If you have a soft spot for adorable collectibles or simply love adding a touch of charm to your everyday essentials, 7-Eleven Singapore has just launched something special that’s sure to brighten your day. Starting from 6 June 2025, fans of Sanrio and cute accessories can get their hands on the new Balloon Trip Phone Strap Blind Box series, priced at an accessible $24.90 per box. This promotion is perfect for those who enjoy unique collectibles or are looking for a fun, affordable way to personalise their phones or bags with delightful characters floating on balloons.
What’s the Buzz About?
7-Eleven Singapore has introduced a series of phone straps featuring some of the most beloved Sanrio characters. What makes this promotion exciting is the “blind box” format — customers won’t know which character they’ll get until they open the box. Each strap shows a different Sanrio character leisurely drifting along with their own colourful balloon, ready to accompany you wherever you go. Whether you’re a long-time Sanrio fan or new to the cute culture, these phone straps are designed to add a sprinkle of joy and whimsy to your daily routine.
Why Should You Check This Out?
1. Collectible Appeal
Blind boxes have a natural appeal because of the surprise element. Part of the fun is the thrill of opening your box to see which character you’ve received. For collectors, it’s a rewarding challenge to try and get every character in the series, and 7-Eleven’s offering makes it easy and affordable to do so.
2. Affordable and Accessible
At just $24.90 each, these phone straps are budget-friendly for most shoppers. Compared to many other collectible items, this price point is very reasonable, especially considering the high-quality design typical of Sanrio products. Plus, 7-Eleven’s ubiquitous presence means you won’t have to hunt far to grab a box.
3. Adds Personality to Your Gadgets
In an era where mobile phones are an extension of one’s personality, having a cute, unique phone strap adds an extra layer of customisation. These Sanrio balloon-themed straps are not only functional but also a charming conversation starter.
4. Great for Gifts
If you’re struggling to find a fun and affordable gift for friends or family who adore cute characters, this promotion offers a great solution. The blind box format adds excitement for gift recipients, while the characters themselves have a timeless charm that appeals across ages.
5. Support a Well-Known Brand
Sanrio is a globally recognised brand, renowned for beloved characters like Hello Kitty, My Melody, and others. Owning official merchandise like these phone straps means you’re getting authentic products with quality you can trust.
How Does It Work?
The promotion is straightforward. Starting from 6 June 2025, visit any 7-Eleven outlet across Singapore and look for the Balloon Trip Phone Strap Blind Box series. Pick up a box for $24.90, then open it to discover which Sanrio character you’ve received. There’s no limit mentioned on how many boxes one can buy, so if you’re keen on collecting all the characters, you can keep going until you complete the set.
Where and When?
Given 7-Eleven’s wide network of stores, you’ll find this promotion available at numerous convenient locations. This makes it very easy for anyone to participate without needing to go out of their way.
Final Thoughts: Why Should You Go for This Promotion?
This Sanrio Balloon Trip Phone Strap promotion at 7-Eleven Singapore is more than just a sale; it’s an experience. It blends the joy of collecting with the simple pleasure of adding personality to everyday items like phones or bags. It’s affordable, widely accessible, and backed by a trusted brand, making it ideal for anyone who loves cute merchandise or is looking for a unique gift idea. Plus, the element of surprise in the blind box format adds an element of fun that’s often missing in regular promotions.
Whether you’re a serious collector or someone who just wants to add a bit of lighthearted charm to your daily routine, this promotion is definitely worth exploring. Head down to your nearest 7-Eleven and join in the fun. Who knows? You might just find a new favourite character to brighten your days.
Promotional/Event Details:
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Date: 6 June 2025 Onward
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Time: All store operating hours
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Venue: All 7-Eleven outlets across Singapore

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