When it comes to grocery shopping in Singapore, most people tend to focus on the usual essentials—rice, vegetables, snacks, maybe a quick top-up of household items. But every now and then, a promotion comes along that makes a simple supermarket run feel a little more strategic. This is exactly the case with the latest campaign happening at Cold Storage, where wellness meets reward stacking in a way that is hard to ignore.
Running from 7 May to 31 May 2026, this promotion brings together one of Singapore’s trusted premium supermarket chains and the well-known health supplement brand BRAND’S. The highlight is not just the discounted prices on selected products, but also the attractive 10x yuu Points multiplier, making every purchase significantly more rewarding for regular shoppers who are part of the yuu Rewards Club ecosystem.
For anyone who already shops at Cold Storage, this is not just another seasonal sale—it is a chance to stretch every dollar further while investing in daily wellness habits.
A Closer Look at What This Promotion Offers
The focus of this campaign is simple: support daily wellness through BRAND’S essence products while giving shoppers better value and higher rewards. BRAND’S has long been associated with nutritional support, particularly for people looking for mental clarity, stamina, and recovery support during busy schedules.
What makes this promotion especially appealing is the combination of direct savings and points accumulation. Instead of just lowering prices slightly, shoppers also get rewarded for every dollar spent, effectively creating a two-layer benefit system.
Let’s break it down.
Essence of Chicken Range: Everyday Energy Support
One of the most recognisable products in this campaign is the BRAND’S Essence of Chicken range. These are often taken by students during exam periods, professionals working long hours, and even older adults looking for general vitality support.
During this promotion, shoppers can enjoy:
- BRAND’S Essence of Chicken 12s: $37.95 (Usual $40.60)
- BRAND’S Essence of Chicken 6s: $19.95 (Usual $21.34)
- BRAND’S Essence of Chicken with Cordyceps 6s: $20.95 (Usual $24.07)
While the savings may look modest at first glance, the real value comes from consistency. For households that regularly consume these products, stocking up during this period can lead to meaningful savings over time.
The Cordyceps variant, in particular, is often chosen by individuals who want additional immune and stamina support, making it a slightly more premium choice within the range.
Lutein Range: Eye Care for Screen-Heavy Lifestyles
In today’s digital-heavy environment, eye health has become a growing concern. Whether it is long hours in front of laptops or constant smartphone use, many people experience eye strain more often than they realise.
This is where the BRAND’S Lutein range comes in:
- BRAND’S Lutein Jelly 10s: $18.95 (Usual $19.90)
- BRAND’S Lutein Essence Advanced 6s: $28.95 (Usual $31.25)
- BRAND’S Lutein Essence 6s: $22.95 (Usual $24.52)
This part of the promotion is particularly relevant for office workers, students, and even content creators who spend most of their day on screens. While the discounts are not extremely large, the combined effect of savings plus 10x points makes it far more attractive.
Premium Wellness: Birds Nest for Recovery and Nourishment
For those who prefer a more premium wellness option, the BRAND’S Birds Nest Sugar Free 6s is included in the promotion:
- BRAND’S Birds Nest Sugar Free 6s: $45.95 (Usual $53.90)
This is where the savings become more noticeable, with nearly $8 off per box. Birds nest products are often associated with recovery, beauty, and overall nourishment, making them a popular choice for gifting or personal health routines.
With the added yuu Points multiplier, this item becomes even more valuable, especially for those planning bulk purchases.
The Real Game Changer: 10x yuu Points
While the discounted prices are already appealing, the true highlight of this campaign is the 10x yuu Points reward structure.
For those unfamiliar, yuu Points can be accumulated and redeemed for future discounts, vouchers, or partner benefits. With 10x points, a routine grocery purchase suddenly becomes a long-term savings opportunity.
This means shoppers are not only saving immediately at checkout but also building future value every time they buy eligible BRAND’S products.
Over time, this can significantly offset grocery expenses, especially for families or individuals who shop frequently at Cold Storage.
Why This Promotion Stands Out
There are plenty of supermarket promotions in Singapore, but what makes this one particularly noteworthy is the combination of health and rewards.
First, it is not just a random discount on clearance stock. These are everyday wellness items that many people already consume regularly.
Second, the integration with the yuu Rewards system turns ordinary spending into a long-term benefits strategy.
Finally, Cold Storage has positioned this as a time-limited opportunity, which naturally encourages shoppers to plan ahead rather than miss out.
For working adults balancing busy schedules, this kind of promotion is practical—it encourages restocking essentials while still being financially smart.
Shopping Strategy: How to Maximise This Deal
To get the most out of this promotion, timing and planning matter.
A few practical tips include:
- Buy in bulk if these products are already part of a daily routine
- Combine different BRAND’S ranges to maximise 10x points across categories
- Ensure the yuu app or card is linked before checkout
- Visit earlier in the promotion period to avoid stock shortages
Since wellness supplements are often repeat purchases, this is the ideal time to stock up for the next few weeks or even months.
Final Thoughts
This Cold Storage x BRAND’S campaign is a good reminder that grocery shopping does not always have to be purely transactional. With the right promotions, it becomes an opportunity to save money, earn rewards, and invest in daily health habits at the same time.
For anyone already shopping at Cold Storage regularly, this is one of those promotions worth paying attention to. The combination of direct savings, trusted wellness products, and 10x reward points creates a strong overall value proposition.
Given the popularity of BRAND’S products, it would not be surprising if some variants sell out before the end of the campaign on 31 May 2026. Planning a trip sooner rather than later may be the smarter move.
Promotional/Event Details
Date: 7–31 May 2026
Time: During Cold Storage supermarket operating hours
Venue: All participating Cold Storage outlets in Singapore
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