The start of a new year often comes with fresh resolutions, busy schedules, and plenty of reasons to gather with family, friends, and colleagues. January may feel quieter after the festive rush, but it is also the perfect time to enjoy small, comforting pleasures that make everyday moments a little more special. For cake lovers in Singapore, PrimaDéli Singapore is making January 2026 far sweeter with a New Year cake promotion that offers genuine value without compromising on quality.
PrimaDéli has long been a familiar name to many households across the island. Known for their freshly baked breads, pastries, and celebration cakes, they are often the first stop for birthdays, office gatherings, and last-minute dessert needs. This January, they are giving customers a very good reason to walk into their outlets more than once, thanks to a month-long promotion that highlights selected whole cakes at a generous 25% discount.
Under this New Year Cake Special, selected large whole cakes are priced at just $38.10 each, reduced from the usual $50.80. For anyone who has bought cakes in Singapore recently, it is easy to recognise that prices at this level are not common, especially for full-sized cakes suitable for sharing. The promotion runs throughout January and spills into the start of February, but with a twist that makes it even more appealing.
Instead of offering the same flavour for the entire duration, PrimaDéli rotates a different cake flavour each week. This weekly rotation not only keeps the promotion fresh and exciting, but also encourages cake lovers to return multiple times to try different options. It turns an ordinary month into a mini cake journey, with something new to look forward to every week.
From 5 to 11 January 2026, the spotlight is on the Fruit Flan. This is a popular choice for those who enjoy lighter desserts with a refreshing finish. Topped with colourful fruits and paired with soft sponge and cream, the Fruit Flan is ideal for family gatherings where different age groups are present. It is also a good option for those who prefer a less rich dessert but still want something celebratory.
The following week, from 12 to 18 January 2026, chocolate lovers get their turn with Chocolate Cravings. This flavour caters to those who believe that chocolate is always the answer. Rich, indulgent, and satisfying, it works well for office celebrations, birthdays, or simply as a treat to get through a busy workweek. At $38.10 for a large cake, it is an attractive option compared to many café and boutique cake prices around Singapore.
From 19 to 25 January 2026, the promotion moves towards a more delicate and fragrant option with Peach and Longan Delight. This flavour is especially popular among those who enjoy Asian-inspired desserts. The combination of peach and longan offers a gentle sweetness that feels light yet flavourful, making it suitable for tea-time gatherings or family dinners where a heavy dessert may not be preferred.
The final flavour in the line-up runs from 26 January to 1 February 2026, featuring the Chocolate Fudge cake. This one is for those who enjoy deep, intense chocolate flavours with a richer mouthfeel. It is a strong choice for celebrations that call for something indulgent, and it also works well as a shared dessert for chocolate enthusiasts who appreciate a more decadent slice.
One of the main reasons this promotion stands out is its simplicity and honesty. There are no complicated mechanics, loyalty points, or minimum spend requirements. Customers simply head down to any PrimaDéli outlet, choose the featured cake of the week, and enjoy the 25% discount. The promotion applies to in-store purchases only, which encourages customers to visit the bakery, see what is freshly available, and make a spontaneous choice based on the week’s flavour.
It is worth noting that pre-orders and online orders are not applicable for this promotion. Cakes are available while stocks last, and only in large size. This means planning ahead is helpful, especially if the cake is intended for a specific date or gathering. Heading down earlier in the day improves the chances of securing the preferred flavour before it sells out.
From a value perspective, this deal makes a lot of sense. A full-sized cake at $38.10 is suitable for small celebrations, family dinners, or even as a thoughtful gift when visiting relatives or friends. January is also a month filled with post-holiday catch-ups, birthdays, and casual meet-ups, making it an ideal time to have a reliable cake option that does not stretch the budget.
Beyond price, there is also the comfort of familiarity. PrimaDéli cakes are well-known for their consistent quality, making them a safe choice when serving guests with different preferences. The rotating flavours also mean there is something for both fruit cake fans and chocolate lovers, reducing the risk of disappointment.
For those who enjoy planning small joys into their routine, this weekly cake promotion adds a pleasant rhythm to January. It creates an excuse to step out, visit a nearby outlet, and enjoy a simple pleasure that feels a little special. Instead of seeing January as a slow or uneventful month, this promotion gives people something tangible to look forward to each week.
Overall, PrimaDéli’s New Year Cake Special is a promotion that feels thoughtfully designed for everyday enjoyment. It is accessible, fairly priced, and easy to understand, making it suitable for families, working professionals, and anyone who enjoys a good slice of cake without paying premium prices. With limited stocks and rotating flavours, it also adds a sense of urgency that makes each visit feel worthwhile.
For those looking to start 2026 on a sweeter note, this is one promotion that is worth planning around.
Promotional/Event Details:
Date: 5 January – 1 February 2026
Time: During PrimaDéli outlets’ operating hours
Venue: All PrimaDéli Singapore outlets (In-store purchase only)
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