When it comes to premium snacks that locals and tourists alike hold close to their hearts, Bee Cheng Hiang has long been a household name in Singapore. Their bakkwa — that signature smoky-sweet sliced barbecued meat — has become a festive staple, but what many may not know is that Bee Cheng Hiang regularly rolls out short, sharp promotional events that offer superb value on their most popular products. And from 7 to 10 July 2025, they’re back with a four-day-only promotion that’s genuinely too good to miss.
For those who haven’t visited their outlets in a while, or have perhaps overlooked their online store, now is the time to pay attention. Bee Cheng Hiang is offering a flash sale on one of their best-loved snacks: the Prawn Roll King. Whether one enjoys it as a savoury afternoon treat, a CNY must-have, or just a nibble with friends and drinks, this promotion makes stocking up all the more worthwhile.
Why this promotion is worth your attention
Let’s break it down. The Prawn Roll King, known for its delightful crunch and umami depth, is usually sold at $28.80 per pack. For this limited-time offer, they’re letting it go at $22.90 per pack, a generous $5.90 saving. But it gets better: opt for two packs, and the total is only $39.90 — that’s a whopping $17.70 off the original price. These aren’t tiny savings; they’re proper discounts on a premium product that rarely goes on promotion.
What makes Bee Cheng Hiang’s snacks stand out is their insistence on quality. The Prawn Roll King is a fine example: delicately rolled, generously packed with prawn filling, and deep-fried to crisp perfection without being overly greasy. These snacks go fast — especially when deals like this are in play.
Then there’s the freebie they’re offering. With every $50 spent, shoppers receive a pack of Bakkwa Bites worth $6.50 absolutely free. Now, anyone familiar with Bee Cheng Hiang knows how moreish these bite-sized treats are — they’re like the popcorn of the bakkwa world. A little sweet, a little smoky, and completely addictive. So if one plans to buy for the family or as gifts, this sweetens the deal significantly.
Available islandwide – with some exclusions
One of the best parts of this campaign is how accessible it is. The promotion runs across all Bee Cheng Hiang outlets in Singapore, with the exception of airport locations for selected items. That means shoppers can simply pop into their nearest branch, sample a few snacks, and grab the offer on the spot.
For those who prefer the convenience of online shopping, the same promotion is available on their official online store, allowing shoppers to make their purchase from the comfort of home. The flexibility of both in-store and online availability means nobody needs to miss out.
For many, food gifts are part of their love language — and with the upcoming school holidays and mini celebrations on the horizon, there’s really no better time to stock up and gift away.
Stock up while stocks last
It’s important to note that this is a limited-time, while-stocks-last promotion. Once the Prawn Roll King sells out, that’s it — no rain checks or extensions. That’s why early birds stand the best chance of securing the offer, especially if they’re planning on buying multiple packs.
The deal is running only from 7 to 10 July 2025 — just four days — and given how strong the offer is, it’s safe to say many regulars and snack lovers will be placing their orders quickly. If one has a few names to cross off the gift list or simply wants to treat themselves to some premium snacks, this is an excellent time to do so.
Why Bee Cheng Hiang continues to be a fan favourite
Part of what keeps Bee Cheng Hiang in people’s good books is consistency. They’ve maintained the same attention to flavour and freshness over the years. The ingredients are always of top quality, and their snacks are made without the use of artificial preservatives or colouring. In a world where many brands compromise on quality in the name of pricing, Bee Cheng Hiang strikes a balance by offering real flavour, premium ingredients, and, occasionally, brilliant promotions like this one.
For those who have never tried the Prawn Roll King before, it’s a good opportunity to see what the fuss is all about. For regulars, this is simply the time to stock up and save.
Perfect for gatherings or solo snacking
Whether you’re entertaining guests, planning a casual get-together, or simply like to keep a stash of snacks on hand, these prawn rolls are versatile. Their satisfying crunch and bold flavour profile mean they pair well with drinks, especially tea or even a chilled beer. And for festive seasons or family visits, they serve well as a quick conversation starter on the snack table.
Moreover, the Bakkwa Bites, offered free with every $50 spent, are individually sized — ideal for sharing, or keeping in the office drawer for midday cravings. They also travel well, making them great if you’re planning on flying out and want to bring a piece of Singapore with you (though remember, the promotion excludes airport outlets for some items).
Final thoughts: Worth the trip, or click
What makes this deal from Bee Cheng Hiang so attractive isn’t just the pricing — it’s the combination of quality, accessibility, and added value. Few snack brands in Singapore offer this level of craftsmanship and heritage, and fewer still put out promotions that reward loyal fans in such a meaningful way.
This 7–10 July promotion is a golden opportunity to enjoy a treat that’s both nostalgic and satisfying. It’s perfect for gifting, gathering, or simply indulging. So whether one is shopping online or planning a short walk to the nearest Bee Cheng Hiang outlet, it’s worth making the trip (or click).
And remember: the offer only lasts four days, and stock won’t sit around forever. Plan early and shop smart.
For more details, check their official announcement on Facebook.
Promotional/Event Details:
Date: 7–10 July 2025
Time: While stocks last
Venue: All Bee Cheng Hiang outlets (except airport for selected items) and online
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