In celebration of Singapore’s 60th birthday, Giant Singapore is putting seniors at the heart of their special SG60 campaign. On 5 August 2025, shoppers aged 60 and above are in for a meaningful treat that combines value, nostalgia, and well-deserved recognition. This one-day-only event rolls out across all Giant outlets, giving older Singaporeans a chance to enjoy some thoughtful perks, including a free pack of Khong Guan biscuits and an additional 4% off in-store purchases, exclusively for them.
This isn’t just a typical promotion. It’s a campaign that appreciates the contributions of the nation’s older generation. It’s about giving back while celebrating the richness of Singapore’s 60 years, and Giant Singapore is making sure this moment is shared with those who’ve journeyed through much of the country’s history.
Let’s dive into why this deal is not only attractive but also important — and why it makes sense to spread the word and get the seniors in your life to take part in it.
A Gesture of Gratitude
At first glance, it may seem like a small giveaway — a pack of biscuits and 4% off. But in truth, this initiative represents a broader sentiment. It’s a nod to Singapore’s seniors, many of whom remember the iconic Khong Guan biscuit tins that once sat on almost every kitchen shelf. These biscuits are more than a snack; they are a symbol of a shared heritage, of tea-time stories, of growing up in a Singapore that has transformed drastically over the years.
By choosing Khong Guan as part of the giveaway, Giant isn’t just handing out freebies. They are evoking warm memories and nostalgia, creating a campaign that’s as emotional as it is economical.
Why Seniors Should Not Miss This
In today’s climate of rising costs and tightening budgets, every little bit helps. A free pack of biscuits may not seem like much, but combine that with 4% off all in-store purchases, and seniors could walk away with more than just savings. For those who make a weekly or even monthly grocery run, this one-day-only deal gives them a solid reason to shop on 5 August.
Here’s how it adds up:
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Daily essentials like rice, fresh produce, canned goods, and household items already have competitive pricing at Giant.
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With an added 4% off, the savings stretch even further — especially for seniors who are more price-conscious or on a fixed income.
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The complimentary Khong Guan biscuits, available with any amount spent (while stocks last), simply sweeten the deal.
If you or someone you know is 60 or above, this is the ideal time to restock on pantry essentials and save a little extra without waiting for the next big monthly promotion.
Where and How to Enjoy the Deal
This senior-exclusive promotion is happening at all Giant Singapore outlets, so there’s no need to make a special trip to a flagship store or wait in line at a limited location. Whether it’s the outlet at IMM, Sembawang, Tampines, or your local neighbourhood Giant, the deal applies as long as you visit on 5 August 2025.
It’s important to note:
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The promotion is valid for seniors aged 60 and above.
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A free pack of Khong Guan biscuits will be given with any purchase — no minimum spend required, though it’s only available while stocks last.
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4% off in-store purchases is an added benefit that applies across all items, making this an ideal day for a full grocery run.
Terms and conditions apply, so it’s best to check in-store or consult Giant’s Facebook page for any specific limitations.
Make It a Day to Share and Celebrate
This deal is more than a shopping promotion — it’s a chance for seniors to feel recognised and celebrated. For caregivers, children, and grandchildren of elderly family members, it’s also a beautiful way to spend time together.
Here’s an idea:
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Accompany your parents or grandparents on their trip to Giant.
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Help them choose their groceries, reminisce over snacks and products from the past, and take part in this special campaign.
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Enjoy a simple yet meaningful family outing centred around care, appreciation, and smart savings.
If you’re part of a community group, senior centre, or even a volunteer organisation, spreading the word about this deal can help more seniors benefit from it. It’s an easy way to show appreciation and help them enjoy Singapore’s 60th birthday in a practical, budget-friendly way.
More Than Just a Biscuit
Let’s talk briefly about the Khong Guan biscuits that are being given away. These classic red-tinned treats are almost legendary in Singaporean households. For decades, they’ve symbolised simple pleasures — enjoyed with coffee, tea, or just on their own. Their presence in this promotion reinforces the campaign’s nostalgic charm, bringing comfort through a flavour of the past.
And for seniors, it’s not just about receiving something for free. It’s about being acknowledged — even in a small way — for their lifetime of contribution, care, and community.
An Accessible, Hassle-Free Promotion
One of the best parts of this campaign is its straightforward and inclusive approach:
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No complicated app sign-ups.
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No vouchers to claim online.
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No membership card requirement.
Just visit any Giant store on 5 August 2025, make a purchase of any value, and enjoy the complimentary Khong Guan biscuits. The 4% discount is also automatically applied for those who meet the age criteria. It’s simple, generous, and meaningful — a rare combination in retail promotions today.
Final Thoughts
With Singapore turning 60, many retailers are rolling out celebratory campaigns. But what makes Giant Singapore’s promotion stand out is the focus on seniors — the very people who helped build the nation into what it is today. It’s heartening to see a supermarket chain take a moment to honour them with more than just words.
Whether you’re 60 and above or have loved ones who are, don’t let this deal slip by. A trip to Giant on 5 August 2025 can bring both tangible savings and sentimental value. It’s a small celebration that says a big thank you — and that’s worth showing up for.
Promotional/Event Details:
Date: 5 August 2025
Time: During store operating hours
Venue: All Giant outlets in Singapore
Promotion Highlights:
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Free pack of Khong Guan biscuits with any spend for seniors aged 60 and above (while stocks last)
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Additional 4% off in-store purchases for seniors
Terms and Conditions Apply
More Info: Giant Singapore Facebook Post
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