When it comes to Japanese food, few things excite Singaporeans more than a generous platter of sushi or sashimi. The combination of fresh fish, delicate rice, and meticulous preparation always has a way of making people feel like they are getting a small slice of Japan right here at home. For those who love Japanese cuisine, there is good news this September. Don Don Donki is bringing back an unmissable event that has sushi fans talking – the Edomae Jo Fair, happening from 8 to 30 September 2025 across all their outlets in Singapore.
This is not just another seasonal promotion. It is a celebration of premium Japanese sushi and sashimi prepared the traditional way, with quality ingredients at prices that make indulging easier than ever. In a time when dining out can quickly add up, promotions like these allow people to enjoy authentic Japanese flavours without breaking the bank.
What is the Edomae Jo Fair?
For those unfamiliar, “Edomae” refers to the traditional style of sushi that originated in old Tokyo (formerly known as Edo). It emphasises the use of fresh seafood paired with perfectly seasoned rice. The Edomae Jo Fair is Don Don Donki’s way of honouring this culinary tradition by offering premium sushi and sashimi platters at wallet-friendly prices.
Unlike the standard sushi trays found in supermarkets, these offerings are designed with authenticity in mind. Each platter is carefully curated with fresh ingredients, ensuring that sushi and sashimi fans in Singapore can enjoy a taste that feels close to what they might experience in Japan itself.
The Star Deals of the Fair
The real highlight of this promotion is, of course, the deals themselves. Don Don Donki has rolled out a range of platters that cater to different preferences and budgets, all while maintaining the hallmark freshness they are known for.
Here are the standout items:
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Edomae Jo Nigiri Ko-Mori – $9.00 (Save $2.80, U.P. $11.80)
A smaller platter that is perfect for those who want a quick but satisfying sushi fix. -
Edomae Jo Nigiri Dai-Mori – $13.00 (Save $2.80, U.P. $15.80)
A larger selection of nigiri for those who prefer a more filling experience. -
Edomae Premium Sashimi Ume Mori – $13.00 (Save $3.80, U.P. $16.80)
For sashimi lovers, this option delivers a fresh and flavourful assortment at an excellent price point. -
Edomae Premium Sashimi Matsu Mori – $29.80 (Save $9.00, U.P. $38.80)
The star of the show – a premium sashimi platter that is ideal for sharing with friends or family, offering quality cuts of fish at an impressive discount.
Looking at these prices, it is clear why this event is a big draw. Sushi and sashimi of this calibre often come at higher prices when dining out in restaurants. This makes the Edomae Jo Fair a convenient way for food lovers to bring a premium Japanese dining experience home.
How to Get These Deals
The process is straightforward. No coupons, vouchers, or online codes are required. Shoppers simply need to visit any Don Don Donki store in Singapore during the promotion period, head over to the fresh food section, and pick up the platters of their choice.
The only thing to note is that these items are available while stocks last, and demand can be high when the promotion is as good as this. For the best chance of securing the platters, it may be wise to visit earlier in the day.
Why This Deal is Worth Your Time
There are many promotions that come and go in Singapore, but this one stands out for a few key reasons:
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Authenticity at Value Prices – Japanese dining is often associated with high costs, especially for premium items like sashimi. Here, shoppers get to enjoy the same freshness and taste without the hefty restaurant bill.
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Convenience – Don Don Donki has multiple outlets across Singapore, from Orchard to JCube to Clarke Quay Central. This makes it easy for people to swing by and grab a platter on their way home.
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Perfect for Sharing – The range of platter sizes makes it flexible. Whether someone is grabbing a quick bite for themselves or planning a sushi night with family and friends, there is an option that fits.
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Limited-Time Exclusivity – Promotions that run for a fixed period always carry that sense of urgency. Knowing that it is only available from 8 to 30 September 2025 adds excitement and gives people a reason not to delay.
The Joy of Japanese Food at Home
One of the nicest things about promotions like these is how they allow households to create their own dining experiences at home. Imagine picking up the Edomae Premium Sashimi Matsu Mori platter, setting the table with some soy sauce, wasabi, and perhaps a bottle of sake, and enjoying a Japanese-style dinner without having to book a table at a restaurant.
For families, this can be a fun weekend treat. For couples, it can turn into a cosy dinner date at home. And for busy professionals, it is a simple way to indulge in something special after a long day of work.
A Word on Quality
Don Don Donki has built a reputation in Singapore for being the go-to place for Japanese products, and their food section has become one of their strongest draws. The quality of their fresh seafood is a big part of why these promotions are worth taking seriously. Shoppers can expect the same standards they have come to trust.
Things to Keep in Mind
As with all promotions, it is worth remembering that availability may vary slightly across outlets. Some stores may sell out of certain platters faster than others, so flexibility is key. Prices are fixed during the promotion, but selections may be limited depending on supply.
For those who like to plan ahead, it might help to check which outlets they will be visiting and plan their shopping trip accordingly.
Final Thoughts
The Edomae Jo Fair at Don Don Donki is one of those promotions that truly deserves attention. It strikes the perfect balance between authenticity, affordability, and accessibility. For sushi and sashimi lovers, this is the opportunity to enjoy premium Japanese fare without stretching the budget.
If you have been looking for a reason to treat yourself, gather loved ones for a Japanese feast, or simply explore what Don Don Donki has to offer beyond groceries, this is the deal to look out for.
Mark the dates – from 8 to 30 September 2025 – and head down to your nearest Don Don Donki outlet. Deals like these do not come around every day, and this is one that fans of Japanese food will not want to miss.
Promotional/Event Details:
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Date: 8-30 September 2025
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Time: During store operating hours
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Venue: All Don Don Donki stores in Singapore
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