Singapore’s National Day always brings about festive cheer, and this year, The Playfest is adding an extra dash of cuteness to the celebrations with the My Melody & Kuromi Kawaii Walk. For fans of Sanrio’s beloved characters, this is a fantastic opportunity to join a themed walk celebrating the milestones of two iconic figures: My Melody’s 50th and Kuromi’s 20th anniversaries. To make things even sweeter, there’s a National Day promo offering a 10% discount on tickets — but only for a limited time.
If you’re looking for a unique way to mark Singapore’s birthday this year, this event at Clarke Quay Central is a perfect choice. It combines fun, fitness, and fanfare in a way that’s bound to charm participants of all ages. Here’s everything you need to know about the My Melody & Kuromi Kawaii Walk, why you should secure your spot soon, and how you can get the best deal on tickets.
What is the My Melody & Kuromi Kawaii Walk?
At its heart, this is a themed walking event that invites fans and families to enjoy a leisurely 2.5KM walk — with an optional extra 4KM bonus route — around the lively Clarke Quay area. The walk is styled around the kawaii (cute) culture, inspired by Sanrio’s most adored characters, My Melody and Kuromi.
Celebrating My Melody’s 50th anniversary and Kuromi’s 20th, the walk is more than just a casual stroll. It’s a festive occasion complete with themed decorations, activities, and exclusive merchandise available for purchase. It’s the ideal way to immerse yourself in the world of these characters, capture memorable photos, and share the experience with friends and family.
Why Should You Join This Event?
1. Celebrate Iconic Anniversaries in Style
My Melody and Kuromi have been a part of popular culture for decades, enchanting generations with their distinctive personalities and cute designs. This walk honours these milestones, offering participants a chance to be part of a unique celebration that’s not only fun but also nostalgic for longtime fans.
2. Enjoy an Exclusive National Day Discount
The Playfest is extending a 10% discount on tickets in celebration of Singapore’s National Day. By applying the promo code SG60 between 8 and 18 August 2025, you get to enjoy this sweet saving. For those who are budget-conscious but still want a memorable outing, this is a great deal.
3. Morning Slots Are Selling Fast
There’s a limited number of slots, especially for the morning walk scheduled at 8:30 AM on 20 September 2025. If you want to beat the crowd and enjoy the cooler part of the day, it’s wise to book early. This ensures you won’t miss out on the fun or be stuck with less preferred timing.
4. Perfect for Families and Fans Alike
Whether you are a dedicated Sanrio fan, a parent looking for a wholesome activity for the kids, or someone who appreciates cultural and community events, this walk caters to all. The route’s manageable distance makes it accessible to most age groups, encouraging participation without pressure.
5. Explore Clarke Quay in a New Light
While Clarke Quay is a well-known nightlife and dining hotspot, this walk gives you a fresh perspective on the area by experiencing it in a calm, day-time environment. The route is thoughtfully curated to highlight scenic spots and provide a pleasant outdoor activity in the heart of the city.
How to Book Your Tickets and Redeem the Promo
Booking tickets is straightforward through The Playfest’s official website. Simply head to https://theplayfest.com/pages/mymelodyandkuromi and select your preferred slot.
To benefit from the National Day 10% discount, enter the promo code SG60 at checkout. Remember, this offer is only valid from 8 August to 18 August 2025, so don’t delay.
What to Expect on the Day
Participants will gather at Clarke Quay Central bright and early. The event kicks off at 8:30 AM, with attendees encouraged to arrive ahead of time for check-in and some pre-walk activities. You can expect themed photo spots, interactive games, and opportunities to purchase limited-edition My Melody and Kuromi merchandise.
Throughout the walk, there will be fun challenges and surprises to keep spirits high and the atmosphere lively. The optional bonus 4KM route offers an extended adventure for those wanting to explore more and take in additional sights.
Why This Event Stands Out
Singapore’s event calendar can be crowded, but the My Melody & Kuromi Kawaii Walk offers something fresh and lighthearted. It’s not just a walk — it’s a celebration of beloved characters, a nod to community spirit, and a chance to make National Day celebrations extra memorable.
Moreover, by joining this walk, participants support The Playfest’s efforts to create engaging and family-friendly events that foster togetherness. It’s a small but meaningful way to connect with others while enjoying an active, enjoyable day out.
Final Thoughts
If you’re searching for a charming and enjoyable activity to celebrate National Day this year, the My Melody & Kuromi Kawaii Walk is a fantastic option. The combination of a scenic route, adorable character themes, and a generous ticket discount makes this an event worth attending.
Booking early is essential, especially since the morning slots are filling up quickly. With the 10% discount available for a limited time only, it’s a deal that’s too good to miss. Prepare to walk, smile, and soak up the kawaii vibes in the company of fellow fans and families at Clarke Quay Central.
Promotional/Event Details:
Date: 20 September 2025
Time: 8:30 AM (Morning slots only)
Venue: Clarke Quay Central, Singapore
Promo Code: SG60 (Valid 8–18 August 2025)
Ticket Link: https://theplayfest.com/pages/mymelodyandkuromi
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