If you’re always on the lookout for fresh, quality poultry and love a good bargain, there’s an exciting promotion happening this July that you truly shouldn’t miss. Kee Song Singapore, one of the most recognised names in premium poultry, is offering a fun-filled and flavour-packed experience at JEM FairPrice Xtra from 5 to 7 July 2025.
This time, they’re bringing their popular Sakura Chicken to the heart of Jurong East – and they’ve made it much more than just a food sampling event. With an interactive Spin & Win prize wheel on site, every shopper stands a chance to walk away with something extra – simply by purchasing RM20 worth of Sakura Chicken.
Let’s delve deeper into why this promotion is worth your time and how you can enjoy both flavour and fun all in one visit.
What’s Happening at JEM FairPrice Xtra?
From 5 to 7 July 2025, shoppers at JEM will get a delightful treat courtesy of Kee Song. The promotion is located at B1-21/22, JEM FairPrice Xtra, where Kee Song is hosting a live activation booth featuring their premium Sakura Chicken products. With every $20 spent on Sakura Chicken, customers are entitled to one complimentary spin on their prize wheel — and yes, there are goodies waiting to be won.
Whether you’re a home cook passionate about quality ingredients or someone simply looking for a value-packed grocery run, this is the perfect opportunity to enjoy great-tasting chicken and walk away with more than you came for.
What Makes Sakura Chicken So Special?
Before we get to the spin-and-win details, let’s take a moment to appreciate what Sakura Chicken really is — and why people all over Singapore are loving it.
Kee Song’s Sakura Chicken is not your average poultry. These chickens are antibiotic-free and reared in a controlled environment with lactic acid bacteria, promoting a healthier and more natural growth process. This makes the meat tender, juicy, and rich in natural flavour — ideal for those who care about what goes into their meals and their bodies.
It’s also lower in fat and cholesterol, making it a healthier choice for families and individuals looking to enjoy flavour without guilt. Whether you’re stir-frying, roasting, or steaming, Sakura Chicken brings an elevated taste to everyday cooking.
The Fun Factor: Spin & Win
Now, here’s where the real excitement begins.
Kee Song isn’t just selling chicken — they’re turning grocery shopping into a fun, interactive experience. Shoppers who spend at least $20 on Sakura Chicken during the event will receive one free spin on the specially set up prize wheel. There’s no telling what you might win, but they’ve lined up an array of delightful goodies ranging from vouchers and Kee Song merchandise to tasty treats.
This little element of surprise adds excitement to your shopping routine, and it’s a great activity if you’re visiting with family or friends. Children especially will enjoy the vibrant booth and the cheerful prize wheel action.
Why Should You Go?
You might be wondering — with so many promotions around town, why should this be on your radar? Here’s why:
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Get Quality for Value
Sakura Chicken is known for its top-notch quality, and with this event, you get more than just a product. Spending $20 at this booth gives you great poultry, and the added chance to win goodies makes the deal even sweeter. -
An Interactive Shopping Experience
Let’s face it — grocery shopping can get monotonous. Kee Song is changing that narrative by injecting fun into the everyday task. The prize wheel brings a sense of game and reward to your usual shopping run. -
Healthier Poultry Options
As more consumers move toward mindful eating, Kee Song’s antibiotic-free, naturally fed Sakura Chicken provides peace of mind. It’s a healthier choice that doesn’t compromise on taste. -
Perfect for Families
With the prize wheel and fun booth setup, it becomes an engaging stop for families. Parents can shop while kids enjoy the spinning action and the festive vibes at the booth. -
Convenient Location
JEM FairPrice Xtra is strategically located and easily accessible via public transport in Jurong East. Whether you live nearby or plan to stop by while running errands, this promotion is easy to fit into your schedule.
What Can You Expect from the Prize Wheel?
While the specific list of prizes hasn’t been published in full, based on previous Kee Song activations, you can expect items such as:
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Exclusive Kee Song chicken vouchers
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Kitchen gadgets
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Merchandise like eco bags or aprons
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Recipe cards featuring Sakura Chicken dishes
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Mini cooking sets or food-themed souvenirs
It’s a fantastic way for the brand to give back to their loyal customers and an added incentive for newcomers to try their products.
Tips for Making the Most Out of Your Visit
To maximise your trip to JEM during this promotion:
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Arrive early: While the booth will run all day, going early ensures stock availability and fewer queues for the prize wheel.
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Plan your meals ahead: Think about your weekly menu and stock up on what you need. This makes it easier to hit the $20 spend threshold with purposeful shopping.
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Bring reusable bags: Since you might walk away with more than expected, having an extra bag will be handy.
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Follow Kee Song on Facebook for any real-time updates or prize announcements: Kee Song Singapore Facebook
Final Thoughts
Kee Song’s Sakura Chicken promotion at JEM is the kind of event that combines quality shopping with cheerful interaction. It’s rare to find a promotion where the product itself is already worth the price — and then you’re rewarded with the chance to win something extra. Whether you’re a loyal Kee Song customer or someone curious to try out a premium poultry brand, this event is certainly worth checking out.
So why not swing by JEM FairPrice Xtra from 5 to 7 July 2025? Grab your Sakura Chicken, spin the prize wheel, and take home not just quality food but maybe a little surprise, too.
Promotional/Event Details:
Date: 5-7 July 2025
Time: All Day
Venue: JEM FairPrice Xtra, B1-21/22, Jurong East, Singapore
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