If there’s one promotion that’s making waves among Singapore’s young-at-heart collectors and savvy savers alike, it’s the UOB TMRW Star Rush event on the Rewards+ platform. From 7 August to 24 September 2025, the app is turning everyday moments into an exciting chance to earn prizes that are not only fun but also uniquely Singaporean. For those who enjoy a mix of nostalgia, collectibles, and practical rewards, this is an event that simply cannot be missed.
At the heart of the promotion are the Singapore-inspired plushie bag charms. These aren’t just ordinary keychains — they’re mini tributes to beloved local icons that anyone who has grown up in Singapore will instantly recognise. What makes them even more appealing is their limited-edition nature: each design is available for only one week, and once it’s gone, it’s gone. That creates a perfect blend of urgency and excitement for collectors.
Here’s the weekly line-up of these adorable charms:
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7–13 August: Ang Ku Kueh – the sweet, soft pastry that’s a staple at festive occasions.
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14–20 August: Kopi Dabao – because nothing says Singapore morning like a takeout coffee cup.
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21–27 August: Kueh Tutu – delicate, steamed cakes that carry childhood memories.
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28 August–3 September: Ice Cream Sandwich – the retro, ice-cold treat that melts hearts (and ice cream!).
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4–10 September: Png Kueh – rice flour dumplings with sweet fillings, perfect for a bite of tradition.
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11–17 September: Good Morning Towel – a playful nod to an iconic Singaporean towel design.
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18–24 September: Iced Gem Biscuit – those tiny biscuits with colourful icing that bring back sweet nostalgia.
Each charm can be redeemed for 600 coins on the app. Considering how quick and easy it is to collect coins daily, this is a genuinely achievable goal — especially if you pop in consistently. These little charms aren’t just cute accessories for your bag or desk; they are conversation starters, perfect for adding a touch of local culture to everyday life.
But the plushie charms aren’t the only reason to participate. UOB TMRW’s Star Rush rewards program offers a variety of other prizes that cater to both practical and fun tastes:
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S$0.60 cash credit – 200 coins
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Exclusive pin badge (worth S$5) – 300 coins
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Travel packing cube (worth S$8) – 450 coins
For those who like tangible rewards, these are excellent incentives. The cash credit may seem small, but it’s a perfect little bonus for a daily activity you already enjoy. The pin badge makes a cute collectible or gift, while the packing cube is an unexpectedly useful item for frequent travellers, helping them stay organised with a touch of charm.
So, how exactly do participants play and win these prizes? It’s simpler than it sounds, and part of the appeal lies in its fun, casual gameplay:
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Log in to the UOB TMRW app and navigate to the Rewards+ section.
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Tap the Star Rush banner to begin the game.
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Your objective is to pop stars across the screen — some stars help your score, some reduce it, so a little strategy goes a long way.
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Convert your score to coins and redeem them for prizes.
One important thing to note is that coins expire weekly, so staying consistent is key. Skipping a day could mean missing out on the coin count needed for that week’s exclusive charm. It’s a small effort for a big reward, and the app makes it straightforward to track progress and claim prizes.
The UOB TMRW promotion is more than a game — it’s a daily ritual of joy and nostalgia. Singaporeans can relive memories of local snacks, treats, and everyday items through beautifully crafted miniatures that bring a smile to anyone who grew up here. The charm designs are thoughtfully curated, showcasing both the classic and quirky aspects of Singaporean culture.
For collectors, there’s a thrill in chasing each week’s charm and completing the full set. Even for casual participants, the other prizes like cash credits and travel cubes make the effort worthwhile. And the beauty of the Star Rush game is that it only takes a few minutes a day — a brief, engaging diversion that turns routine app usage into a playful and rewarding experience.
Beyond the rewards themselves, there’s a deeper appeal in celebrating local culture through collectible items. Many of these charms highlight the foods and icons that define Singaporean life, from street snacks like Ang Ku Kueh and Ice Cream Sandwiches to everyday items like the Good Morning Towel. Owning a set isn’t just about having cute objects; it’s about connecting to shared memories, heritage, and identity in a fun, interactive way.
Another reason to enjoy this promotion is its accessibility and inclusivity. The app is easy to download, the game is simple to play, and the prizes cater to a wide audience — from the nostalgic adult collector to the younger generation who might discover these local treats for the first time. It’s a cross-generational experience that fosters conversation and enjoyment, whether you’re collecting alone or challenging friends to see who can rack up the most coins.
Practical rewards like cash credit also provide a tangible benefit, turning small, enjoyable daily interactions into actual savings. Even if someone is not focused on the plushie charms, the ability to redeem coins for cash or practical items keeps the promotion appealing to everyone.
The sense of urgency created by weekly exclusives cannot be understated. Each charm is only available for a limited time, which encourages participants to return daily, keeping engagement high. The anticipation of what comes next, combined with the thrill of successfully redeeming a coveted charm, makes this event genuinely exciting.
For those who enjoy apps that combine fun, collection, and rewards, UOB TMRW’s Star Rush promotion is an ideal way to spend a few minutes each day. The mix of gameplay, collectible items, and practical prizes ensures there’s something for everyone, and the Singaporean theme gives it a uniquely local flavour that stands out from generic promotions.
In conclusion, whether the goal is to collect all the charms, earn a bit of extra cash, or simply have a few moments of daily enjoyment, this promotion offers an experience that’s worth participating in. It’s easy, rewarding, culturally meaningful, and most importantly, fun. Singaporeans looking to add a bit of charm — quite literally — to their everyday life should not miss this opportunity.
To get started, download the UOB TMRW app, log in, tap the Star Rush banner, and start popping stars. Don’t miss the chance to collect these limited-edition Singapore-inspired plushie bag charms and redeem other fun prizes along the way. Your bag, desk, or wallet will thank you — and you might even pick up a few coins while having a little daily fun.
For more details, visit UOB TMRW Star Rush.
Promotional/Event Details:
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Date: 7 August–24 September 2025
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Time: Daily, via UOB TMRW App
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Available at: UOB TMRW App – Rewards+ section

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