Tea lovers in Singapore always seem ready to queue for the next exciting flavour release, especially when it comes from a brand that has built a strong following in the premium tea scene. This May, CHAGEE is bringing something fresh to the table with the launch of their latest floral tea creation, the BO·YA Jasmine Tie Guan Yin Milk Tea. Starting from 8 May 2026, fans of aromatic tea blends can finally enjoy a modern drink that combines the elegant fragrance of jasmine with the layered roasted notes of Tie Guan Yin tea.
For anyone who already enjoys CHAGEE’s signature BO·YA Jasmine Green series, this new addition offers a richer and deeper flavour profile while still keeping that smooth floral finish that many tea drinkers love. The launch also arrives together with a range of exclusive merchandise bundles that make the promotion even more worthwhile for collectors and regular tea drinkers alike.
In celebration of International Tea Day on 21 May, CHAGEE has introduced their “Rooted in Tea” campaign, which pays tribute to tea heritage while presenting it in a modern and stylish way. The campaign is not just about drinking tea; it is also about appreciating tea culture and bringing it into everyday routines through practical accessories and collectable merchandise.
One thing that stands out about this promotion is how affordable the bundles are considering what customers receive. Instead of simply buying a drink alone, tea fans can walk away with limited-edition items designed for daily use. These accessories are likely to attract both long-time CHAGEE supporters and curious first-time visitors looking to experience the brand’s growing tea culture movement.
The most affordable option is the Tea-Scented Charm Bundle priced at only $11.80. Customers will receive two Large Fresh Milk Teas from the BO·YA Jasmine series, either Jasmine Green or the new Tie Guan Yin flavour, together with a complimentary CHAGEE Tea-Scented Charm. Since the charm comes in a blind bag format, customers will not know which design they will receive until opening it, adding a fun surprise element to the purchase.
For those who enjoy carrying drinks throughout the day, the Cold Brew Bottle Bundle at $17.90 offers excellent value. This set includes one Large Fresh Milk Tea and a stylish reusable Cold Brew Bottle. It feels like the sort of practical item many office workers, students, or gym-goers would actually use daily. Rather than buying another ordinary tumbler elsewhere, this bundle allows customers to enjoy a premium tea while picking up a functional accessory at the same time.
Collectors may also want to look out for the Tea Roots Tumbler Bundle, which is available exclusively at the CHAGEE ACM Pop-up Store. Priced at $24.90, the set includes one Large Fresh Milk Tea and the specially designed Tea Roots Tumbler. Because this tumbler is an exclusive collaboration item, demand is expected to be especially strong among dedicated fans and collectors.
Part of the excitement around CHAGEE promotions comes from how quickly limited merchandise often disappears from shelves. Singapore tea enthusiasts are known to react fast whenever collectible items are released, especially when they are tied to exclusive seasonal campaigns. That makes this launch one of those promotions where heading down early may actually make a difference.
The BO·YA Jasmine Tie Guan Yin itself also deserves attention. Tie Guan Yin tea has long been appreciated for its roasted aroma and smooth floral complexity. By blending it with jasmine notes and fresh milk, CHAGEE has created something that feels both traditional and modern at the same time. It is not simply another sweet milk tea release. Instead, the drink leans more towards a refined tea experience while still remaining approachable for casual drinkers.
Those who enjoy less sugary drinks with more tea character may find this new flavour especially appealing. The floral notes from jasmine remain fragrant without overpowering the tea base, while the Tie Guan Yin adds depth and a slightly roasted finish that lingers pleasantly after each sip. It feels like a drink suited for both a quick afternoon refreshment and a relaxing catch-up session with friends.
Another reason why this promotion is worth exploring is the convenience factor. Customers can purchase the bundles directly at participating CHAGEE outlets across Singapore or through their official mobile application. This makes it easier for busy customers to reserve their drinks and merchandise without worrying about long waiting times.
However, customers should take note that all orders need to be collected within two hours after they are marked ready. This requirement helps maintain drink quality and ensures the beverages are enjoyed at their best condition. Since the merchandise is bundled together with the drinks, customers should also plan collection timing carefully.
The campaign also highlights how tea culture in Singapore continues evolving beyond traditional tea shops. Modern tea brands such as CHAGEE are transforming tea drinking into a lifestyle experience. Limited-edition merchandise, exclusive collaborations, and themed campaigns now play a major role in attracting younger consumers who appreciate both aesthetics and functionality.
For those looking for a simple outing idea this month, visiting CHAGEE could easily turn into a satisfying tea break experience. Whether meeting colleagues after work, catching up with friends over the weekend, or simply taking a solo break from a hectic schedule, the new BO·YA Jasmine Tie Guan Yin offers something slightly different from the usual bubble tea options around town.
The merchandise bundles also make thoughtful gifts. The charm bundles are affordable enough for casual gifting, while the bottles and tumblers work nicely for anyone who regularly carries beverages throughout the day. Since the designs are tied to the “Rooted in Tea” campaign, they carry a sense of exclusivity that ordinary retail drinkware may not have.
Given the popularity of previous CHAGEE launches, these merchandise bundles are unlikely to remain available for long. Blind bag collectibles especially tend to attract repeat purchases from customers hoping to complete a collection or receive their preferred design. The ACM exclusive tumbler may also become one of the harder items to secure once stocks begin running low.
Tea enthusiasts who appreciate modern interpretations of traditional tea should certainly consider trying this latest release while stocks last. It combines premium tea flavours, collectible merchandise, and accessible pricing into one campaign that feels both enjoyable and practical. In a market filled with trendy drinks that often come and go quickly, CHAGEE’s latest launch manages to stand out by offering a stronger connection to tea heritage while still keeping things stylish and contemporary.
Anyone planning their next tea outing in Singapore this May may want to add CHAGEE to the list before the promotion disappears. Between the new BO·YA Jasmine Tie Guan Yin flavour and the limited-edition bundles, this campaign looks set to become one of the more talked-about tea launches of the season.
For more information, visit:
CHAGEE Singapore Official Website
Promotional/Event Details:
Date: 8 May 2026 Onwards
Time: During operating hours
Venue: All CHAGEE Singapore outlets and CHAGEE mobile application
Special Venue: Tea Roots Tumbler available exclusively at CHAGEE ACM Pop-up Store
Bundle Promotions:
- Tea-Scented Charm Bundle — $11.80
- Cold Brew Bottle Bundle — $17.90
- Tea Roots Tumbler Bundle (ACM Exclusive) — $24.90
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.