The start of a new year often comes with fresh intentions, renewed routines, and a strong desire to look and feel better. For many in Singapore, January is not just about setting resolutions but also about making smarter choices with spending, especially when it comes to beauty and lifestyle essentials. This is where Novela Singapore’s New Year promotion stands out as a timely and rewarding opportunity for shoppers who appreciate quality brands while still enjoying real savings.
From 8 to 21 January 2026, Novela Singapore is running a New Year Special that allows customers to enjoy instant savings when they shop across a wide selection of well-loved beauty and lifestyle brands. With a minimum spend of S$260, shoppers receive an instant S$10 OFF, making it a practical incentive for those already planning to restock skincare, fragrance, or personal care essentials at the start of the year.
For regular beauty shoppers, Novela needs little introduction. Known in Singapore as a trusted multi-brand beauty and lifestyle retailer, Novela curates an impressive mix of premium skincare, fragrances, and everyday lifestyle products. Their shelves often feature internationally recognised names alongside niche brands that beauty lovers are always keen to explore. This New Year promotion brings together some of their most popular labels, including Lancôme, Kiehl’s, Estée Lauder, Hetras, and more, all under one convenient offer.
What makes this deal particularly appealing is how naturally it fits into typical New Year shopping habits. Many people use January as the month to refresh their skincare routines, replace empty bottles from the festive season, or finally invest in products they have been eyeing for months. With prices on premium beauty products rarely dropping significantly, even a modest instant discount can make a noticeable difference, especially when purchasing higher-value items.
The S$260 spend threshold is also realistic for beauty shoppers. A single serum, moisturiser, or fragrance from brands like Lancôme or Estée Lauder can already bring a basket close to that amount. Adding a cleanser, toner, or a lifestyle fragrance quickly completes the minimum spend, allowing shoppers to enjoy the S$10 OFF without unnecessary purchases. Rather than encouraging impulse buying, this promotion rewards thoughtful shopping and planned restocking.
Another reason this promotion is worth paying attention to is the flexibility it offers. Shoppers can enjoy the New Year Special both in-store and online at Novela. This dual-channel approach suits different shopping preferences perfectly. Those who enjoy testing textures, sampling fragrances, and speaking to in-store beauty advisors can visit Novela outlets to browse at leisure. On the other hand, busy shoppers or those who prefer shopping from home can enjoy the same deal online, making it easy to fit into even the tightest schedules.
For anyone stepping into 2026 with a focus on self-care, this promotion arrives at just the right moment. Skincare routines often get neglected during the festive rush, with late nights, heavy makeup, and indulgent meals taking a toll on the skin. January is the ideal time to reset. Investing in reliable skincare products from trusted brands can help restore balance and set the tone for healthier skin throughout the year. With Novela’s New Year promotion, shoppers can do exactly that while enjoying a little savings along the way.
Fragrance lovers will also find plenty to appreciate during this period. A new year often feels like the perfect excuse to switch up a signature scent or add a new fragrance to the collection. Whether it is a comforting everyday scent or a statement fragrance for special occasions, Novela’s wide range makes it easy to explore different options. Spending towards the S$260 threshold on fragrances is especially practical, as premium scents tend to hold their value and are rarely discounted.
Lifestyle fragrances and home scents from brands like Hetras add another layer of appeal to this promotion. These products are popular choices for those looking to refresh their living spaces after the festive season. A clean, calming home environment often goes hand in hand with New Year resolutions around productivity and wellbeing. Picking up a few lifestyle fragrance items alongside skincare can help shoppers reach the minimum spend while enhancing both personal and home routines.
Beyond the immediate savings, shopping during this promotion also encourages more mindful spending. Rather than chasing multiple small discounts across different retailers, Novela’s New Year Special allows shoppers to consolidate their purchases in one place. This not only saves time but also ensures consistency in product quality. For those who value trusted brands and reliable sourcing, Novela’s reputation provides added peace of mind.
It is also worth noting that January promotions like this tend to be less crowded than year-end sales. Shoppers can browse more comfortably, whether online or in-store, without the pressure and rush that often comes with major festive campaigns. This makes the experience more enjoyable, especially for those who prefer taking their time to compare products and make informed choices.
For beauty enthusiasts who like planning ahead, this promotion can also be an opportunity to stock up on staples for the coming months. Products such as cleansers, toners, body care items, and even gifts for upcoming birthdays can be purchased now, helping to spread out expenses more evenly throughout the year. The instant S$10 OFF may seem small at first glance, but over time, these savings add up, especially for regular shoppers.
Those new to Novela will also find this a good entry point. The promotion lowers the barrier slightly for first-time customers who may have been curious about the store’s range but hesitant to commit. By offering a straightforward spend-and-save deal, Novela makes it easier for new shoppers to explore premium brands without feeling overwhelmed by complicated mechanics or restrictive terms.
Ultimately, this New Year promotion is less about dramatic discounts and more about smart value. It rewards shoppers who already appreciate quality beauty and lifestyle products, offering them a little extra incentive to start the year feeling refreshed and confident. Whether the goal is to upgrade a skincare routine, discover a new fragrance, or simply enjoy the pleasure of a well-curated beauty haul, Novela’s New Year Special fits neatly into early 2026 shopping plans.
For full details and updates, shoppers can refer directly to Novela’s official post here:
https://www.facebook.com/100063934838152/posts/
Promotional/Event Details
Date: 8–21 January 2026
Time: During store operating hours and online shopping hours
Venue: Novela Singapore stores islandwide and online at Novela
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