Singaporeans who love refreshing drinks and a little bit of fun will want to pay attention to Mixue’s latest promotion. Known for their delightful ice creams and tea beverages, Mixue has just unveiled their vibrant Cherry Series, and to make the launch even more exciting, they are giving fans the chance to win exclusive Snow King merchandise. This is a promotion that not only promises a sweet treat but also a playful way to snag a limited-edition collectible.
The Cherry Series itself is an exciting addition to Mixue’s menu. With tropical weather dominating much of Singapore, a fruity, chilled beverage is always a welcome treat. The series offers a range of cherry-infused drinks that combine the natural tartness of cherry with a refreshing sweetness, perfect for those looking to cool down while indulging their taste buds. Whether you’re a fan of tea, slushes, or fruit-based drinks, this series is designed to delight every palate.
But what really makes this promotion stand out is the chance to win a Snow King Spring Hand Towel. This isn’t just any hand towel—it’s a limited-edition item featuring Mixue’s beloved mascot, Snow King. It is cute, practical, and collectible. For fans of Mixue or those who love quirky merchandise, this is a fantastic opportunity to own something unique without spending extra beyond enjoying your favourite drink. The item isn’t usually sold directly, so winning one adds a sense of exclusivity and fun to the experience.
Participating in this promotion is straightforward and designed to be a fun activity for fans. To enter, simply follow these three steps:
Step 1: Purchase from the Cherry Series
First, visit any Mixue outlet in Singapore and select any item from the Cherry Series. Every purchase from this collection qualifies for the contest, making it easy for anyone to participate while enjoying a refreshing drink.
Step 2: Capture Your Experience
Next, get creative. Take a photo or a short video of your Cherry Series drink. Share your content on one of Mixue’s supported social media platforms, including Instagram, Facebook, or XiaoHongShu. This step adds a personal touch and lets participants share their enjoyment of the new series with their followers.
Step 3: Tag the Official Account
Finally, ensure your entry is officially counted by tagging Mixue’s official Singapore account, @mixuesg, in your post. This simple action confirms your participation in the contest and connects you to the brand’s wider fan community.
Once entries are submitted, the lucky winners will be selected at random. Winners will be contacted directly via the social media platform they used to post their content. It’s a game of chance, which means every participant has an equal opportunity to walk away with this exclusive Snow King collectible.
So why should people head down to Mixue now? For starters, the Cherry Series is a perfect fit for Singapore’s climate. With a burst of fruity flavour in every sip, it’s more than just a drink—it’s a refreshing experience. Beyond the taste, there’s an added incentive of the giveaway. By simply enjoying a Cherry Series beverage and sharing a post, participants could win a piece of exclusive merchandise that showcases their love for the brand. This promotion encourages fans to engage with Mixue in a fun and interactive way, creating memories while enjoying something delicious.
Another reason to take part is the limited nature of the Snow King Spring Hand Towel. Merchandise like this isn’t always available for purchase, so winning one makes it a unique prize. It’s practical enough to be used in daily life but playful enough to be a collector’s item, striking the perfect balance for fans of all ages. Whether as a small personal treat or a gift for a friend, this hand towel adds a touch of fun to everyday routines.
Moreover, this promotion doesn’t require any complicated steps or heavy purchases. A single Cherry Series drink qualifies for entry, which makes it accessible for everyone. It’s a low-effort, high-reward activity that combines enjoyment of a beverage with the thrill of potentially winning exclusive merchandise. This approach allows participants to have fun, share their experience on social media, and connect with the Mixue brand—all in one simple process.
For those who love to document their experiences, the social media aspect adds an extra layer of engagement. Sharing a photo or video of the Cherry Series drink isn’t just about entering a contest; it’s about celebrating a small, enjoyable moment in daily life. Friends and followers can see your post, join in the excitement, and perhaps even be inspired to visit Mixue themselves. In this way, the promotion becomes more than just a contest—it becomes a community experience.
Lastly, the timing couldn’t be better. Starting 5 January 2026 onwards, this promotion allows fans to enjoy the Cherry Series during the warmer months, when a chilled beverage is most satisfying. Whether it’s a quick stop during lunch, a treat after work, or a weekend indulgence, the Cherry Series offers a sweet and refreshing option that’s both convenient and delicious.
In short, this Mixue promotion combines everything Singaporeans love: tasty beverages, a chance to win exclusive collectibles, and an easy, enjoyable way to engage with a brand. The Cherry Series promises delightful flavours, and the Snow King Spring Hand Towel adds a layer of fun and exclusivity. For anyone who enjoys new drinks, cute collectibles, or just a good deal, this promotion is well worth checking out.
So, head to your nearest Mixue outlet, pick your favourite Cherry Series drink, snap a photo or video, tag @mixuesg, and enter the contest. It’s simple, enjoyable, and who knows—you might just go home with a limited-edition Snow King Spring Hand Towel to brighten up your daily routine. Don’t miss out on this refreshing and rewarding promotion!
Promotional/Event Details:
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Date: 5 January 2026 Onward
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Time: During Mixue Outlet Operating Hours
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Venue: All Mixue Singapore Outlets
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