It’s that time of the year again when smart shoppers in Singapore get to indulge in one of the most anticipated online shopping events — Amazon Prime Day. This year, the excitement is amplified, thanks to Singtel’s special promotion from 8 to 14 July 2025. For a full week, Singtel is offering a value-packed treat that savvy shoppers really should not ignore. Whether you’re stocking up on daily essentials or eyeing tech gadgets and lifestyle upgrades, this promotion offers both savings and convenience.
As a third-party blogger with a keen eye on great deals, here’s everything shoppers in Singapore need to know to make the most of this limited-time promotion and why they should act quickly to take advantage of it.
What’s the Deal?
From 8–14 July 2025, Singtel users can redeem a 6-month Amazon Prime membership at no extra cost. Yes, completely free. On top of that, once users activate their Amazon Prime membership through Singtel’s exclusive campaign, they will receive an additional S$10 OFF S$50 shopping voucher to be used on Amazon.sg. This offer is a double bonus — a free subscription to Amazon Prime and immediate savings on their next purchase.
These benefits are a strategic way for Singtel to reward their loyal subscribers while also getting them more value from their digital lifestyle.
Why Should Shoppers Be Excited?
There’s no doubt that Amazon Prime Day is one of the most significant online retail events of the year. Originally launched to celebrate Amazon’s birthday, it has grown into a global event offering steep discounts across nearly every category imaginable — from home appliances and electronics to beauty, fashion, toys, books, groceries, and more.
But what makes this Singtel promotion particularly attractive is the access it grants to Amazon Prime’s full suite of benefits, without needing to commit financially for six months. Here’s what new Prime members can enjoy:
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Unlimited Free Local and International Delivery: Shop without worrying about delivery fees, which can really add up over multiple purchases.
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Prime Video Access: Enjoy streaming popular films, series, and exclusive content at no additional cost. This is ideal for those who love binge-worthy shows but want to save on multiple streaming subscriptions.
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Prime Gaming: Get access to in-game content and monthly free games.
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Priority Access to Lightning Deals: During Prime Day, the best deals sell out fast. Having early access can make all the difference.
By partnering with Amazon Singapore, Singtel is not only giving users access to savings but also enhancing their digital lifestyle — something that’s increasingly valued in Singapore’s fast-paced environment.
Perfect Timing for Big Savings
Amazon Prime Day itself is filled with jaw-dropping discounts. But the real game-changer is being a Prime member, which unlocks exclusive deals that non-members cannot access. This is where Singtel users gain an edge.
By claiming this 6-month free Prime subscription before or during the Prime Day period, users get access to exclusive deals reserved for Prime members — without paying a cent for the subscription. Pair this with the $10 discount off a minimum S$50 purchase, and they’ve already made significant savings right from the start.
Think of it this way — even if one was already planning to buy something as simple as a Bluetooth speaker, skincare set, or kitchen appliance, that S$10 discount could cover the delivery fee or serve as a cash-back on the item itself. It’s savings on top of savings.
How to Redeem
The redemption process is straightforward:
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Visit Singtel’s Promotion Page: Head over to singtel.com/primeredeem.
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Follow the Instructions: Log in with Singtel credentials and follow the steps to activate the 6-month Amazon Prime membership.
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Unlock the Voucher: After activation, users will receive the $10 OFF voucher via Amazon.sg.
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Shop Away: Use the voucher on any qualifying purchase of S$50 and above between 8 to 14 July.
Terms and conditions apply, so it’s recommended that users check the page carefully for any eligibility criteria or expiry details.
Making the Most of It
Here’s how to maximise the value from this promotion:
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Start a Shopping Wishlist Early: Add items to their Amazon.sg cart or wishlist in advance. When Prime Day arrives, they can check if the prices have dropped and apply their S$10 voucher instantly.
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Explore Prime Video: Not just a shopping benefit, the included Prime Video access offers hundreds of hours of entertainment at no cost. It’s the perfect time to stream without paying for additional services.
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Try Out New Products: Many vendors offer exclusive Prime-only trial products and bundles. It’s a low-cost way to try something new with minimal risk.
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Use Prime for Gifting: With free delivery and exclusive deals, this promotion is also ideal for those shopping early for birthdays or other special occasions.
Who Shouldn’t Miss This
While this deal is available for Singtel users, the opportunity extends across various customer profiles:
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Young professionals looking to save on shipping and access streaming on the go.
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Families wanting to take advantage of online grocery or household deals with free delivery.
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Students who love entertainment, gaming perks, and affordable purchases.
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Bargain hunters who look for the best deal combinations across multiple platforms.
For anyone in Singapore already using Singtel services, it’s a no-brainer to claim this free 6-month subscription and voucher. It costs nothing but opens up a treasure trove of value — from savings on essentials to digital entertainment and beyond.
Final Thoughts
It’s clear that this partnership between Singtel and Amazon is more than just a one-off promotion. It reflects how telecom providers are actively integrating lifestyle, entertainment, and e-commerce perks into their services. For customers, this creates an ecosystem where one service unlocks multiple layers of value.
Rather than simply waiting for discounts to appear, Singtel users are being handed the keys to a premium shopping and streaming experience. There’s no upfront cost, no hidden catch — just a smarter way to shop and stream.
So if anyone’s been on the fence about trying Amazon Prime or just wants a good deal during Prime Day, this promotion is certainly one to grab before it ends on 14 July 2025.
Promotional/Event Details:
Date: 8-14 July 2025
Time: All day, online access
Venue: Redeem at singtel.com/primeredeem

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