Singapore’s 60th birthday is shaping up to be a celebration full of surprises, and if there’s one collaboration that has people talking—and craving—it’s the latest offering from Mister Donut in partnership with MILO. Launching from 8 July to 31 August 2025, this limited-edition doughnut duo is a sweet tribute to the nation’s milestone anniversary. Designed to evoke nostalgic memories with every bite, these specially crafted treats are available at Mister Donut outlets across the island.
What makes this launch worth paying attention to isn’t just the product—although that in itself is a mouthwatering affair—but the deeper connection it builds between beloved childhood tastes and a growing appreciation for quality-made snacks. Whether one grew up sipping MILO every morning before school or savouring Mister Donut’s mochi-style creations on a trip to Japan, this collaboration brings together two brands that many hold dear.
Let’s break down what makes this promotion not just another seasonal snack drop, but one genuinely worth enjoying—and perhaps, revisiting a few times over.
The Doughnuts – Where Craft Meets Comfort
To commemorate Singapore’s diamond jubilee, Mister Donut and MILO have created two limited-edition doughnuts that bring together Japanese baking expertise and the unmistakable flavour of MILO. Each of the new doughnuts has its own charm and texture profile, promising a rewarding bite every time.
Cream Crush – The Classic Reimagined
The Cream Crush doughnut is everything doughnut lovers have come to expect from Mister Donut, but with a malted twist. A classic yeast-based doughnut, light and fluffy, forms the base. It’s then filled with a rich, velvety MILO choco malt cream that’s smooth yet distinctly reminiscent of the much-loved drink. The finishing touch? A generous dusting of MILO powder, which not only enhances the visual appeal but also elevates the nostalgic flavour to the next level.
This doughnut hits a fine balance—comfortingly familiar yet refined. It manages to be indulgent without overwhelming, sweet without being cloying. And because the MILO cream filling is such a star, every bite delivers the choco-malt richness evenly.
Pon De Magic – Chewy Meets Creamy
If chewy textures are more your thing, the Pon De Magic should be on your radar. Built on Mister Donut’s famous Pon De Ring, this mochi-style doughnut offers a satisfying bounce that contrasts beautifully with the smooth MILO filling. The ring is halved, with the filling generously layered in between, then coated in a luscious milk chocolate glaze and dusted with—you guessed it—MILO powder.
Pon De Magic is the type of doughnut one might find hard to share. Its playful chew, layered textures, and creamy centre make it perfect for those who enjoy variety in a single bite. There’s something about the juxtaposition of chewiness and creaminess that feels particularly indulgent, and with the MILO addition, it brings back memories of lunch breaks and school tuck shops.
Affordable Indulgence – Perfect for Gifting and Sharing
In a market where artisanal doughnuts can easily cost upwards of $4 each, Mister Donut has kept things refreshingly affordable. Both limited-edition doughnuts are priced at $3 each, which is already a fair deal given the premium ingredients and unique flavour concept. But those looking to indulge further can take advantage of the bundle offers: $14 for six pieces or $23 for ten.
This brings the effective price down while encouraging people to share the experience—be it among colleagues at the office, schoolmates, or family at home. Even with the extra $0.50 per piece for bundle packs, the cost remains friendly enough for repeat visits. And because the flavours are exclusive and only available for a limited time, there’s a bit of urgency that adds to the excitement.
Where to Find Them – Islandwide Availability
These special MILO doughnuts can be found at all Mister Donut outlets across Singapore. Whether one is based centrally or in the heartlands, it’s easy to get a taste of the SG60 celebration. Outlets include popular locations such as:
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313@somerset
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Tampines 1
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Junction 8
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Novena Square
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Jurong Point
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NEX Serangoon
Each location adheres to the same quality control and freshness standards, a point Mister Donut takes pride in. Ingredients are carefully selected and imported from Japan, and the staff are trained at the brand’s academy in Osaka. That means no matter where one purchases the doughnuts, the quality is consistent—something especially important for limited-time collaborations like this.
Why They Shouldn’t Miss This Deal
There are plenty of seasonal treats that come and go without leaving much of an impression. What makes this Mister Donut x MILO collaboration stand out is the emotional resonance. MILO has long been a symbol of comfort for generations of Singaporeans. Whether it was a reward after sports day or a staple of morning breakfasts, the flavour holds significance that goes beyond just taste. Pairing that with the artistry and consistent quality of Mister Donut results in something quite special.
Moreover, the timing couldn’t be more perfect. In celebration of SG60, these doughnuts aren’t just about indulgence—they’re also about reflection and national pride. They offer a chance to mark the occasion in a sweet and memorable way, whether shared at a family gathering or bought as a surprise for someone who grew up with MILO.
Beyond the taste and affordability, there’s also the collectability. It’s not often that one sees these two iconic brands come together, and fans of either product will no doubt be keen to try them. Given that this promotion runs for just under two months, there’s only a short window to enjoy it before it disappears from shelves.
Conclusion
For those seeking something both delicious and meaningful this SG60, the Mister Donut x MILO limited-edition doughnuts offer an experience worth making the trip for. Affordable, flavourful, and rooted in shared memories, they represent more than just a snack—they’re a celebration of taste and tradition.
So whether it’s a personal indulgence, a thoughtful gift, or a shared treat for the office, these doughnuts are more than deserving of a place on any foodie’s calendar. Just don’t wait too long—they won’t be around forever.
Promotional/Event Details:
Date: 8 July – 31 August 2025
Time: During mall operating hours (typically 10am–10pm, may vary by location)
Venue: All Mister Donut outlets islandwide including 313@somerset, Tampines 1, Junction 8, Novena Square, Jurong Point, NEX Serangoon
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