As Singapore celebrates its 60th birthday, many retailers across the country are rolling out exclusive National Day promotions — and Cow Play Cow Moo is certainly not holding back. Known for their vibrant arcade spaces filled with claw machines and carnival fun, Cow Play Cow Moo is joining in the festive cheer with an irresistible giveaway that arcade lovers and National Day collectors won’t want to miss.
From 6 to 9 August 2025, customers at Cow Play Cow Moo can take part in a special SG60 So Local Keychain giveaway campaign, where they’ll get the chance to redeem one exclusive blind-pack keychain for just 1 MooPoint. Yes, just one — a token reward for loyal players and a perfect way to mark Singapore’s milestone birthday in a uniquely fun and nostalgic way.
If you’re someone who enjoys claw machines, quirky keychains, or simply loves all things local and limited edition, this is a deal that’s well worth your attention. Let’s dive deeper into why this National Day promotion is worth checking out and how you can make the most of it.
So What’s the Deal?
To commemorate Singapore’s 60th birthday, Cow Play Cow Moo is giving away adorable So Local Keychains through a blind pack redemption system. There are 9 different designs in the collection, each representing a slice of local life or iconic cultural elements — think hawker centre dishes, nostalgic landmarks, or cheeky local phrases.
These designs are not available for direct purchase. Instead, they can only be redeemed through Cow Play Cow Moo’s in-house reward system using MooPoints — the loyalty points customers earn when playing games at their outlets.
Each blind pack costs only 1 MooPoint, and there is a cap of one redemption per person per day to ensure fair distribution and to give everyone a chance to get in on the fun. With only four days to collect and nine designs to chase, it’s a perfect excuse for regular arcade visits throughout the National Day long weekend.
Why Should People Go for It?
There’s something undeniably charming about Cow Play Cow Moo’s commitment to capturing Singaporean culture in playful forms. These keychains are more than just collectables — they reflect snippets of daily life, traditions, and the sense of identity shared by many Singaporeans.
It’s not every day that you find promotions that are truly so local in spirit. From the uniquely designed keychains to the light-hearted campaign mechanics, this giveaway adds a personal and emotional touch to the usual arcade experience. It’s the kind of promotion that sparks both excitement and nostalgia — whether you’re a seasoned arcade regular or someone just looking for a bit of fun over the National Day break.
For collectors, the appeal is obvious. With only nine designs available for a limited time, this is a short-lived chance to score some uniquely Singaporean keepsakes. And since they’re blind packs, there’s a thrill to every redemption — will you get a favourite on the first try, or will it take a few days to collect the full set?
Parents with children will find this a wonderful opportunity to bond over games and share in the surprise of unboxing. Teens and young adults who love local culture and quirky fashion accessories can use these keychains as bag charms, lanyard add-ons, or even giveaways to friends. Meanwhile, tourists and expats might find it a delightful way to bring a piece of Singapore home.
And the low MooPoint cost? That makes this promotion accessible, even for casual players who just want to dip their toes into the fun. Earning MooPoints isn’t a steep climb, and 1 point per day is a gentle entry point to something quite exclusive.
What Else is in Store This National Day Weekend?
Cow Play Cow Moo hints that more surprises will be unveiled during the National Day weekend. While they haven’t spilled all the beans yet, those familiar with the brand know they often introduce time-limited arcade deals, lucky draws, or bonus reward point days during festive periods.
If you’re already heading down to an arcade for the keychain redemption, it’s well worth keeping an eye out for any additional campaigns — whether it’s double point days, instant win machines, or other exclusive merchandise drops.
Their outlets are known for being lively and fun-packed, especially during the holidays. Expect to see crowds, celebrations, themed decorations, and more than a few players eyeing the same prizes as you.
Where Can You Redeem These Keychains?
All Cow Play Cow Moo outlets across Singapore are participating in this promotion. These outlets are usually located in major shopping malls and entertainment hubs, making it easy to slot in a visit while running errands or spending the day out.
Some of the most popular Cow Play Cow Moo locations include:
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Suntec City
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Plaza Singapura
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Downtown East
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313@Somerset
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Jurong Point
Because the keychain redemption is limited to one per person per day, it’s advisable to plan your visits ahead. Choose outlets that are less crowded during the day to improve your arcade experience and possibly avoid queues.
How to Earn MooPoints for the Redemption
If you’re new to Cow Play Cow Moo, MooPoints are part of their customer rewards system. When players use tokens to play selected machines, they earn points credited to their member account. These points can then be used to redeem various items from their rewards catalogue — including the current So Local Keychains.
You can sign up at any Cow Play Cow Moo outlet or check with the staff on how to link your arcade plays to a MooPoints account. It’s quick, simple, and worth doing even beyond this promotion.
Final Thoughts — Why This Deal is Worth Your Time
In a city brimming with National Day offers, Cow Play Cow Moo has done something refreshingly simple and sincere. Instead of large discounts or extravagant giveaways, they’ve chosen to celebrate SG60 by offering something small, charming, and culturally meaningful.
There’s something lovely about walking away from a fun session at the arcade with a mystery pack in hand — knowing that inside lies a little piece of Singapore. For kids and adults alike, it’s a reminder that playfulness and patriotism can indeed go hand in hand.
If you’re out and about this National Day weekend and looking for a bit of light-hearted joy, make a pit stop at your nearest Cow Play Cow Moo outlet. It’s a fun, fuss-free way to celebrate SG60 — and who knows, you might even go home with your new favourite keychain.
Promotional/Event Details:
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Date: 6–9 August 2025
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Time: During Operating Hours (Varies by Outlet)
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Venue: All Cow Play Cow Moo Outlets Across Singapore
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Redemption: 1 So Local Keychain Blind Pack per person per day, for 1 MooPoint
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Designs: 9 Collectible Variants, Limited Edition
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