POP MART enthusiasts, get ready to add a whole new level of cuteness to your collection. The brand is gearing up to release an exciting collaboration that merges their beloved Labubu plush with the world of Sanrio characters, and the internet is already buzzing with anticipation.
The collaboration was first hinted at through POP MART’s social media, where a Cinnamoroll-inspired Labubu plush made its official debut. But the excitement didn’t stop there. Recently, a short video circulating online appears to have leaked the full set of plush designs, revealing a collection that could easily become a must-have for collectors and fans alike.
According to the video, the collection could feature six distinct Labubu designs, each inspired by a different Sanrio character:
Hello Kitty Labubu
This plush comes dressed in a white hood resembling Hello Kitty’s iconic look, complete with the familiar bow on top. The soft pink polka-dot outfit adds a sweet and playful touch, reflecting the classic charm that Hello Kitty fans adore.
Pochacco Labubu
For those who enjoy a sporty and casual aesthetic, the Pochacco Labubu is perfect. Labubu wears a hoodie complete with Pochacco’s signature floppy black ears, paired with a playful pink top. The result is a plush that exudes fun and energy.
Pompompurin Labubu
A nod to one of Sanrio’s most recognisable characters, this plush comes with a beret-style hood and a cosy pastel outfit, reminiscent of the golden retriever’s cheerful personality. It’s a warm and inviting design that’s sure to appeal to fans of softer, cuter collectibles.
Cinnamoroll Labubu
This is the crossover that POP MART has officially teased so far. Labubu is dressed in a fluffy Cinnamoroll hood with those instantly recognisable long ears, complemented by a chic denim outfit. The combination of adorable and stylish makes this design stand out from the rest.
My Melody Labubu
Soft, gentle, and sweet—this version captures My Melody’s essence perfectly. Dressed in a soft pink hood and matching dress, it’s the ideal plush for those who enjoy a delicate and endearing aesthetic in their collection.
Kuromi Labubu
For fans who prefer a slightly edgy twist, the Kuromi Labubu adds a playful hint of mischief. With Kuromi’s black hood and a purple outfit, this plush combines attitude with charm, giving the collection a little variety for different tastes.
While only the Cinnamoroll version has been officially revealed, the leaked video strongly suggests that POP MART is planning a full series featuring all these fan-favourite Sanrio characters. Considering the popularity of Labubu from The Monsters series and the global appeal of Sanrio, it’s safe to say this collaboration is poised to become one of POP MART’s most sought-after releases of the year.
Labubu collectibles have a reputation for selling out rapidly, and incorporating Sanrio into the mix is likely to drive demand even higher. Collectors and fans should prepare to act fast once the release goes live, as these plushes are bound to be snapped up quickly.
So why should fans be excited about this release? First, the crossover brings together two beloved brands in one adorable package. Labubu, known for its quirky yet lovable charm, meets the globally adored characters of Sanrio, creating a unique collectible that appeals to a wide audience. Whether you’re a fan of Hello Kitty, Cinnamoroll, or Kuromi, there’s a design that suits every taste.
Second, these plushes are more than just cute display pieces—they’re part of a growing collection that could gain value over time. POP MART releases often become limited edition items, making early acquisition a smart move for serious collectors. Even casual fans of cute merchandise might find themselves drawn to the playful and stylish designs, perfect for display on shelves, desks, or in themed collections.
Third, the sheer variety in this collection ensures that there’s something for everyone. From the soft pastel aesthetic of My Melody and Pompompurin to the sporty energy of Pochacco and the edgier Kuromi, the collection caters to multiple preferences. Each plush is designed with attention to detail, from the hoods and outfits to the expressions, capturing the personality of the character it represents.
Finally, there’s the sheer joy of owning a piece of this highly anticipated collaboration. Collecting is not just about possession—it’s about the experience, the thrill of the hunt, and the satisfaction of completing a set. With the POP MART Labubu x Sanrio collection, fans get to enjoy all of these aspects, making it an engaging experience beyond simply owning a cute plush.
At the moment, POP MART has only teased the words “Coming Soon” in reference to this series. There is no official release date or pricing announced, but based on the online reaction, it’s clear that fans should be ready to prepare their wallets—and their display shelves—soon. Being part of this launch means joining a community of collectors who appreciate the meticulous design and the playful charm that POP MART consistently delivers.
For those who enjoy staying ahead of trends in collectible culture, this release represents a perfect opportunity. Not only does it combine familiar favourites from Sanrio, but it also adds the quirky and lovable twist of Labubu, making each piece a conversation starter. Whether you’re a seasoned collector or someone simply looking to start your first plush collection, this collaboration is bound to be a highlight of the year.
In conclusion, the POP MART Labubu x Sanrio collaboration is shaping up to be an unmissable release. Its combination of cuteness, variety, and collectible appeal ensures that fans in Singapore and beyond will be lining up for a chance to get their hands on these plushies. Keep an eye on official POP MART channels for updates, as the demand for these items is expected to be intense from the moment they become available.
Collectors are encouraged to act quickly, enjoy the thrill of collecting, and take pride in adding these unique, Sanrio-inspired Labubu plushes to their collection. This is a promotion that truly deserves the hype, combining design, charm, and the excitement of limited-edition collectibles all in one.
Promotional/Event Details:
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Date: 4 March 2026 Onward
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Time: All Day
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Venue: POP MART Singapore Outlets and Official Online Store https://www.popmart.com.sg
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