Every November, Singapore’s beauty lovers eagerly await one of the most anticipated events of the year — the 11.11 sale season. And this year, Novela Singapore is back with an irresistible lineup that promises to make every beauty enthusiast’s dream come true. From 6 to 13 November 2025, shoppers can look forward to massive savings of up to 80% off on premium skincare, cosmetics, and fragrances from some of the world’s most beloved luxury brands.
If you’ve been holding off restocking your skincare or looking for that perfect scent, this is the week to do it. Novela’s 11.11 Beauty Sale is more than just a discount event — it’s an opportunity to indulge in high-end beauty essentials at prices that don’t come around often. Whether you’re a long-time fan of brands like Lancôme, Estée Lauder, or Shiseido, or you’re looking to explore new luxury names, this is the ideal time to shop.
Why This Sale Is Worth Your Attention
There’s something special about Novela’s 11.11 sale. It isn’t simply another storewide discount — it’s a beauty event designed for those who truly appreciate skincare and personal care products. Novela has built a reputation as Singapore’s destination for authentic, premium beauty products at great value, and this sale is a reflection of that.
Imagine being able to pick up your favourite Lancôme Advanced Génifique Serum at a fraction of its usual price or finally trying Estée Lauder’s iconic Double Wear Foundation without breaking the bank. With discounts reaching up to 80%, this sale gives everyone the chance to experience luxury skincare and makeup without overspending.
And the best part? These deals aren’t just limited to one or two brands. You’ll find a wide range of beauty favourites — from hydrating toners and anti-ageing serums to fragrances and body care essentials. Novela has curated an impressive selection to ensure there’s something for every beauty need and preference.
Shop In-Store or Online — The Choice Is Yours
Convenience is key, and Novela understands that. During the 11.11 sale, shoppers can enjoy the same exclusive discounts both in stores and online. This means you can visit one of Novela’s physical outlets across Singapore for an immersive shopping experience or simply browse from the comfort of your home.
Shopping in-store lets you test out fragrances and get personalised recommendations from Novela’s helpful staff, while shopping online saves time and ensures you don’t miss out on fast-selling items. No matter which option you prefer, the savings remain the same.
If you’ve ever been frustrated by limited-time deals that vanish before you even add them to your cart, you’ll appreciate that Novela’s sale runs for a full week — from 6 to 13 November 2025. That’s seven whole days to take advantage of their biggest discounts of the year.
What Makes Novela Special
For those who aren’t familiar, Novela isn’t your average beauty retailer. They specialise in authentic, luxury beauty products from around the world, often offering them at prices lower than department stores. Their collection features global favourites like Lancôme, Shiseido, SK-II, Estée Lauder, Dior, Kiehl’s, Clarins, and many more.
What sets them apart is their dedication to making premium beauty accessible to everyone. They work directly with authorised distributors to ensure authenticity and value, meaning shoppers can buy confidently knowing that every product is genuine.
Moreover, Novela’s membership programme adds an extra layer of reward. Members typically enjoy additional savings, birthday treats, and exclusive early access to promotions. If you’re not already a member, this sale period might be the perfect time to sign up and enjoy the perks.
What You Can Expect During the Sale
While the full list of discounted products will vary by outlet and availability, here’s a glimpse of what shoppers can look forward to:
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Up to 80% off on skincare, makeup, and fragrances.
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Special 11.11 bundles offering better value when you buy sets.
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Exclusive online flash deals and surprise daily offers.
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Limited edition gift sets perfect for year-end gifting.
Whether you’re treating yourself or getting a head start on Christmas shopping, these deals will help you save while stocking up on luxury items.
Why You Shouldn’t Miss This
Beauty products can often be a hefty investment, especially when you favour high-end brands. However, Novela’s 11.11 sale changes that narrative. It gives you access to top-tier skincare and makeup at wallet-friendly prices, helping you maintain your beauty routine without compromise.
This sale is also a great time to experiment. Maybe you’ve always wanted to try a new moisturiser or fragrance but hesitated because of the cost. With such deep discounts, you can explore different products and brands risk-free.
Furthermore, as the festive season approaches, this is the ideal opportunity to buy gifts for loved ones. From elegant perfumes to luxury skincare sets, you’ll find plenty of options to delight friends and family — and still have enough left to treat yourself.
Tips to Make the Most of the Sale
To fully enjoy Novela’s 11.11 Beauty Sale, here are a few useful shopping tips:
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Plan ahead. Make a list of your must-have items before the sale starts.
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Shop early. Popular products tend to sell out quickly, especially bestsellers like Estée Lauder serums or Shiseido sunscreens.
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Compare prices. Even with discounts, check if bundle sets or member offers provide better value.
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Join Novela’s membership programme. Members often enjoy additional perks, and it’s free to join.
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Keep an eye on online flash deals. Some of the biggest markdowns may appear as limited-time online exclusives.
A Beauty Event Not to Be Missed
Ultimately, Novela’s 11.11 sale is one of those rare events where luxury meets affordability. It’s a celebration of self-care and beauty, giving shoppers a reason to indulge without guilt. Whether you prefer a minimalist skincare routine or a full collection of makeup essentials, this sale offers an opportunity to enhance your daily ritual while saving significantly.
So, mark your calendar from 6 to 13 November 2025 and get ready to shop at Novela stores or online. Deals like these don’t last long, and once the sale ends, so do the discounts. Make the most of this beauty bonanza and treat yourself to the luxury you deserve.
For more details and updates, visit Novela Singapore’s official Facebook page.
Promotional/Event Details:
Date: 6–13 November 2025
Time: All day, during store operating hours
Venue: In stores and online at Novela Singapore
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