When a beloved brand reaches a meaningful milestone, it often gives them the perfect opportunity to celebrate in a way that feels both nostalgic and rewarding for loyal customers. This December, Hattendo Singapore is taking that sentiment to heart as they mark their 10th anniversary with a special month-long promotion at their Outram Park outlet. If you enjoy soft cream buns, Japanese-style comfort treats, or simply love the idea of getting great food at great value, this is one promotion that deserves your attention.
Over the past decade, Hattendo has gained a strong reputation in Singapore for their signature soft cream buns, known for being exceptionally fluffy and filled with delicate, smooth custard or cream. These buns have a quiet charm to them – simple, neat, and comforting, yet incredibly satisfying. Many Singaporeans treat them as a go-to indulgence, whether for breakfast, a teatime snack, or an easy dessert after a meal. The brand has always maintained a sense of authenticity and consistency, and that loyalty to quality has earned them a steady stream of regulars.
To mark their decade in Singapore, Hattendo is offering a “back-to-basics” moment by bringing back the original 2014 pricing for their Classic Cream Bun. From 5 December 2025 onward, customers can purchase their Classic Cream Bun at just $2.80, the same price as ten years ago. For many, this evokes a sense of nostalgia – a return to simpler times when the brand first made its mark in Singapore. For others who may not have tried Hattendo’s products before, this creates a perfect reason to finally give them a go.
The timing of this promotion could not be better. December is typically a month of indulgence, gatherings, and gifting, so having a well-priced treat that appeals to both adults and children makes it even more enjoyable. Whether you want to pick up a few buns to share at the office, grab one while you are on the move, or buy a box as a thoughtful little gesture for friends and family, this promotion gives you that extra push to revisit or discover Hattendo’s offerings.
The Outram Park outlet is the main location participating in this special anniversary pricing, and the team has mentioned that certain transitional changes may affect in-store sales temporarily. Despite that, they are using this anniversary month to show appreciation to everyone who has supported them. Their goal is clear: to make their products accessible to as many people as possible during this celebratory period.
Beyond the Classic Cream Bun, selected items – including coffee beans – will also be offered at special prices during December. This adds more value for customers who appreciate Japanese-style café culture or enjoy bringing home quality beans for their daily brew. Given how popular Hattendo’s coffee offerings have become among their regular customers, this additional discount strengthens the appeal of the promotion.
If you are someone who enjoys exploring food deals, December is an excellent time to pay a visit to Hattendo’s Outram Park outlet. This celebration is more than just a discount – it is a way of connecting with the brand during a meaningful milestone. Promotions that honour the original pricing of products do not come by often, especially in Singapore, where prices have generally risen across industries over the last decade. That is what makes this anniversary promotion especially noteworthy; it invites customers to experience the brand in the same way it was enjoyed back in 2014.
There is something endearing about the idea of a brand celebrating an anniversary by giving customers something simple yet valuable: the chance to enjoy their favourite treat at a classic price. It shows appreciation, respect, and an understanding that loyal customers deserve something more than just a typical discount. It also opens the door for new customers to finally discover what sets Hattendo apart from other bakeries and cafés.
If you are looking for reasons to head over and enjoy this deal, here are a few to consider:
First, the value is genuinely good. Hattendo’s cream buns are not ordinary pastries – they are made with a level of precision, softness, and flavour balance that has kept people coming back for a decade. Getting them at a throwback price is an opportunity that should not be missed.
Second, the timing allows you to incorporate Hattendo’s offerings into your festive plans. Whether you are hosting a gathering or attending one, bringing along a box of cream buns makes for a satisfying and unique treat that most people would appreciate.
Third, if you are someone who enjoys sampling different café products or experimenting with your own coffee brewing at home, the special pricing on coffee beans gives you a chance to explore what Hattendo has curated for their regulars.
Finally, by supporting this anniversary promotion, you are also supporting a brand that has contributed to Singapore’s dessert scene for the past decade. This celebration symbolises their gratitude and dedication to their customers, and it is always meaningful to be part of a milestone that reflects both growth and appreciation.
All in all, Hattendo Singapore’s 10th anniversary promotion is more than just a price rollback – it is an invitation to revisit a familiar favourite or to discover it for the first time. With a full month of special pricing, December presents the perfect chance to enjoy a taste of Japanese-inspired indulgence without stretching your budget. Make sure to stop by the Outram Park outlet and enjoy this rare moment while it lasts.
For reference, more details can be found on their announcement page:
https://www.facebook.com/100063557812046/posts/
Promotional/Event Details
Date: 5 December 2025 Onward
Time: According to outlet operating hours
Venue: Hattendo Singapore, Outram Park Outlet
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