Starting the year with a fresh boost has never been easier or more enjoyable, especially for those who take their coffee seriously. ZUS Coffee is stepping up the caffeine game with the launch of their all-new CEO Series, designed specifically for anyone who needs more than the usual cup of joe to power through the day. This isn’t just a stronger latte—it’s a full-flavoured, aromatic coffee experience that promises “XXXL strength in an S size,” delivering intense flavour without demanding extra effort from your daily routine.
For Singaporeans, where mornings can be hectic and afternoons long, the CEO Series comes as the perfect answer to staying alert, refreshed, and focused. Whether you are a milk-based coffee lover or prefer the purity of a black brew, ZUS Coffee has carefully crafted options that suit both preferences.
The CEO Series Lineup
The beauty of the CEO Series is that it caters to every type of coffee drinker while maintaining a bold, full-bodied taste profile. Let’s take a closer look at the options available:
CEO Latté
The CEO Latté is already making waves as one of ZUS Coffee’s most popular creations. For those who enjoy a smooth, milk-based coffee without compromising on strength, this drink hits the sweet spot. Its rich coffee aroma is complemented by a creamy texture, creating a perfectly balanced cup that energises and delights simultaneously. With a Nutri-Grade of C, the drink contains 0% added sugar, making it a healthier choice than traditional lattes, though the natural milk fats are reflected in its rating.
CEO Americano
For purists who prefer a no-nonsense approach to coffee, the CEO Americano is the ideal pick. This drink highlights the intensity and depth of the coffee beans, offering a sharp, aromatic kick that leaves a lasting impression. The Nutri-Grade A ensures it’s as healthy as it is bold, containing no sugar and minimal calories, making it the perfect guilt-free caffeine fix.
Refreshing Iced Options
Recognising Singapore’s tropical climate, ZUS Coffee has also introduced an Iced version of the CEO Series. This addition ensures coffee lovers don’t have to compromise between heat and flavour. Now, even on sweltering afternoons, they can enjoy a strong, aromatic coffee in a refreshing, chilled format. The iced options retain the same intense flavour profile, meaning the “stronger and bolder” promise of the CEO Series remains intact.
Healthier Coffee Choices
One of the standout features of the CEO Series is its focus on health-conscious choices. Both beverages are sugar-free, catering to those who are mindful of sugar intake without sacrificing taste. The CEO Latté, with its natural milk fats, is a more indulgent option, while the CEO Americano offers a cleaner, lighter experience with the same bold intensity. It’s a rare combination of taste, strength, and health-conscious design, allowing coffee lovers to feel good about every sip.
Why You Should Visit ZUS Coffee for the CEO Series
If there’s one thing Singaporeans know, it’s that a good cup of coffee can make all the difference. Whether it’s getting through a long day at the office, preparing for an important meeting, or just wanting to treat themselves to a moment of indulgence, the CEO Series offers a tailored caffeine boost. The tagline “XXXL strength in an S size” isn’t just marketing—it’s a promise to coffee enthusiasts who need an energising lift without downing multiple cups.
The launch of the CEO Series is also significant because it shows how ZUS Coffee listens to its customers. Many coffee lovers crave a stronger taste but don’t always want to add sugar or extra shots. By creating a series that combines bold flavours with health-conscious options, they are catering to both the taste and wellness priorities of today’s coffee drinkers.
The Perfect Coffee for Every Occasion
The flexibility of the CEO Series is another reason to check it out. Whether one prefers to enjoy coffee on the go, during a work break, or with friends at the café, ZUS Coffee has ensured the experience is consistently enjoyable. The introduction of iced versions means it’s easy to find a refreshing pick-me-up even in Singapore’s humid weather. The bold coffee aroma and smooth textures make every sip satisfying, whether it’s hot or cold.
A Treat Without Guilt
Many people compromise on coffee strength or taste to avoid excess sugar and calories. ZUS Coffee’s CEO Series eliminates that compromise. Both the CEO Latté and Americano are 0% sugar, making them suitable for those following low-sugar diets or simply trying to make healthier choices. The Nutri-Grade ratings make it clear which option is lighter (Americano) and which has a creamy indulgence (Latté), allowing customers to make informed choices without sacrificing enjoyment.
Availability and Stock Information
The CEO Series will be available at selected ZUS Coffee outlets starting 5 January 2026. However, stock is limited, and the drinks are available on a first-come, first-served basis. Those keen on experiencing this caffeine upgrade are encouraged to visit early to ensure they don’t miss out on what promises to be one of the most talked-about coffee launches of the year.
Terms and Conditions
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Availability: Only at selected outlets.
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Stock: While stocks last.
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Visuals: Images shown are for illustration purposes only.
Final Thoughts
The CEO Series is not just a coffee launch—it’s a statement. ZUS Coffee is catering to those who need more than a standard latte or Americano, offering a bold, aromatic coffee that energises and satisfies. With its health-conscious options, versatile iced drinks, and emphasis on flavour strength, it’s a compelling reason for coffee lovers to head to their nearest ZUS Coffee outlet.
Whether one is a regular ZUS Coffee customer or simply someone looking for a serious caffeine boost, the CEO Series is worth exploring. It’s perfect for anyone who wants to start the year with a strong, refreshing, and guilt-free coffee experience. So, for anyone in Singapore looking to upgrade their daily coffee ritual, make sure to head down from 5 January 2026 onwards and discover why the CEO Series is already generating buzz.
Promotional/Event Details:
Date: 5 January 2026 Onward
Time: Regular outlet operating hours
Venue: Selected ZUS Coffee Outlets
More Information: https://www.zuscoffee.com.sg
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