Seafood promotions in Singapore tend to grab attention quickly, but every now and then, one deal genuinely stands out for its value, quality, and timing. This January 2026, DON DON DONKI Singapore is rolling out a Seafood Promotion that feels perfectly pitched for shoppers who love fresh Japanese flavours without stretching their budget. Held exclusively at DON DON DONKI Square 2 Novena, this promotion is offering selected premium seafood sets at just $8 each, and it is only available for a limited period.
For those who are familiar with DON DON DONKI, the brand hardly needs an introduction. Known for bringing authentic Japanese grocery culture into Singapore, DON DON DONKI has built a loyal following thanks to their consistently fresh ingredients, generous portions, and no-frills pricing. Their seafood section, in particular, is often one of the busiest corners of the store. This latest seafood promotion builds on that reputation and makes it even more accessible to everyday shoppers.
From 7 to 21 January 2026, seafood lovers can enjoy two specially curated sets: the Premium Sushi Set and the 3-Kind Sashimi Set. Both are priced at only $8 each, which is remarkable considering the quality typically associated with DON DON DONKI’s seafood offerings. These sets are prepared fresh daily and released in limited quantities, meaning early visits are highly encouraged.
One of the biggest reasons people should make time for this deal is the sheer value it offers. In Singapore, a decent sushi or sashimi set usually costs significantly more, especially when freshness and ingredient quality are involved. At $8 per set, DON DON DONKI is positioning this promotion as an affordable indulgence rather than a luxury treat. For office workers in Novena, this makes for a very attractive breakfast or brunch option. For families, it offers a chance to enjoy premium Japanese seafood without overspending.
The Premium Sushi Set is ideal for those who enjoy variety and balance. Sushi offers a mix of flavours and textures, from vinegared rice to fresh seafood toppings, making it satisfying without being too heavy. Meanwhile, the 3-Kind Sashimi Set is perfect for purists who prefer to enjoy seafood in its most natural form. Sashimi highlights freshness above all else, and DON DON DONKI’s sourcing standards mean customers can expect clean flavours and well-cut slices.
Another reason this promotion is worth visiting is its convenience. DON DON DONKI Square 2 is located directly above Novena MRT, making it extremely accessible for commuters. Whether someone is passing through in the morning or deliberately making a trip, the location removes much of the hassle often associated with food promotions. The promotion runs daily between 9am and 12pm, which is an excellent time window for those looking to pick up a fresh set for breakfast, an early lunch, or even to take away for later.
Timing also plays an important role in why this deal is appealing. January is often a month when people become more mindful of spending after the festive season. At the same time, many are looking for comforting, high-quality food to ease back into routine. This seafood promotion fits neatly into that mindset, offering something enjoyable without guilt or excessive cost.
Limited availability adds another layer of excitement. Each day, only a certain number of sets are prepared, which encourages shoppers to plan ahead and arrive early. While this may require a bit of effort, it also ensures that the seafood remains fresh and well-handled. For regular DON DON DONKI shoppers, this system is familiar and often appreciated, as it prioritises quality over mass production.
From a practical point of view, this promotion also suits different lifestyles. Office workers can pick up a quick meal before work. Home cooks can enjoy premium seafood without the need for preparation. Students and budget-conscious shoppers get access to something that would normally be considered a treat. Even those who simply enjoy browsing Japanese supermarkets will find this promotion a good excuse to drop by.
It is also worth noting that this promotion is exclusive to the Square 2 Novena outlet. This exclusivity makes it feel a little more special and targeted, rather than a generic nationwide sale. It gives shoppers in the area something unique to look forward to and adds to the neighbourhood appeal of the store.
For anyone who has not yet experienced DON DON DONKI’s seafood offerings, this promotion serves as an excellent introduction. The low price point reduces risk, while the quality showcases what the brand does best. For regular customers, it is simply a good deal that aligns with their existing shopping habits.
In short, this Seafood Promotion at DON DON DONKI Square 2 is not just about discounted prices. It is about making premium Japanese seafood accessible, convenient, and enjoyable for everyday life in Singapore. With fresh sets prepared daily, a central location, and an attractive price of $8, it is easy to see why this promotion is worth planning a visit around.
For more information and the original source details, shoppers can refer to DON DON DONKI’s official Facebook post here:
https://www.facebook.com/100078244366577/posts/873294108622060/?rdid=BZYbrGbGukC8o5ZN#
Promotional/Event Details
Date: 7–21 January 2026
Time: 9.00am – 12.00pm daily
Venue: DON DON DONKI Square 2 Novena, B1
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.