There’s something uniquely comforting about Singapore’s traditional breakfast. Whether it’s a hot cup of kopi, a plate of kaya toast, or a runny soft-boiled egg, it’s not just food—it’s a ritual that’s become deeply embedded in the nation’s culture. Now imagine having all that nostalgic goodness in your pocket—literally.
That’s exactly what’s brewing at selected 7-Eleven outlets across Singapore. Starting from 6 August 2025, customers can look forward to picking up Play Nation’s Kopi & Toast Plush Keyring Blind Boxes exclusively at 7-Eleven. Retailing at only $14.90 each, these blind boxes deliver a delightful surprise with every purchase—an adorable keyring version of one of Singapore’s beloved breakfast staples.
These plush keyrings are not just your regular merchandise. Designed in partnership with local creative house Play Nation, they are full of charm, crafted with high attention to detail, and embody that unmistakable Singaporean breakfast nostalgia. Whether it’s a cute kopi cup, a squishy soft-boiled egg, or a slice of buttered toast, each piece is made to remind Singaporeans of mornings at the kopitiam.
And here’s the best part—there’s a mystery plush design that hasn’t been revealed yet. That element of surprise adds a collectible thrill to the experience, making every box feel like a treasure hunt. It’s a blend of cultural appreciation, creative design, and a good ol’ dose of fun.
So, why should people head down and get their hands on this promo?
First off, limited edition collectibles don’t last long—especially when they’re designed to celebrate something so close to Singaporeans’ hearts. These keyrings are not only quirky, but they’re practical too. Hook them onto a backpack, lanyard, or even a set of keys. They make the perfect conversation starter and show a little extra national pride—just in time for SG60 celebrations.
Secondly, these plushies appeal to a broad audience. Whether someone is a fan of novelty items, a collector of blind box toys, or just looking for a memorable gift, the Kopi & Toast series ticks all the boxes. Young kids will adore the cuteness, teens will find them trendy, and adults will appreciate the nostalgic touch. It’s the kind of item that spans generations effortlessly.
Let’s also talk about accessibility. The promotion is available at selected 7-Eleven outlets, making it incredibly convenient to grab one (or more) of these cute little companions. And unlike queueing up for exclusive collectibles in malls or pop-ups, this one’s available while doing an everyday errand—grabbing a drink, a quick bite, or topping up an EZ-Link card. For those wondering if their nearest 7-Eleven has them, there’s a handy store list provided at this link: www.tinyurl.com/7Eleven-PN-SG60.
Another reason this promotion stands out is the quality that Play Nation is known for. They are no strangers to designing local-themed lifestyle merchandise that strikes a balance between whimsy and craftsmanship. Their previous collaborations have received rave reviews, and these plush keyrings live up to that reputation.
Let’s not forget the ongoing popularity of blind boxes. The trend has become a phenomenon across Asia—fuelled by the excitement of the unknown. Whether it’s figurines, miniatures, or plushies, consumers love the adrenaline rush of not knowing exactly what they’re going to get. This promotion taps into that trend, with a very local flavour. It’s not just about owning a cute plush—it’s about the experience.
If someone’s lucky enough to collect all the designs, they’ll have a full breakfast set in plush form—a brilliant way to showcase their love for Singaporean food. And that unrevealed final plush design? It’s bound to be something extra special, considering how the campaign is styled around Singapore’s 60th birthday. Speculations are already flying among collectors and fans online, making it a hot topic in local collector groups.
In terms of price, at $14.90 each, these plush keyrings are fairly affordable for licensed, quality merchandise. Compared to many designer blind box toys in the market—which can go as high as $25 to $30 per piece—this pricing strikes a good balance between collectibility and accessibility. It encourages repeat purchases and makes it easier for collectors to try for the full set.
Those who love supporting local creatives will also be happy to know this isn’t a generic global product slapped with a Singaporean logo. It’s a curated collaboration between 7-Eleven and a home-grown brand that has long celebrated Singaporean identity through play and lifestyle products.
Now, timing-wise, this promotion couldn’t have launched at a better moment. August is National Day month, and there’s a palpable sense of celebration in the air. From red-and-white flags to heartland activities and fireworks displays, the whole country is in a festive mood. The Kopi & Toast blind boxes are the perfect little souvenir to remember this SG60 milestone.
Finally, what makes this campaign extra appealing is the exclusivity. It’s not available on mainstream online marketplaces. You can’t order it through big e-commerce platforms. That makes it even more precious to collectors and fans. And since stocks are limited and will only be around while supplies last, there’s a strong case for heading down early to avoid disappointment.
In conclusion, this isn’t just another convenience store promotion. It’s a charming, heartfelt, and well-designed campaign that offers something both nostalgic and novel. It taps into Singaporean culture, encourages people to revisit their morning rituals in a playful way, and offers real value for the price. Whether someone’s grabbing one for themselves or picking up a few for friends, it’s a small but meaningful way to join in the national celebration.
If there’s a breakfast lover, a toy collector, or simply someone who enjoys unique finds in someone’s life—this promotion is one they won’t want to miss.
Promotional/Event Details:
Date: 6 August 2025 Onward
Time: Store operating hours
Venue: Selected 7-Eleven outlets across Singapore
Store List: www.tinyurl.com/7Eleven-PN-SG60
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