Singaporeans who love tasty snacks and unique treats are in for a delightful surprise! Bee Cheng Hiang, the beloved heritage brand famous for its premium bakkwa and traditional flavours, is back with an irresistible three-day promotion from 7 to 9 October 2025. If they have been searching for a reason to indulge in one of their favourite snacks, this is the perfect opportunity to enjoy Bee Cheng Hiang’s Puff Rice Seaweed Roll at a special price.
For those who are unfamiliar, the Puff Rice Seaweed Roll is an innovative twist on traditional favourites. It combines the crunch of crispy puffed rice with the savoury aroma of seaweed, all wrapped up with Bee Cheng Hiang’s signature meat floss. The result is a perfect balance of textures and flavours that makes it impossible to stop at just one. This snack has quickly become a fan favourite, and now it’s more accessible than ever.
During this limited-time promotion, the Puff Rice Seaweed Roll is available for just $12.90. On top of that, savvy shoppers can save even more — up to 30% — when they purchase two bottles. This is a brilliant deal for anyone looking to stock up on their favourite treats, share with friends, or even gift a little taste of Singapore’s famous flavours.
One of the most compelling reasons to grab this deal is the combination of quality and tradition. Bee Cheng Hiang has been a trusted name in Singapore for decades, known for its dedication to maintaining authentic flavours while constantly innovating to delight their customers. By merging traditional meat floss with modern snack ideas like puff rice and seaweed, they have created a product that appeals to both long-time fans and new customers alike. This promotion provides the perfect chance to experience that unique fusion without breaking the bank.
For families, this three-day sale is ideal. Imagine preparing a snack box for the children’s school recess or a quick treat for office colleagues — the Puff Rice Seaweed Roll is both convenient and delicious. Its crispy texture makes it a satisfying munch, while the floss adds a touch of savoury richness that elevates any snack time. Those who are planning gatherings or small get-togethers can also benefit, as buying two bottles not only saves money but ensures there’s enough to go around for everyone.
Shoppers will be pleased to know that this offer is available across nearly all Bee Cheng Hiang outlets in Singapore, making it convenient to pick up a bottle during lunch breaks, after work, or even during a weekend stroll. The only exception is Changi Airport outlets, so those planning a quick airport visit will need to plan ahead. Still, with so many locations throughout the city, finding a participating outlet should be straightforward.
Timing is critical for this promotion. Running from 7 to 9 October 2025, there are only three days to take advantage of these special prices. Shoppers are encouraged to plan their visit early to avoid disappointment, as popular products like the Puff Rice Seaweed Roll can sell out quickly, especially during promotions. Being proactive means they won’t miss out on this limited-time opportunity to enjoy a classic snack at a fraction of the usual cost.
Beyond just the price, this promotion is a wonderful chance to explore Bee Cheng Hiang’s creativity. The Puff Rice Seaweed Roll demonstrates their commitment to blending heritage and modernity, showing that traditional flavours can evolve into exciting, contemporary snacks. For Singaporeans who appreciate food innovation without sacrificing authenticity, this treat embodies the best of both worlds.
Whether they are a first-time buyer or a long-time fan of Bee Cheng Hiang, shoppers should take note of the added benefits. Buying two bottles not only provides savings but also allows them to share with friends and family, spreading the joy of one of Singapore’s most celebrated snack brands. It’s a simple way to enjoy a high-quality snack and make the most out of a limited-time promotion.
This promotion also reflects a broader trend of snack brands engaging directly with customers through value-driven campaigns. In an age where convenience and affordability matter, Bee Cheng Hiang stands out by offering products that are not only tasty but also provide exceptional value for money. For anyone who enjoys discovering unique snacks, this three-day event is an opportunity to experience something special while keeping their wallet happy.
Moreover, the Puff Rice Seaweed Roll is not just about indulgence — it’s a conversation starter. Sharing these snacks with friends or colleagues often sparks discussion about traditional flavours, modern twists, and Singapore’s rich food culture. In this way, the promotion goes beyond mere consumption; it becomes a small cultural experience, allowing shoppers to connect with a piece of Singaporean culinary heritage in a fun and accessible way.
In conclusion, for anyone who loves flavorful snacks, appreciates innovative twists on traditional foods, or simply enjoys getting a great deal, the Bee Cheng Hiang Puff Rice Seaweed Roll promotion is an event not to be missed. The combination of a limited-time price, potential savings on multiple purchases, and the sheer quality of the product makes this a must-visit promotion for anyone in Singapore. From 7 to 9 October 2025, shoppers should head to their nearest participating Bee Cheng Hiang outlet and secure a taste of this unique treat while stocks last. Don’t let three days pass by without taking advantage of this fantastic opportunity.
Promotional/Event Details:
Date: 7-9 October 2025
Time: All day during store opening hours
Venue: All Bee Cheng Hiang outlets in Singapore (except Changi Airport)
More information: Bee Cheng Hiang Facebook Post

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