Singapore’s National Day celebrations are always a time of unity and appreciation, and this year, Giant Singapore is doing their part to honour the seniors in their community. On 5 August 2025, Giant is rolling out a heart-warming one-day promotion aimed at celebrating seniors aged 60 and above. As part of their SG60 initiative, Giant will be giving away free packs of Khong Guan Biscuits to seniors who make any purchase in-store — and that’s not all. Eligible seniors will also enjoy an exclusive 4% discount on their purchases for the day.
This might sound like a small gesture to some, but it’s exactly these kinds of community-focused promotions that remind people how important it is to acknowledge the contributions of the senior generation. For those looking to treat their elders or perhaps encourage them to enjoy a nostalgic shopping day, this is a perfect opportunity.
Let’s break down why this offer is more than just a free pack of biscuits and a few dollars off the bill — and why anyone who qualifies, or knows someone who does, should mark their calendars.
A Thoughtful Gesture for Seniors
In recent years, more brands across Singapore have started recognising the senior community with exclusive promotions. It’s a welcome change — one that acknowledges the decades of hard work, sacrifice, and dedication that many of these individuals have contributed to Singaporean society. Giant Singapore’s SG60 initiative is timely, and more importantly, heartfelt.
Khong Guan biscuits are not just any biscuit. For many, these iconic red tins bring back memories of childhood, family tea times, and the taste of simpler days. By offering these biscuits for free to seniors with any spend, Giant is offering more than just a snack — they’re offering a reminder of heritage, comfort, and shared memories.
Why Should They Go?
Here’s why this SG60 promotion by Giant is more than just a nice-to-have event:
1. It’s an Expression of Appreciation:
This initiative is a subtle but meaningful way of telling seniors that they’re seen and valued. In a fast-paced society that often leans towards youth-oriented trends, it’s vital that companies step up to show respect and gratitude toward the older generation.
2. Savings Add Up:
With the rising cost of living, even a 4% discount can go a long way for seniors, especially those managing fixed incomes or modest retirement funds. Whether it’s household staples, groceries, or personal care items, a little saving here and there adds up over time.
3. It Promotes Family Bonding:
If readers have elderly parents or grandparents, this is a great chance to plan a shopping day out together. Let them pick up the essentials or a few nostalgic items while also enjoying a little reward from Giant. It could be a simple yet meaningful family outing — one that combines practicality with thoughtfulness.
4. The Taste of Nostalgia:
Khong Guan biscuits are more than just a treat — they’re a piece of history. Many seniors grew up with them, and the taste is likely to bring back a flood of cherished memories. Giving this classic snack as a complimentary gift is a clever and considerate way to connect with Singapore’s senior community.
5. A Great Excuse to Visit Giant:
Giant has long been a popular shopping destination in Singapore, known for competitive pricing and a wide range of products. This promotion gives seniors the added incentive to visit, pick up what they need, and enjoy a little perk while they’re at it.
6. Stock Up Ahead of National Day:
With National Day coming right around the corner, it’s also the perfect time to prepare for family gatherings, small feasts, or simply restocking the pantry. From snacks to frozen food, drinks to household cleaning supplies, a visit to Giant in early August just makes sense — especially with a senior discount on hand.
Important Details to Know
As with all promotions, there are a few things to bear in mind:
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The promotion is only valid on 5 August 2025.
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It’s available at all Giant stores islandwide.
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The free pack of Khong Guan Biscuits is available with any spend, but only while stocks last.
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The 4% discount is exclusively for seniors aged 60 and above, and likely requires identification at checkout.
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Terms and conditions apply.
To make the most out of this promotion, it would be wise for seniors — or their family members — to visit earlier in the day to avoid missing out on the free biscuits, especially since it’s on a while-stocks-last basis.
Making the Experience Even Better
If someone is helping a senior plan their shopping trip, here are a few additional tips:
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Prepare a Shopping List in Advance: This ensures efficiency and avoids missing out on essentials.
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Bring Identification: Seniors should carry an NRIC or another valid ID to confirm their eligibility.
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Combine This Promotion with Ongoing Deals: Giant regularly offers discounts on selected brands and bundle deals. It could be a good time to pair this SG60 deal with other offers for maximum savings.
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Plan to Go Early: Especially for those keen to receive the free Khong Guan biscuits, it’s always smart to arrive soon after stores open.
More Than Just a Promotion
At its core, this isn’t just about saving money or handing out free biscuits. It’s about appreciation. It’s about recognition. And most of all, it’s about building a society where every age group is remembered and celebrated.
Giant Singapore’s gesture on 5 August 2025 is an example of how promotions can go beyond commerce and touch on community values. So, whether someone is eligible themselves or they have loved ones who are, this is a promotion worth noting — and sharing.
For full promotional details and updates, readers can refer to Giant Singapore’s official Facebook post:
https://www.facebook.com/story.php?
Promotional/Event Details:
Date: 5 August 2025
Time: All Day (While Stocks Last)
Venue: All Giant Singapore Stores
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