For those in Singapore who love discovering quirky, delicious snacks on the go, there’s a fresh and charming reason to make a pit stop at 7-Eleven. As of 6 August 2025, 7-Eleven Singapore is rolling out a sweet and exclusive new treat that’s bound to capture the hearts (and taste buds) of locals and tourists alike – the all-new Want Want Heart-Shaped Gummies.
Yes, that’s right – those familiar with the Want Want brand, known for its nostalgic snacks and lovable character branding, can now enjoy their latest creation in gummy form. These adorable heart-shaped gummies are soft, chewy, and come with a refreshing yoghurt twist that makes them just the right mix of tangy and sweet. It’s the sort of snack that takes one by surprise – a seemingly simple idea made extra special by its unique taste and satisfying texture.
Why This New Drop is Worth a Visit
Let’s face it – Singaporeans are always on the lookout for limited-edition drops, particularly those that bring an element of exclusivity and joy. This new product launch from Want Want ticks both boxes. Available only at 7-Eleven outlets across the island, these gummies are not stocked in supermarkets or online platforms just yet. That makes them the sort of snack that rewards early adopters and loyal customers who enjoy a bit of novelty in their daily lives.
The concept of limited-edition snacks isn’t new to 7-Eleven Singapore – over the years, they’ve built a reputation for introducing one-of-a-kind imported treats and exclusive collaborations. From Japanese instant noodles to rare seasonal drinks, they’ve continuously satisfied Singapore’s ever-curious palate. And with these Want Want Heart-Shaped Gummies, they’ve done it again.
What’s more, these gummies are not only tasty but also Instagrammable. The charming heart shape, combined with the pastel-toned packaging, makes them an excellent visual addition to anyone’s snack shelf, work desk, or afternoon picnic. If you’re the type who enjoys curating a mini snack haul or creating themed goodie bags for friends or colleagues, these would be a standout inclusion.
A Taste That Brings You Back
Want Want is a name that carries nostalgia for many in Asia – from their iconic rice crackers to flavoured milk drinks, they’ve been part of childhood memories for decades. This new gummy release is a continuation of that legacy, tailored for both younger generations discovering the brand and older ones reliving fond snack-time moments.
The yoghurt flavour gives it a slightly creamy finish, offering a change from the usual overly sweet or artificial-tasting candies. It’s also a perfect mid-day pick-me-up – not too filling, not too strong, but enough to satisfy a sweet craving while on the go.
There’s also the simplicity of being able to pop into any nearby 7-Eleven and grab a pack. No elaborate online ordering, no waiting for international shipments. Just a quick walk to the nearest convenience store and a whole new treat is at your fingertips.
What Makes It a Smart Buy
Beyond the excitement of a new product launch, the practical side of this promotion makes it worth the buzz. The price point, as always with 7-Eleven Singapore’s snack launches, remains accessible. While the exact pricing may vary slightly depending on location, they are typically affordable enough to allow customers to try without second-guessing. Whether it’s for yourself, a friend, or as a small gift for someone who needs a little cheering up, the cost is a small investment in a cheerful, tasty experience.
There’s also the giftable nature of the gummies. In a culture that embraces small gestures of appreciation – from thank-you tokens to snack exchanges among colleagues – this new heart-shaped release serves that purpose perfectly. It’s cute, easy to carry, and bound to generate a smile.
Perfect for All Ages
While many exclusive snack promotions tend to target younger consumers or social media audiences, this one crosses boundaries. Children will love the playful heart shapes and mild yoghurt flavour, while adults will appreciate the soft chewiness and nostalgia of the Want Want branding. It’s a universal appeal that doesn’t require explanation – everyone enjoys discovering something fun and new, especially when it tastes this good.
Parents, in particular, might find these an excellent addition to school snack boxes or weekend treats. They’re not overly sugary or messy, making them practical as well as enjoyable. Plus, the novelty of the shape adds a little extra excitement to each bite – which goes a long way with little ones.
Snack Trends and the 7-Eleven Edge
In the current snack landscape, consumers are becoming increasingly discerning. People want more than just flavour – they look for experience, convenience, aesthetic appeal, and even collectability. This promotion aligns with all of those values.
7-Eleven Singapore has shown consistent commitment to catering to these modern demands. Their ability to curate and offer exclusive drops that are both delightful and convenient is what keeps them ahead in the retail scene. With Want Want Heart-Shaped Gummies, they’re continuing to build on that legacy of being more than just a store – they’re a gateway to fun discoveries.
They understand that a convenience store isn’t just about topping up essentials. It’s also a place where new flavours, ideas, and experiences are introduced to the public. This promotion is another testament to that ethos.
How to Get Your Hands on Them
As always, the key to securing limited-edition snacks is to act fast. Stocks for exclusive drops like this can run out quickly, especially when word spreads through social media and food blogs. Fortunately, there are hundreds of 7-Eleven outlets scattered throughout Singapore, from neighbourhood areas to MRT stations and business districts.
This means anyone can easily swing by during lunch breaks, on the way home, or while grabbing a drink in the evening. If you’re heading out with friends or planning a staycation, picking up a few packs could be a fun way to try something new together.
Keep in mind that, as with many 7-Eleven promotions, this is not a time-limited offer with an end date – but stock availability could be seasonal or limited based on popularity. So, early birds get the gummies.
Promotional/Event Details:
Date: 6 August 2025 Onward
Time: Available during 7-Eleven operating hours (typically 24/7)
Venue: Participating 7-Eleven stores islandwide across Singapore
More Info: https://www.7-eleven.com.sg
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