Singles’ Day, or 11.11, is fast becoming one of the most anticipated shopping events in Singapore, and this year, local favourite intimates brand, I’M IN, is making it even more irresistible. From 7th November 2025, 10PM SGT to 11th November 2025, 11:59PM SGT, shoppers can dive into what the brand proudly calls their Biggest Intimates Sale of the Year. For those who value comfort, style, and body inclusivity, this is not just any sale — it’s a chance to refresh your wardrobe with high-quality, everyday essentials while enjoying some truly attractive offers.
I’M IN has been a standout in the local market, championing confidence and comfort for all body types. Their collections are carefully designed to blend innovative fabrics with flattering designs, making them a go-to choice for thousands of women across Asia. This 11.11, the brand’s focus is not only on providing comfort and style but also on making the shopping experience as rewarding as possible.
One of the highlights of the sale is the Buy 1, Get 1 Free offer on their bestselling air-ee collection. The air-ee line has already won over more than 10,000 women across Asia, and for good reason. Its design is all about seamless comfort, effortless fit, and everyday wearability — the kind of lingerie that feels like it was made just for you. Whether you’re looking for something simple for daily wear or a supportive piece that stays comfortable all day, this collection ticks all the boxes.
Adding extra excitement, I’M IN is launching a brand-new addition to the air-ee collection during this sale — the air-ee Cotton Square Neck Seamless Bra (Machine Wash Edition). This innovation keeps all the comfort and seamless design of the classic air-ee but adds a practical touch for the modern wardrobe: easy machine washing without compromising shape or fabric quality. And yes, this launch is included in the Buy 1, Get 1 Free promotion, making it the perfect time to try something new while getting double the value.
On top of the BOGO offer, shoppers can also enjoy up to 30% off storewide, depending on the item tier. From loungewear to intimate sets, this discount is an excellent way to explore the breadth of I’M IN’s offerings without stretching the budget. Those who have been curious about the brand but hesitant to invest in premium pieces can finally take advantage of these substantial savings.
In addition to the discounts, I’M IN is offering exclusive limited-edition gifts with purchase. These gifts are stackable and available while stocks last, giving customers an extra incentive to shop early. There’s something undeniably satisfying about receiving a little extra treat during a shopping spree — it’s a small gesture that makes the whole experience feel special and rewarding.
Why should Singaporean shoppers consider this sale seriously? First, it’s a chance to shop a brand that truly understands the importance of comfort and fit. Many intimates brands often prioritise looks over functionality, but I’M IN has consistently proven that lingerie can be both practical and beautiful. Their dedication to body inclusivity means that their designs cater to a wide range of shapes and sizes, making it easier for anyone to find something that feels just right.
Second, the timing of the sale aligns perfectly with Singles’ Day. While this day has traditionally been associated with celebrating singlehood in style, it has also evolved into a global shopping extravaganza. Taking part in this event isn’t just about scoring deals — it’s about being part of a shared excitement, a festive shopping atmosphere where everyone is on the hunt for something special.
Third, the convenience of shopping online at iminxx.com makes it even more appealing. Shoppers can explore the full range, filter by size and collection, and complete their purchase from the comfort of home. In today’s busy world, having a seamless online shopping experience is crucial, and I’M IN’s website is designed to make that experience as smooth as possible.
Finally, the limited-edition gifts and the inclusion of the new air-ee Cotton Square Neck Seamless Bra add layers of exclusivity and excitement. These items are not only useful but also collectible in a way, as they are only available during this special event. For anyone who loves to feel ahead of the trend or to treat themselves to something unique, this is an unmissable opportunity.
To make the most of the sale, customers should plan their purchases carefully. Popular items like the air-ee collection are likely to sell out quickly, especially with the Buy 1, Get 1 Free promotion. Browsing early, adding favourites to the cart, and checking out promptly will ensure they secure the best deals before stock runs low.
Whether someone is shopping for themselves, refreshing their lingerie collection, or looking for thoughtful gifts for friends or family, this promotion has something for everyone. It’s an opportunity to enjoy premium intimates at a fraction of the price, try new styles, and even receive exclusive gifts, all while participating in one of the most exciting shopping events of the year.
In short, I’M IN’s 11.11 sale is more than just a discount — it’s an experience. It celebrates confidence, inclusivity, and the joy of finding quality pieces that fit perfectly. For anyone in Singapore looking to elevate their lingerie wardrobe, this sale is one not to miss. Shoppers can secure their favourites from the air-ee collection, discover the new machine wash edition bra, and enjoy substantial savings storewide. With gifts included while stocks last, the event becomes not just a sale, but a celebration of style, comfort, and smart shopping.
For those who have been meaning to try I’M IN, there has never been a better time. For those already familiar with the brand, it’s an opportunity to stock up on staples, explore new launches, and make the most of unbeatable offers. Singles’ Day 11.11 has never felt more exciting or rewarding, and with these deals, I’M IN ensures that every shopper leaves satisfied — whether it’s the perfect fit, the thrill of a BOGO deal, or the delight of a limited-edition gift.
Promotional/Event Details:
Date: 7-11 November 2025
Time: 10PM SGT (7 November) – 11:59PM SGT (11 November)
Venue: Online at iminxx.com
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