Beauty lovers in Singapore, November is bringing another exciting opportunity to enjoy premium beauty products without paying their usual high prices! If there are luxury skincare products, perfumes or makeup items that have been sitting on your shopping wishlist, this could be the perfect time to finally get them at more affordable prices.

NOVELA Singapore is celebrating the 11.11 shopping season with its special Beauty Sale from 6 to 11 November 2026, offering up to 80% off selected beauty products. The six-day promotion features a fantastic selection of international beauty brands, including SK-II, La Mer, Burberry, Lancôme, Estée Lauder, Dior, Jo Malone London and many more.

Even better, shoppers can enjoy these promotions across all eight NOVELA stores in Singapore and through its online shopping platform. There will also be daily 11AM Early Bird Specials for customers who prefer shopping in person, alongside additional bounceback cash vouchers for eligible NOVELA Gold Members.

For anyone who enjoys luxury beauty products but prefers waiting for attractive discounts, this is certainly a promotion worth exploring. Here is a closer look at the deals and shopping opportunities available during the campaign.

Enjoy Up To 80% Off Selected Beauty Products

Luxury skincare and fragrances can sometimes take up a considerable portion of a shopping budget. However, seasonal promotions such as NOVELA’s 11.11 Beauty Sale make it easier for shoppers to enjoy premium products at considerably lower prices.

During the six-day campaign, customers can enjoy up to 80% off selected beauty, skincare, fragrance, makeup and personal care products.

There is plenty to explore, whether shoppers are looking for their favourite facial skincare products, a new signature fragrance or everyday beauty essentials. The promotion covers several popular international brands, making it an interesting shopping opportunity for both regular beauty enthusiasts and those who simply want to try something different.

Besides luxury skincare and perfumes, shoppers can also look forward to selected K-beauty products, haircare, body care, beauty masks, sun care and supplements.

One useful tip is to prepare a shopping list before visiting. With so many brands and product categories available, it is easy to get distracted by attractive prices. Having a few preferred products in mind can help shoppers focus on the items they genuinely need.

Do remember that the advertised discount of up to 80% applies to selected products rather than the entire product range. Participating items, prices and availability may also differ between physical stores and online.

SK-II, La Mer & Burberry Deals Worth Checking Out

Among the highlights of the promotion are several attractive offers from well-known luxury beauty brands. For shoppers who have been waiting for a better opportunity to purchase premium skincare or fragrances, these are some of the deals worth looking at.

Here are three featured products:

1. Burberry Brit Sheer Eau de Toilette (50ml)

• Promotional Price: $29
• Usual Price: $118
• Savings: $89

Fragrance lovers may want to pay particular attention to this offer. At just $29 instead of $118, Burberry Brit Sheer is one of the most eye-catching bargains in the campaign. It is an attractive option for anyone who enjoys collecting perfumes or wants to purchase a fragrance as a gift without spending too much.

2. La Mer The Treatment Lotion (150ml)

• Promotional Price: $99
• Usual Price: $300
• Savings: $201

La Mer is another luxury skincare name that attracts plenty of attention. Its Treatment Lotion is featured at $99, compared with its usual price of $300. That represents a substantial saving of $201, making this one of the more interesting skincare offers to consider.

3. SK-II Facial Treatment Essence (230ml)

• Promotional Price: $158
• Usual Price: $328
• Savings: $170

For SK-II fans, the Facial Treatment Essence is another featured bargain. The 230ml bottle is available at $158 instead of $328, giving shoppers a saving of $170.

These three offers provide a good reason to explore the promotion, especially for customers who already use these products and are looking to replenish their supplies.

More International Beauty Brands To Explore

The exciting part about NOVELA’s 11.11 Beauty Sale is that shoppers are not limited to just three brands.

There are plenty of other familiar names participating in the campaign, including Estée Lauder, Givenchy, Lancôme, Helena Rubinstein, Dior, Chanel, Chloé, Giorgio Armani, Hermès, Charlotte Tilbury and Clinique.

Whether shoppers prefer premium facial skincare, colourful makeup, sophisticated fragrances or beauty products for everyday use, there should be plenty of options to browse.

It is also a good opportunity to compare prices and discover products from brands that shoppers may not normally purchase at their regular retail prices.

Those planning their Christmas shopping can also take advantage of the sale to look for suitable presents for friends and family. Perfumes, skincare sets and beauty essentials are popular gift ideas, and purchasing them during a promotional period may help stretch the festive shopping budget further.

However, shoppers should always check the product size, packaging, expiry information where applicable and promotional conditions before making payment.

Daily 11AM Early Bird Specials From 6 To 11 November

Here is another reason to make a trip down to NOVELA during the promotional period.

From 6 to 11 November 2026, the retailer will introduce daily 11AM Early Bird Specials, featuring one selected product each day at an exclusive promotional price.

These special offers are available at physical NOVELA stores only. Customers shopping through the online platform will not be able to enjoy the daily Early Bird promotions.

