When Chinese New Year approaches, many households in Singapore begin the familiar routine of stocking up on festive snacks, refreshing gift lists, and searching for something a little different from the usual gold tins that appear year after year. For Chinese New Year 2026, Kele offers a refreshing alternative that blends heritage flavours with a softer, more playful design direction through its newly launched Sanrio-themed collection.
Kele has long been a trusted name during the festive season, particularly known for their pineapple tarts, traditional cookies, and neatly packaged gift tins that feel appropriate for family visits, corporate gifting, and sharing with friends. This year, instead of reinventing flavours, they chose to reimagine presentation. By teaming up with Sanrio, Kele introduces a collection that feels gentle, cheerful, and surprisingly versatile, appealing not just to children or fans of cute characters, but also to adults who appreciate thoughtful design and quality snacks.
One of the biggest reasons people should consider this promotion is how naturally the collaboration fits into Chinese New Year gifting. The tins are inspired by spring garden florals and come in pastel tones, offering a visual break from the heavy reds and golds typically associated with the season. Characters like Hello Kitty, My Melody, and Cinnamoroll are featured in a way that feels tasteful rather than overpowering. The result is festive packaging that feels modern, warm, and easy to display at home or bring along to visiting sessions without feeling out of place.
At the heart of the promotion are six collectible tins, each paired with one of Kele’s best-selling festive snacks. This approach allows shoppers to choose based on flavour preference, character design, or a mix of both. For example, those who prefer classic festive flavours can opt for Traditional Pineapple Tarts paired with Pompompurin, while pineapple tart lovers who enjoy bite-sized snacks might lean towards the Golden Pineapple Balls in the Hello Kitty tin. For something savoury, the Chicken Floss Rolls in the Pochacco design and Shrimp Rolls with My Melody offer a welcome contrast to sweeter treats.
There are also options for households that enjoy richer flavours, such as Double Cheese Balls featuring Kuromi or Grandparents’ Almond Cookies paired with Cinnamoroll. Each tin feels thoughtfully matched, reinforcing the idea that this collection is not just about characters, but about maintaining Kele’s reputation for familiar, comforting flavours. Prices range from $27.80 to $39.80, positioning the tins as mid-range gifts that still feel special and presentable without being excessive.
Another strong reason to enjoy this deal lies in the gift-with-purchase promotions that reward early and higher-spending shoppers. Starting from 8 January 2026, customers who include at least one Sanrio Collection tin in their purchase can unlock additional collectibles based on their total spend. This structure makes it particularly attractive for families doing a single large festive purchase or companies preparing multiple gift sets.
With a minimum spend of $88, shoppers receive a Sanrio red packet set, adding a coordinated festive touch that complements the tins nicely. Increasing the spend to $128 unlocks a Hello Kitty enamel pin set, which feels like a keepsake rather than a throwaway freebie. For those reaching $188, the Hello Kitty drawstring carrier bag stands out as a practical item that can be reused well beyond Chinese New Year, whether for casual outings, light errands, or even as a secondary gift bag.
All gifts are available while stocks last, which adds an element of urgency and encourages early visits. For seasoned Chinese New Year shoppers, this is a familiar strategy, but one that still makes sense. Going earlier often means better selection, less crowding, and a higher chance of securing the most desirable freebies.
Beyond the snack tins, Kele also offers selected Sanrio merchandise for purchase, allowing fans to build on their festive buys. The Hello Kitty drawstring carrier bag is priced at $15.80, while the enamel pin set is available at $8.80. These items are reasonably priced as add-ons, especially for those who may already have their snack gifting sorted but still want something charming and season-appropriate.
There is also an eco-friendly Sanrio tote bag offered as a complimentary gift under selected promotions, reinforcing a practical and sustainable angle. Instead of purely decorative items that may be packed away after the season, these bags are designed for daily use, making the promotion feel more thoughtful and relevant to modern lifestyles.
What truly sets this collection apart is how comfortably it fits within Kele’s long-standing identity. Rather than feeling like a novelty collaboration, the Sanrio elements enhance what Kele already does well. The brand does not rely on gimmicks or unusual flavours to attract attention. Instead, they focus on trusted recipes, neat presentation, and gifting practicality, while letting the Sanrio designs add a sense of warmth and playfulness.
For families, this collection works well as a way to make the festive table more inviting, especially for younger guests. For adults, the tins double as storage containers or decorative pieces long after the snacks are finished. For corporate buyers, the mid-range pricing and polished appearance make the tins suitable for professional gifting without feeling too rigid or impersonal.
In a season where gifting can sometimes feel repetitive, the Kele x Sanrio Chinese New Year 2026 Collection offers a refreshing yet respectful alternative. It allows shoppers to stick with familiar flavours while enjoying a visual update that feels timely and well-considered. Combined with layered gift-with-purchase perks and optional merchandise, the promotion provides real value rather than just surface-level appeal.
For anyone planning ahead for Chinese New Year visits, gift exchanges, or office sharing, this is a promotion worth considering early. It balances nostalgia with novelty, tradition with modern design, and practicality with collectability, making it one of the more approachable festive launches this season.
Promotional/Event Details:
-
Date: 8 January 2026 onwards
-
Time: During store operating hours
-
Venue: Kele outlets across Singapore
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.