If there’s one thing beauty lovers in Singapore know for sure, it’s that a good sale on prestige cosmetics, skincare, and fragrance products doesn’t come around very often. That’s why the BHG Singapore Beauty Fair is creating such a buzz right now. From 5 to 7 September 2025, beauty enthusiasts can look forward to three exciting days of savings with up to 20% direct discount on their favourite prestige beauty essentials. And that’s not all—BHG is also running a special redemption promotion until 25 September 2025, giving shoppers the chance to walk away with a complimentary luggage set when they collect stamps along the way.
For those who enjoy indulging in self-care, stocking up on essentials, or treating themselves to a new beauty routine, this is the kind of event that makes sense not only for the savings but also for the extra perks. Let’s take a closer look at why this is an event worth making time for and why it might be one of the best beauty deals in Singapore this month.
Why the BHG Beauty Fair Is Worth Your Attention
First and foremost, prestige beauty products rarely get discounted at this level. Most of the time, big-name cosmetic and skincare brands hold firm on pricing, which makes a direct 20% off deal quite special. Unlike storewide vouchers or minimum spend promotions, this event offers upfront discounts on the products shoppers want most—whether that’s a serum that keeps their skin glowing, a fragrance that boosts their confidence, or makeup staples that never go out of style.
Over the course of just three days, from 5 to 7 September, shoppers will be able to access these savings both in-store and online. For many, this is the perfect opportunity to refresh their beauty cabinet before the year-end festivities start creeping in. Think of it as a way to get ahead of holiday shopping while also saving money.
The Appeal of Prestige Beauty at a Discount
Anyone who has ever stood at a beauty counter knows that premium skincare and makeup come at a higher price point. That’s why events like the BHG Beauty Fair are so appealing. Not only do they allow customers to stock up on favourites, but they also provide a chance to try something new without feeling the pinch quite as much.
Perhaps someone has always wanted to test a cult-favourite serum or try out a fragrance they’ve read glowing reviews about. With 20% off, that experiment becomes less of a risk and more of a treat. Even staples like moisturisers, cleansers, or foundation feel more satisfying when purchased at a discount.
More Than Just Discounts – The Luggage Redemption
BHG has taken things up a notch by pairing the Beauty Fair with an ongoing redemption campaign. From 1 to 25 September 2025, shoppers who collect 15 stamps can redeem a free luggage set. It’s a clever addition to the beauty fair because it means the rewards don’t just stop at discounts.
Think about it: beauty essentials help people look and feel good every day, and luggage helps them travel in style. It’s the kind of promotion that appeals to practical shoppers who like to maximise value with every purchase.
Perfect Timing for Beauty Enthusiasts
The early September timing of this event couldn’t be better. Many people are starting to think about end-of-year plans—be it travel, celebrations, or gift-giving. Having a chance to stock up on prestige products now means there’s no need to scramble later or pay full price when the festive season rolls around.
Those who are savvy shoppers know that these opportunities don’t come by often. A three-day flash sale means planning is essential, as hesitation could mean missing out on the products they’ve had their eye on.
Online Shopping Convenience
For shoppers who can’t make it down to a physical BHG outlet, the Beauty Fair is available online as well. This is a big plus because it makes it accessible to anyone, regardless of how busy their schedule may be. Online shopping also means the opportunity to browse comfortably, compare products, and check out reviews before committing to a purchase.
The convenience factor should not be underestimated. Sometimes, the best beauty deals slip by because people assume they need to physically visit the store. In this case, the online option ensures no one has to miss out.
Shop online here: https://bhgsingapore.com.sg/collections/online-beauty-fair
How to Make the Most of the Beauty Fair
To really take advantage of the sale and redemption offers, it helps to go in with a plan. Here are a few tips:
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List Essentials First – If there are products used daily, such as cleansers or foundation, start with those. Buying in multiples while on discount is a smart move.
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Explore New Additions – Once the basics are covered, it’s the perfect chance to experiment with a product that has caught their attention.
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Think About Gifts – Beauty items often make fantastic gifts. Picking up a fragrance or a skincare set now can save time and money when gift-giving season approaches.
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Track Stamps for Redemption – If planning to collect stamps for the luggage redemption, keep track of purchases and make sure to meet the threshold before 25 September.
Why This Event Stands Out
There are plenty of sales and promotions in Singapore, but the BHG Beauty Fair stands out for two reasons: it combines significant upfront savings with an appealing long-term redemption incentive. Instead of just leaving with discounted products, shoppers have the chance to work towards a larger reward—a luggage set that’s both practical and stylish.
It’s also worth noting that BHG has built a reputation as a trusted department store that consistently delivers quality events and customer experiences. That reliability adds confidence to the shopping process, especially for those purchasing high-value beauty items.
Final Thoughts
In a city where retail promotions are frequent, it’s easy to dismiss another sale as just another campaign. But the BHG Beauty Fair is different. With its combination of a three-day flash sale offering up to 20% off prestige beauty products and a month-long redemption for a complimentary luggage set, this event ticks all the right boxes for beauty lovers and savvy shoppers alike.
It’s about value, timing, and the joy of treating oneself. Whether shopping in-store or online, this is one of those promotions that makes sense to prioritise. After all, beauty might be an investment, but that doesn’t mean it can’t come with meaningful savings and stylish rewards.
For anyone who values their glow and appreciates a good deal, mark 5–7 September on the calendar and make the most of the BHG Beauty Fair.
Promotional/Event Details:
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Date: 5–7 September 2025 (Beauty Fair Flash Sale), 1–25 September 2025 (Luggage Redemption Campaign)
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Time: All day
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Venue: BHG Singapore stores & online at https://bhgsingapore.com.sg/collections/online-beauty-fair
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