There is also an important condition to remember: the daily specials are available on a first-come, first-served basis and quantities are limited.

This means shoppers who have their eyes on a particular daily offer should consider arriving earlier rather than waiting until later in the day.

A practical approach would be to check NOVELA’s latest promotional announcements before heading out. This allows shoppers to find out which product is featured and decide whether it is worth making a special shopping trip.

For bargain hunters, these daily offers could provide another opportunity to enjoy additional savings beyond the general 11.11 discounts.

NOVELA Gold Members Can Enjoy Up To $50 In Bounceback Cash Vouchers

Besides discounted beauty products, NOVELA Gold Members can also look forward to additional shopping rewards during the six-day campaign.

Eligible Gold Members who meet the qualifying spending requirements can receive bounceback cash vouchers according to the following tiers:

• Spend $350 – Receive a $10 Cash Voucher
• Spend $600 – Receive a $20 Cash Voucher
• Spend $900 – Receive a $30 Cash Voucher
• Spend $1,200 – Receive a $50 Cash Voucher

The highest reward is a $50 bounceback cash voucher when qualifying purchases reach $1,200.

This is particularly useful for existing Gold Members who are already planning to purchase several beauty products during the sale. Instead of making separate purchases without a plan, they can compare their shopping list against the qualifying spending tiers to understand which reward they may be eligible to receive.

Nevertheless, there is no need to spend unnecessarily just to reach a higher voucher tier. The best way to enjoy a shopping promotion is to purchase products that are genuinely useful and fit within the budget.

Customers should also check NOVELA’s official campaign terms for voucher issuance, redemption periods, minimum spending requirements and other applicable conditions.

Shop At All Eight NOVELA Stores Or Online

Another convenient feature of this promotion is its availability across Singapore.

Customers can visit any of the eight NOVELA stores to browse the participating products, compare available offers and enjoy the in-store shopping experience.

For those who prefer shopping from home, the promotion is also available through NOVELA’s online shopping platform.

Online shoppers can check out the available deals here:

Official NOVELA Singapore Website: https://bit.ly/47OTch9

Customers who prefer visiting a physical outlet can refer to the official store directory to find a convenient location:

NOVELA Store Locations: https://www.novela.com.sg/stores

Do remember that the daily 11AM Early Bird Specials are exclusively available in physical stores. Product selection, promotional prices and stock availability may vary between outlets and online.

Why Should You Visit NOVELA’s 11.11 Beauty Sale?

There are several reasons why this promotion deserves a place on the November shopping calendar.

First, the opportunity to enjoy savings of up to 80% on selected products makes it attractive for anyone who regularly purchases premium skincare, makeup and fragrances. Deals such as Burberry Brit Sheer at $29, La Mer The Treatment Lotion at $99 and SK-II Facial Treatment Essence at $158 are particularly worth comparing against their usual prices.

Second, the wide selection of participating brands means shoppers can browse different categories in one shopping trip rather than visiting several retailers individually.

Third, the daily 11AM Early Bird Specials offer another reason to visit the physical stores, especially for shoppers who enjoy hunting for limited-quantity bargains.

Finally, eligible NOVELA Gold Members can enjoy additional bounceback cash vouchers, providing another potential benefit when making qualifying purchases.

Overall, NOVELA Singapore’s 11.11 Beauty Sale is worth checking out if there are beauty essentials that shoppers have been planning to purchase. With six days of discounts, multiple luxury brands, daily in-store specials and member rewards, there are several ways to make the most of the shopping season.

The best advice is to prepare a shopping list, compare the promotional prices, check the participating products and visit early if there is a particular Early Bird deal worth getting.

Since promotional stocks are limited and the campaign only runs from 6 to 11 November 2026, shoppers should avoid leaving their favourite deals until the final day.

For the latest product selection, online offers and full promotional conditions, visit NOVELA Singapore’s official website before shopping.

Promotional/Event Details

Event: NOVELA Singapore 11.11 Beauty Sale 2026

Date: 6–11 November 2026

Time: Daily 11AM Early Bird Specials; general store and online shopping hours are subject to individual operating hours.

Venue: All 8 NOVELA Stores Across Singapore

Online Shopping: https://bit.ly/47OTch9

Store Directory: https://www.novela.com.sg/stores

Promotion Highlights:

• Up to 80% off selected beauty products.
• Burberry Brit Sheer (50ml): $29 (U.P. $118).
• La Mer The Treatment Lotion (150ml): $99 (U.P. $300).
• SK-II Facial Treatment Essence (230ml): $158 (U.P. $328).
• Daily 11AM Early Bird Specials at physical stores only.
• Eligible Gold Members can receive up to $50 in bounceback cash vouchers.

Terms & Conditions: All promotions are subject to NOVELA’s terms and conditions. Selected products only and while stocks last. Prices and availability may vary between stores and online.