For anyone on the lookout for a ramen experience that is as exciting as it is flavourful, Ichikokudo Hokkaido Ramen has rolled out a promotion that will undoubtedly catch the attention of both seafood enthusiasts and spice lovers alike. Starting from 4 February 2026, their Mala Lobster Ramen collection promises to deliver a unique twist on traditional Japanese ramen, combining rich lobster flavours with the signature fiery kick of Sichuan mala spices.
The idea of enjoying a steaming bowl of lobster-infused mala ramen might sound audacious at first, but Ichikokudo Hokkaido Ramen has perfected this innovative blend. Each bowl begins with a robust mala broth, known for its complex layers of numbing spice courtesy of Sichuan pepper, and then enriched with the delicate essence of lobster. The result is a symphony of flavours that is both warming and indulgent—perfect for Singapore’s dynamic food scene where diners are constantly on the hunt for something new yet comforting.
Their current promotion features several options, each tailored to different appetites and preferences. For those who enjoy a classic approach, the Mala Lobster Ramen is priced at $19.90, providing the full experience of lobster and mala in a single satisfying serving. For those wanting to elevate the indulgence, the Mala Double Lobster Ramen at $29.90 doubles the lobster content, giving seafood aficionados an extra reason to treat themselves.
A slightly lighter but equally enticing option is the Onsen Egg Mala Lobster Ramen, priced at $20.90. The addition of a perfectly cooked onsen egg not only adds a luxurious creaminess to the broth but also balances the heat of the mala spices beautifully. Those who wish to combine maximum indulgence with this extra richness can opt for the Onsen Egg Mala Double Lobster Ramen at $30.90. With each bite, diners will enjoy the silky yolk of the egg merging with the fiery broth and sweet, succulent lobster meat—a combination that is both exciting and comforting.
One of the standout aspects of Ichikokudo Hokkaido Ramen’s promotion is how they balance authenticity and innovation. Many restaurants shy away from bold combinations like mala and lobster, but Ichikokudo demonstrates that experimentation can yield a truly memorable dining experience. The subtle sweetness of lobster is enhanced rather than overwhelmed by the mala spices, and the careful layering of flavours ensures each sip of broth and forkful of noodles maintains harmony. It’s a reminder that good ramen is not just about noodles—it’s about the careful orchestration of every component in the bowl.
Another reason this promotion is worth exploring is its accessibility. Ichikokudo Hokkaido Ramen has outlets strategically located across Singapore, making it easy for both locals and visitors to sample these specialty dishes. Diners can head to Changi Airport Terminal 3 #B2-58, Suntec City #B1-135, 313@Somerset #B3-35/36, or Hillion Mall #01-01/02, ensuring that whether they are shopping, commuting, or travelling, a flavourful bowl of mala lobster ramen is never too far away.
This promotion is perfect for anyone who enjoys exploring new culinary experiences without straying too far from familiar comforts. The combination of luxurious lobster and the addictive kick of mala spice offers a taste adventure that is unique to this promotion. Moreover, for those who may be a little hesitant about spicy food, the addition of the onsen egg is a clever way to mellow the heat while still letting the core flavours shine through.
It’s also worth noting that the prices listed—$19.90 to $30.90—are applicable for dine-in only, giving customers the full experience of the meal in a relaxed environment. Eating in allows diners to enjoy the steaming presentation of the ramen, the aromas that fill the space, and the attentive service that adds to the overall experience. In a city like Singapore, where food culture is celebrated and explored daily, such an immersive experience makes the promotion even more appealing.
For food lovers who are constantly on the lookout for Instagram-worthy dishes or something new to write about, this promotion ticks all the boxes. The vibrant red mala broth contrasted with the golden onsen egg and the chunks of lobster creates a visually stunning bowl that is as appealing to the eyes as it is to the palate. Whether someone is a seasoned foodie or simply a lover of hearty, warming meals, the Mala Lobster Ramen line-up promises a memorable dining experience that is perfect for sharing with friends or enjoying on a solo foodie adventure.
Another factor that makes this promotion exciting is the seasonal timing. February in Singapore often marks a busy period with travel, shopping, and social events. Having a warming, indulgent meal to look forward to provides a little comfort amidst the bustling city life. Ichikokudo Hokkaido Ramen’s choice to launch this promotion now demonstrates an understanding of local dining habits—where diners are seeking both convenience and high-quality flavours.
For families, groups of friends, or couples looking to explore different tastes together, the variety within the promotion allows everyone to find something suitable. Some may go for the double lobster option to satisfy a craving for seafood, while others might prefer the subtle enhancement of the onsen egg. Regardless of the choice, every dish offers a chance to savour something out of the ordinary—a rare combination that’s difficult to find elsewhere.
Lastly, the promotion is a reminder that exploring new culinary trends doesn’t have to be intimidating. The team at Ichikokudo Hokkaido Ramen has clearly invested time in perfecting the balance between boldness and comfort. From the careful cooking of lobster to the preparation of the mala broth, and the delicate addition of onsen egg, every element is crafted to ensure diners leave with a satisfied palate and a memorable experience.
With this promotion, Ichikokudo Hokkaido Ramen not only highlights the richness of Hokkaido-style ramen but also introduces diners to innovative combinations that expand the boundaries of traditional Japanese cuisine. For anyone who has ever wanted to try something daring but delicious, this is an opportunity that should not be missed. From the first bite to the last drop of broth, the Mala Lobster Ramen offers a full sensory experience that engages taste, smell, and sight, making it a worthwhile stop for anyone exploring Singapore’s vibrant food scene.
In conclusion, whether they are a fan of seafood, spice, or simply a good bowl of ramen, diners have a compelling reason to visit Ichikokudo Hokkaido Ramen from 4 February 2026 onwards. The Mala Lobster Ramen promotion is more than just a meal—it’s an experience that combines luxury, spice, and comfort in a way that is both memorable and accessible. For those looking to treat themselves or simply explore a new flavour combination, this is an ideal destination that promises satisfaction in every bite.
For more details on the promotion, diners can check the official Facebook post here: Ichikokudo Hokkaido Ramen Promotion.
Promotional/Event Details:
Date: 4 February 2026 Onward
Time: Dine-in only, operating hours vary by outlet
Venue:
-
Changi Airport Terminal 3 #B2-58
-
Suntec City #B1-135
-
313@Somerset #B3-35/36
-
Hillion Mall #01-01/02
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.