s fashion trends.
Secondly, the collection offers different sizes and formats. You can go for a larger plush if you are a serious collector, or choose a keychain if you prefer something practical that can be used every day.
The collection also makes sense for fans who are looking for gifts. Kuromi and My Melody have a strong following, so a character plush or keychain can be a thoughtful little present for a Sanrio-loving friend, sibling or family member.
There is also something satisfying about finding merchandise that can become part of your daily routine. Instead of keeping a collectible hidden away, a keychain can travel with you wherever you go. Every time you pick up your bag, you get a little reminder of the character you love.
Shop Early While Stocks Last
One important thing to keep in mind is that the Vivid Color Y2K Collection is available strictly while stocks last. The brand has not specified a fixed end date for the collection at the time of publishing, so shoppers should not assume that the items will remain available indefinitely.
This is especially important for collectors looking for a particular character or product. If you have your eye on the Kuromi plush, My Melody plush or one of the keychains, it may be better to visit sooner rather than waiting until later.
Stock levels may also vary from one outlet to another. A product that is available at Takashimaya may not necessarily be available at Jewel or Chinatown, so checking more than one location could be worthwhile if you are searching for a specific piece.
A Fun Stop for Sanrio Fans and Y2K Lovers
The Sanrio Store Vivid Color Y2K Collection is a nice excuse to add a little colour and nostalgia to your day. Whether you are a long-time Sanrio collector, a Kuromi or My Melody fan, or simply enjoy the current Y2K fashion revival, the collection offers plenty of reasons to take a look.
The plushies are ideal for display and collecting, while the mascot keychains are easier to incorporate into everyday life. With three participating locations across Singapore, shoppers have several opportunities to find the collection without having to travel too far.
Since there is no announced closing date and the items are available only while stocks last, waiting too long could mean missing out on the design you wanted. If you are already planning a trip to Orchard Road, Jewel Changi Airport or Chinatown, consider adding a Sanrio stop to the itinerary.
For fans of Kuromi and My Melody, this is more than just another set of character merchandise. It is a colourful little throwback to Y2K style, combined with two beloved Sanrio characters in designs that can brighten up a bag, desk, bedroom or collection. If that sounds like your kind of thing, it is worth dropping by and seeing what is still available.
Promotional/Event Details
- Date: 8 October 2026 onwards
- Time: Available during participating Sanrio store opening hours
- Venue: Sanrio Store, Takashimaya Department Store, Level 4; Sanrio Gift Gate, Jewel Changi Airport, Level 04-220/221; Sanrio Store, 25 Smith Street, Level 01-01, Chinatown
- Collection: Sanrio Store Vivid Color Y2K Collection
- Featured Characters: Kuromi and My Melody
- Available Items: Mascot plushies and mascot keychains
- Availability: While stocks last
- Price: Not specified in the supplied promotion information
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