A new sushi spot opening in Singapore is usually enough to get people talking, but when it comes with 14 days of serious value deals, it becomes something worth planning a visit around. That is exactly what is happening with Sushiro’s newest outlet at 100AM, which is officially opening its doors on 8 May 2026 at 100 Tras Street.
For sushi lovers, this is one of those rare openings that does not just offer a standard launch discount, but instead rolls out a structured lineup of rotating 1-for-1 deals across different premium menu items. Add to that a set of discounted drinks at $6++ and a lucky draw on opening day, and it is easy to see why this promotion is already catching attention.
Sushiro has built a strong reputation in Singapore for being one of the more accessible conveyor belt sushi brands that still focuses on quality. The brand originally started in Japan and has expanded internationally, bringing in a wide variety of sushi options that balance affordability with freshness. The new outlet at 100AM continues that direction, but the opening promotion is clearly designed to make the first two weeks especially memorable.
A 14-Day Opening Celebration with Structured Deals
Instead of a single-day discount rush, Sushiro has taken a more strategic approach. The opening promotion runs from 8 to 21 May 2026, and each few days feature a different 1-for-1 highlight item. This not only spreads out demand but also encourages repeat visits, as diners will likely want to return to try different items throughout the promotion period.
From 8 to 10 May, the spotlight is on Bluefin Fatty Tuna, priced at $4.9++ per set under the promotion (usual price $9.8++). Bluefin tuna is often considered one of the more premium sushi offerings, known for its rich, melt-in-the-mouth texture. Getting it at a 1-for-1 equivalent price makes this opening period particularly attractive for tuna fans.
Following that, from 11 to 12 May, Big Red Shrimp takes over at $2.3++ per set (usual $4.6++). Shrimp sushi tends to be a crowd favourite because of its sweet, firm bite, and this is one of the more approachable deals in the lineup.
Then from 13 to 14 May, diners can enjoy Big Cut Fresh Salmon at $2.9++ (usual $5.8++). Salmon remains one of the most popular sushi choices in Singapore, so this window will likely be one of the busiest periods during the promotion.
From 15 to 17 May, the focus shifts to Medium Fatty Tuna at $3.9++ (usual $7.8++). This sits slightly lighter than the Bluefin option earlier, but still offers that rich tuna flavour that regular sushi-goers tend to appreciate.
Next, from 18 to 19 May, Salmon Roe Wrap is featured at $3.9++ (usual $7.8++). This brings a different texture profile with its popping roe and umami taste, offering something a little more unique compared to standard sushi slices.
Finally, from 20 to 21 May, Big Cut Grilled Eel closes out the 1-for-1 series at $3.9++ (usual $7.8++). Eel is often glazed in a sweet soy-based sauce, making it a satisfying end to the promotional lineup.
Drinks at Special Prices Throughout the Promotion
Beyond sushi, the drinks menu also gets its own promotion running across the entire 8 to 21 May period. This includes three alcoholic beverages priced at $6++ each.
Premium Malt’s is available at $6++ (usual $10.5++), offering a classic beer option for those who enjoy pairing sushi with something crisp and refreshing.
The Kaku Highball is also priced at $6++ (usual $9++), which has become increasingly popular in Japanese dining settings for its light and easy drinking profile.
For something slightly more citrus-forward, the Lemon Sour is also available at $6++ (usual $8++). This makes the drinks selection fairly balanced, catering to different preferences without pushing prices too high.
Opening Day Lucky Dip Bonus
The opening day on 8 May 2026 comes with an extra layer of excitement. With a minimum spend of $50 in a single receipt, diners can take part in a SURE WIN Lucky Dip.
Prizes include a $10 return voucher with minimum spend requirement, as well as free flow drinks. While the exact structure of the lucky dip rewards may vary slightly depending on availability, the idea is straightforward: every eligible customer walks away with something extra.
This kind of activation is especially effective during new openings because it creates a sense of occasion. Instead of just dining, visitors feel like they are part of a launch event.
Why This Opening Is Worth Paying Attention To
What makes this Sushiro opening stand out is not just the discounts, but how structured and consistent the promotion is over two full weeks. Rather than overwhelming customers with one short-term deal, the staggered format allows people to plan multiple visits.
For sushi fans in Singapore, especially those who already frequent conveyor belt sushi chains, this is a chance to enjoy premium items at close to half the usual cost. The presence of Bluefin Tuna and grilled eel in the lineup also signals that the promotion is not limited to basic menu items.
Another factor worth noting is the location itself. 100AM at 100 Tras Street is conveniently situated near the Tanjong Pagar area, which is already known for its mix of office crowds and dining spots. That makes it an ideal lunch or dinner stop for both weekday workers and weekend diners.
The timing of the opening also works in its favour. May tends to be a period where people are looking for mid-year food promotions, and this launch fits neatly into that demand cycle.
Tips for Visiting During the Promotion
Given the popularity of Sushiro outlets in Singapore, it is reasonable to expect higher crowd levels during the first few days of the promotion. For those planning a visit, arriving slightly earlier during meal periods may help avoid long queues.
Another practical approach is to plan visits based on the specific sushi item of interest. Since the promotion rotates, diners who prefer salmon, for example, should target 13 to 14 May specifically rather than visiting randomly.
For those interested in the full experience, multiple visits across the two-week period may be the best approach, especially since each wave offers a different highlight dish.
A Strong Opening Strategy
From a broader perspective, this opening promotion shows a clear strategy: attract attention early, sustain interest over time, and encourage repeat visits through rotating offers. It is a method that works particularly well in Singapore’s competitive Japanese dining scene, where customers have plenty of alternatives.
With 14 days of structured deals, discounted drinks, and a lucky dip event, Sushiro’s 100AM opening is shaping up to be more than just a standard launch. It is positioned as a short-term dining event that rewards both curiosity and loyalty.
For anyone who enjoys sushi or simply appreciates a well-priced meal, this is one of those promotions that is hard to ignore.
Promotional/Event Details
Date: 8–21 May 2026
Time: Not specified (follow operating hours of 100AM outlet)
Venue: Sushiro Singapore, 100AM, 100 Tras Street, Singapore 079027
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