If there’s one thing that brings joy faster than a warm slice of pizza, it’s a charming, limited-edition collectible—and Pizza Hut Singapore has taken this idea straight to heart. From 5 to 18 May 2025, they are introducing something truly delightful: a lovable plushie known as Sir Melts-a-Lot, inspired by their viral Cheeseburger Melts. For those who enjoy quirky collectibles, nostalgic fun, and an excuse to indulge in comfort food, this campaign is not to be missed.
Why this deal is worth the attention
At first glance, this may seem like a fun marketing gimmick—but dive a little deeper and it’s easy to see why this campaign has real appeal. Not only is Pizza Hut offering a creatively designed, feel-good plush toy with purchases, but they’ve also curated a whole experience that fuses food, fun, and fandom into one accessible promotion.
What makes it special is the combination of pop culture relevance and interactivity. In an age where merchandise and food cross paths more than ever, this campaign taps directly into trends that are wildly popular among Gen Zs and millennials—nostalgia, kawaii culture, cosplay, and share-worthy exclusives.
Let’s break it down.
Sir Melts-a-Lot: A Collector’s Dream with a Side of Cheeseburger Melts
Available from 5 May 2025, Sir Melts-a-Lot is no ordinary plush. This adorable cheeseburger character comes packaged in a red, takeaway-style box—an instant conversation starter—and even has a removable patty feature. With expressive eyes, blushing cheeks, and tiny limbs, it’s designed to pull at the heartstrings while adding a dose of whimsy to your daily life. Whether perched on your work desk, attached to a bag, or added to your plushie collection, it carries that satisfying sense of limited-edition fun.
What makes it even more appealing is its accessibility. Anyone ordering a Cheeseburger Melts meal—whether dining in, taking away, or ordering delivery—can snag the plushie by simply topping up $6.90. That’s a very small price to pay for a well-designed, delightfully presented collectible that fans of all ages can enjoy.
A Cosplay Kitchen Experience Like No Other
If the plushie alone wasn’t enough to get attention, Pizza Hut has taken the experience a step further with a one-day-only Kawaii Kitchen Experience on 11 May 2025. This exclusive event will be hosted by none other than the beloved cosplayer and content creator Rurusama. Known for her fun, engaging cosplay performances and strong online presence, Rurusama is set to bring even more magic to the Pizza Hut brand.
Held at Pizza Hut NEX, the event will run in two small-group sessions—one from 11am to 12pm, and the second from 5pm to 6pm. Each session will be limited to just 30 participants, ensuring a cosy, up-close encounter for fans. For $30, each attendee will receive:
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One Sir Melts-a-Lot plushie
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One Cheeseburger Melts Combo Meal
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A live “cooking” show by Rurusama herself
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A solo photo opportunity and a signed Polaroid
Slots are expected to sell out quickly, with pre-orders going live on 5 May via Pizza Hut’s website. It’s a chance for fans to not only grab the plushie but also enjoy a hands-on, personalised event with one of Singapore’s most adored cosplayers.
Didn’t Get a Slot? You Can Still Join the Fun
For those who can’t make it to the pre-booked sessions, Pizza Hut NEX will remain a hotbed of activity on 11 May. Between 12pm–2pm and again from 6pm–8pm, Rurusama will be back “cooking” and helping pack plushies during walk-in hours—no reservations required.
During this open-to-public window, fans can make in-store purchases such as:
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Sir Melts-a-Lot plushie à la carte for $6.90
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Cheeseburger Melts Combo Set (with plushie) for $19.90
However, these deals are only available while stocks last, and only at Pizza Hut NEX on that day—so arriving early is definitely advised.
Why Fans Shouldn’t Miss Out
Let’s talk about what sets this apart from other fast-food promotions.
Firstly, the campaign adds genuine value to the dining experience. Rather than just a meal deal or discount, Pizza Hut has built an entire narrative around the Cheeseburger Melts, enriching the product with personality and a physical token that fans can hold onto.
Secondly, the event is not only food-centric but also culturally relevant. Featuring a respected local cosplayer like Rurusama, it blends Singapore’s growing cosplay scene with the familiarity of a global food brand—bridging two worlds that are increasingly overlapping.
Thirdly, this is a time-limited, venue-specific experience. Only those who are in-the-know will have the chance to score the plushie or attend the event. There’s a thrill to being part of something so unique and fleeting—and being able to say, “I was there.”
Lastly, the plushie itself is brilliantly crafted. From its cute facial expression to the detachable patty and compact packaging, it exudes charm and creativity. As far as fast-food merchandise goes, this one ranks high on quality and presentation.
For families, fans, and collectors alike
Whether you’re a parent seeking a special treat for the kids, a food lover looking to indulge in something quirky, or a collector always on the hunt for limited-edition items, this promotion ticks all the boxes.
There’s something universally appealing about experiences that merge entertainment, collectibility, and good food—and Pizza Hut Singapore has delivered just that. May might just be the month to revisit an old favourite, grab a Cheeseburger Melts combo, and bring home a slice of joy in the form of Sir Melts-a-Lot.
Promotional/Event Details:
Date: 5–18 May 2025
Time: All-day promotion during Pizza Hut operating hours
Venue: All Pizza Hut Singapore outlets (for meal + plushie promotion)
Special Event Date: 11 May 2025
Special Event Time:
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Fan Sessions: 11am–12pm and 5pm–6pm (30 pax per session, $30 bundle includes plushie, combo meal, cooking show, signed polaroid, solo photo with Rurusama)
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Walk-in Viewing: 12pm–2pm and 6pm–8pm (plushie at $6.90 or $19.90 for combo with plushie, first-come-first-served)
Special Event Venue: Pizza Hut NEX, 23 Serangoon Central, #B1-15/16, Singapore 556083
Pre-order Website: https://www.pizzahut.com.sg
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