As Singapore celebrates 60 years of independence, there’s no better time to take pride in the flavours that have become part of their culinary identity. One such staple is pasta – a versatile dish enjoyed by generations across Singapore’s dining tables. To commemorate SG60, Barilla Singapore is bringing an exciting promotion that not only celebrates the country’s vibrant food scene but also rewards customers who love a good bowl of pasta.
From 4 July to 10 August 2025, Barilla is offering a complimentary SG60 Local Pasta Champions Dining Voucher Pack worth $25 with every purchase of any Barilla product. Whether it’s their well-loved pasta range or their rich, flavourful pasta sauces, shoppers can now enjoy the satisfaction of cooking and dining with a delightful bonus.
This promotion is happening at participating retailers FairPrice, Cold Storage, and RedMart, making it easily accessible for most shoppers in Singapore. With every qualifying purchase, consumers will receive a voucher pack that includes dining vouchers from not one, but three of Singapore’s beloved homegrown F&B brands – COLLIN’S®, PastaMania, and Twyst.
Let’s unpack why this is more than just another supermarket promotion and why one should consider making the most of it.
A Deal That Rewards You Beyond the Kitchen
Barilla has long been synonymous with quality pasta that brings Italy to one’s kitchen. Their products – whether it’s the classic spaghetti, penne rigate, or their aromatic basil pesto and robust bolognese sauces – are staples in many households. But what makes this promotion stand out is its thoughtful integration with local dining experiences.
While shoppers already get to enjoy Barilla’s premium quality at home, this promotion adds value by enabling them to enjoy pasta dishes prepared by culinary professionals from COLLIN’S®, PastaMania, and Twyst. These aren’t just any restaurants; each of these brands brings a unique take on pasta, representing Singapore’s dynamic food culture.
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COLLIN’S® is known for its Western fusion menu, offering a more upscale experience while still being family-friendly.
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PastaMania is a familiar name for many, especially students and young families, with their wide variety of accessible and comforting pasta dishes.
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Twyst, on the other hand, puts a modern spin on pasta, often incorporating Southeast Asian flavours and local ingredients.
This promotion acts like a culinary passport – bringing together homemade comfort and restaurant-quality indulgence in one neat package.
Why This Promotion is Worth Your Attention
In the current economic climate, everyone appreciates added value. With the cost of living continuing to rise, promotions that provide real, tangible benefits – such as dining vouchers – are always worth considering. Here’s why this SG60 celebration with Barilla should be on every savvy shopper’s radar:
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Great Value: Spend once and enjoy twice – first when cooking at home with Barilla products, and again when dining out with the $25 voucher pack.
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Flexibility: The dining vouchers are valid from 4 July through 30 September 2025, giving customers almost three months to enjoy them. This allows for plenty of time to make dining plans without rushing.
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Variety: With three restaurant options, there’s something for every taste. Whether one prefers casual dining, something fancier, or experimental pasta, the vouchers cater to a wide range of preferences.
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Celebrate Local F&B Icons: By supporting these homegrown brands, customers are also playing a part in promoting Singapore’s culinary entrepreneurs. It’s a meaningful way to observe SG60 by giving back to the community while enjoying delicious food.
How to Redeem
The redemption process is kept simple to ensure that shoppers don’t miss out on the offer. Here’s how it works:
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Step 1: Purchase any Barilla products (pasta or pasta sauce) at FairPrice, Cold Storage, or RedMart between 4 July and 10 August 2025.
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Step 2: Visit the redemption portal or follow the instructions provided at the point of purchase to claim the voucher pack.
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Step 3: Receive the SG60 Local Pasta Champions Dining Voucher Pack, valued at $25, featuring dining vouchers for COLLIN’S®, PastaMania, and Twyst.
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Step 4: Dine in at any of the participating restaurants and present the voucher at payment before 30 September 2025.
The entire process has been designed to be fuss-free, ensuring that everyone can enjoy the benefits without complicated requirements.
A Chance to Explore Singapore’s Diverse Pasta Offerings
If there’s ever been a time to rediscover Singapore’s vibrant food culture, it’s now. With Barilla’s SG60 promotion, customers are not only encouraged to celebrate at home but are also invited to explore the local pasta scene in a fresh way.
Dining out with vouchers from three different restaurants allows people to sample a range of interpretations of pasta – from hearty traditional recipes to creative fusion fare. It’s also a great opportunity to reconnect with friends or family over a comforting meal, without feeling the pinch on the wallet.
A Nod to National Pride and Everyday Indulgence
SG60 is a significant milestone for Singapore, and this promotion captures that celebratory spirit with finesse. By tying in iconic local F&B players and rewarding consumers for choosing a household staple like Barilla, this campaign embodies both national pride and practical reward.
Rather than just offering discounts, Barilla is encouraging people to indulge in good food and explore new dining experiences – which makes the promotion not just about savings, but about enjoyment, connection, and discovery.
Final Thoughts
This is one of those promotions that feels well thought out and genuinely rewarding. It’s not often that a grocery purchase leads to a free dining experience, and certainly not across three established F&B brands. If one already buys pasta or is planning to cook more at home, this promotion offers an excellent reason to go for Barilla.
Even if someone hasn’t tried Barilla before, this could be the perfect opportunity to start – the added dining vouchers essentially return a large portion of the product’s value in the form of enjoyable meals out.
Whether cooking a Sunday dinner with family or catching up with friends over a plate of pasta at COLLIN’S®, this deal makes it easier and more rewarding to celebrate Singapore’s 60th birthday through food.
Promotional/Event Details:
Date: 4 July–10 August 2025
Time: All Day
Venue: Participating retailers – FairPrice, Cold Storage, and RedMart
Dining Voucher Validity: 4 July–30 September 2025 at COLLIN’S®, PastaMania, and Twyst
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