Sanrio fans in Singapore have another reason to make a quick stop at Cheers. A new range of Sanrio Fruity Gummies has arrived, combining sweet fruity treats with something that could be even more tempting for collectors: exclusive Sanrio collectible cards and magnets.

If Hello Kitty, Kuromi, My Melody, Cinnamoroll and the rest of the Sanrio gang already have a place in your heart, this is the sort of small treat that can turn into a fun collecting mission. Instead of simply picking up a packet of sweets, shoppers can discover a collectible with every qualifying purchase, making each visit to Cheers a little more interesting.

The promotion is available from 5 September 2026 onwards at participating Cheers outlets, although the brand has not stated a fixed end date at the time of writing. As with many collectible promotions, availability can vary between stores, so fans who have particular characters or designs in mind may want to start looking sooner rather than later.

A Sweet Treat with Something Extra

The appeal of the Sanrio Fruity Gummies promotion is quite straightforward. The products are designed around some of Sanrio’s most recognisable characters, while each qualifying tin or packet comes with a collectible item.

That means shoppers get to enjoy the gummies while also having the opportunity to build a collection. For casual Sanrio fans, one or two purchases could be a nice little treat. For serious collectors, however, the attraction is in trying to discover different designs and eventually complete a series.

There are several product ranges to look out for, so it is worth knowing the differences before heading to a Cheers outlet.

Sanrio Fruity Heart Gummy Candy – Autumn Pear

One of the products available is the Sanrio Fruity Heart Gummy Candy in Autumn Pear. These fruity gummies come in attractive rectangular tins, which are arguably worth keeping even after the sweets have been enjoyed.

Each tin includes one collectible card, with a total of 20 different cards available in the series.

For collectors, that gives this range a clear goal. Rather than buying the same type of sweet repeatedly without any reason, every tin offers the possibility of adding another card to the collection.

The rectangular tins could also make useful little storage containers once the gummies are finished. Sanrio fans who enjoy keeping character-themed items may therefore find that the packaging itself becomes part of the fun.

Sanrio Fruit Gummy Candy

Another option is the Sanrio Fruit Gummy Candy, which comes in round tins featuring the Sanrio theme.

Each tin contains one collectible card, and this particular series has 22 cards to collect.

With more than 20 designs in the series, completing the full collection could take some patience. That is also part of the appeal for collectors, particularly those who enjoy hunting for different designs rather than simply purchasing a complete set in one go.

The round tins also give the products a different look from the heart gummy range, so fans may want to pick up both types if they are interested in collecting the cards as well as keeping the themed packaging.

Hello Kitty and Kuromi Fruit Gummies Come with Magnets

For those who prefer magnets over cards, there is another part of the collection worth checking out.

The Hello Kitty and Kuromi Fruit Gummies are sold in convenient packets, with one magnet included in each packet. There are 22 exclusive magnets to collect in this range.

This could be particularly appealing to fans who like displaying their collections rather than keeping everything tucked away. A Sanrio magnet can easily find a home on a suitable magnetic surface, turning an ordinary space into a little character display.

Of course, getting all 22 designs may require multiple purchases, and there is no guarantee that every purchase will contain a different design. That uncertainty is part of what makes collectible promotions entertaining, but shoppers should keep their spending sensible if they are aiming for a complete set.

How Does the Cheers Sanrio Promotion Work?

There is no complicated redemption process involved.

Shoppers simply need to purchase the designated Sanrio Fruity Gummy tins or packets at participating Cheers outlets. The relevant collectible card or magnet comes with the qualifying product.

It is therefore more of a collectible product promotion than a traditional discount campaign. There is no need to collect points, enter a lucky draw or register online just to receive the collectible.

That makes this promotion quite easy to enjoy. If someone is already stopping by Cheers for a snack or drink, picking up one of the Sanrio gummy products could be a simple way to join the collection.

Why Should Sanrio Fans Check This Out?

The biggest reason to take a look is the variety.

There are multiple collections available, featuring familiar Sanrio characters and different types of collectibles. Fans can choose between gummy tins that come with cards and gummy packets that include magnets.

It is also the kind of promotion that can appeal to different age groups. Younger Sanrio fans may enjoy discovering the colourful characters, while older collectors may appreciate the opportunity to build a complete set or keep the tins as themed memorabilia.

Another advantage is convenience. Cheers outlets are located across Singapore, making it relatively easy for shoppers to check whether their nearest participating store has the products available.

There is also an element of surprise involved. Every tin or packet gives collectors another chance to discover a design they have not picked up before. For anyone who enjoys collecting character merchandise, that little bit of anticipation can make an otherwise ordinary snack purchase much more enjoyable.

A Good Little Treat for Sanrio Collectors

Not every promotion needs to involve a huge discount to be worth checking out. Sometimes the attraction is finding something fun, limited or collectible while doing an everyday shopping trip.

That is where this Cheers promotion stands out. The Sanrio Fruity Gummies combine a snack with collectible merchandise, giving fans something extra to look forward to after making a purchase.

The range also includes some of Sanrio’s most popular characters, including Hello Kitty, Kuromi, My Melody, Cinnamoroll, Pompompurin and Hangyodon, among others. With cards and magnets spread across several collections, there is plenty for collectors to hunt down.

For anyone hoping to complete a set, starting early could also be worthwhile. The promotion is available from 5 September 2026 onwards, but product availability can differ from one Cheers outlet to another. There is no stated promotion end date at the time of publishing, so fans should not assume that every design will remain available indefinitely.

Check Your Nearest Cheers Before You Go

One thing to remember is that availability varies by store. A nearby Cheers outlet may carry some of the Sanrio gummy products while another outlet may have different stock.

For collectors searching for specific characters or designs, it may therefore take a little patience to find everything. It is also sensible to check the products carefully before purchasing, particularly if the main reason for buying is the collectible rather than the gummies themselves.

Ultimately, this is a fun promotion for Sanrio fans who enjoy turning everyday purchases into little collecting opportunities. Whether the goal is to collect a few favourite characters, decorate a fridge with the magnets or work towards completing all the cards, the Cheers Sanrio Fruity Gummies offer plenty of reasons to have a look.

So, the next time a snack stop at Cheers comes up, keep an eye out for the Sanrio Fruity Gummies. A simple tin or packet could come with the next card or magnet needed to grow that collection.

Promotional/Event Details

Date: 5 September 2026 onwards
Time: During participating Cheers outlet operating hours
Venue: Participating Cheers outlets across Singapore
Promotion: Sanrio Fruity Gummies with collectible cards and magnets
Sanrio Fruity Heart Gummy Candy: Rectangular tin with 1 collectible card; 20 cards to collect
Sanrio Fruit Gummy Candy: Round tin with 1 collectible card; 22 cards to collect
Hello Kitty and Kuromi Fruit Gummies: Packet with 1 collectible magnet; 22 magnets to collect
How to Enjoy: Purchase the designated Sanrio gummy products at participating Cheers outlets
Availability: Product availability varies by store
Promotion End Date: Not specified at the time of publishing