There’s something unmistakably charming about Japanese snacks and sweets — from their delicate flavours to the beautifully crafted packaging that often looks too pretty to eat. Whether it’s traditional wagashi, melt-in-your-mouth mochi, or those addictively crispy rice crackers, they have a knack for drawing people in — and it’s not just about taste. It’s the experience.
This August, for a limited time only, Isetan Singapore is bringing back their much-loved Omiyage Fair at Isetan Scotts Supermarket, and this is a promotion anyone who loves Japanese food or is a frequent gift-giver shouldn’t miss. Running from 8 to 21 August 2025, the Omiyage Fair showcases a curated collection of Japanese confectionery — some of which are rarely found in Singapore.
Let’s unpack why this event is worth pencilling into your shopping calendar and what makes it one of the standout food promotions in Singapore this month.
What Is the Omiyage Fair?
In Japanese culture, omiyage refers to souvenirs, especially edible ones, that are often brought back from travels for friends, colleagues, or loved ones. It’s not just a gift — it’s a thoughtful gesture of sharing something regional and unique from another place. At the Omiyage Fair, Isetan Singapore transforms this idea into a special event focused on the finest confectionery sourced directly from various regions in Japan.
Held at the Isetan Scotts Supermarket, which is already well-known for its selection of imported Japanese goods, the fair brings together a line-up of sweets and snacks that echo the diversity of Japan’s regional culinary culture. Think Hokkaido butter cookies, Kyoto matcha sweets, Yamagata fruit jellies, Tokyo banana cakes, and so much more.
Why Visit the Omiyage Fair?
Here are a few good reasons to make your way down to this event:
1. One-of-a-Kind Japanese Confectionery
Many of the items at the Omiyage Fair are not part of Isetan’s regular supermarket lineup. These are unique, seasonal, or region-specific items that are specially brought in for this event. It’s like taking a food tour of Japan without having to step on a plane.
So if you’re a fan of Japanese snacks or looking to stock up on treats you usually only enjoy while travelling, this is the best time to buy. The selection ranges from beautifully boxed wagashi to fun regional biscuits and sweets that kids and adults alike will enjoy.
2. Perfect for Gifting
Looking for a thoughtful gift for someone special, or planning ahead for an upcoming birthday, gathering, or office event? The presentation of Japanese omiyage is top-tier — often coming in elegantly wrapped boxes or artistic packaging. It’s an easy way to impress someone without overthinking it.
With National Day celebrations around the corner and Mid-Autumn Festival just weeks away, these beautifully boxed treats can also serve as unique alternatives to mooncakes or typical festive offerings.
3. Authentic Taste of Japan
Singaporeans who love Japanese food know there’s something unmatched about the authentic flavour of snacks made in Japan. This fair lets people taste the difference between locally replicated snacks and those made by Japanese brands with generations of craftsmanship behind them.
The ingredients used — whether it’s red bean paste, matcha powder, kinako, or brown sugar syrup — are often sourced locally from Japan and reflect the depth of flavour they’re known for.
4. No Plane Ticket Needed
Travel restrictions may be behind them, but flying to Japan still isn’t cheap. The Omiyage Fair offers an affordable and accessible way to sample Japan’s rich snack culture without needing to hop on a flight. It’s a chance to enjoy a little piece of Japan right here in Singapore, and at supermarket-friendly prices, too.
5. Support for Japanese Artisans and Brands
By shopping at the Omiyage Fair, customers are directly supporting Japanese regional makers. Many of these treats come from smaller prefectural businesses — artisans who’ve spent decades perfecting recipes handed down from their ancestors. When someone buys their snacks, they’re not just indulging; they’re preserving culinary traditions and helping these local producers grow globally.
Ideal for All Ages
The wide variety of snacks available means there’s something for everyone. Children will love the novelty of character-themed biscuits or chocolate-coated puffs, while older shoppers might gravitate towards the more traditional wagashi selections, made with refined sweetness and soft textures. There are also plenty of modern snacks with fun twists — matcha-infused KitKats, strawberry daifuku, and everything in between.
When and Where to Go
The Omiyage Fair is held exclusively at Isetan Scotts Supermarket, which is conveniently located at Shaw House along Orchard Road. From 8 to 21 August 2025, customers can explore the full spread during regular supermarket hours.
Make a weekday visit if possible, as weekends may draw bigger crowds. And since many of the featured snacks are imported in limited quantities, it’s advisable to shop early before the popular items sell out.
Here’s the official event page for more details and product highlights: Read more
Final Thoughts
The Omiyage Fair at Isetan isn’t just about shopping — it’s about indulging in an experience. It’s perfect for food lovers, culture enthusiasts, and anyone looking to discover something unique and authentic. With such a rich array of flavours and quality craftsmanship behind each snack, it’s a delightful way to step into Japanese culinary culture.
Whether someone is looking to treat themselves, impress a colleague, or simply enjoy a box of sweets at home with a cup of tea, the Omiyage Fair delivers on all fronts. And with the festive season slowly approaching, there’s no better time to start thinking about gift-worthy finds.
Don’t miss the chance to be part of this sweet journey from Japan — because events like this don’t come around often, and when they do, they bring joy one bite at a time.
Promotional/Event Details:
Date: 8–21 August 2025
Time: During Isetan Scotts Supermarket operating hours
Venue: Isetan Scotts Supermarket, Shaw House, 350 Orchard Rd, Singapore 238868
More Info: http://bit.ly/3J2Ypc3
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.