As the festive season approaches, collectors and Sanrio fans alike have something truly special to look forward to. FairPrice Xtra has just unveiled a new Chinese New Year exclusive in collaboration with The Singapore Mint—a limited-edition set of Hello Kitty Zodiac 24K Gold-Plated Ingots. This 12-in-1 collector set is an absolute must-see for anyone wanting to combine their love for Hello Kitty with the traditional charm of Chinese zodiac symbols.
What makes this set stand out immediately is its attention to detail. Each ingot represents one of the twelve Chinese zodiac signs, and Hello Kitty herself is dressed in vibrant, zodiac-inspired outfits for each piece. It’s a seamless blend of modern pop culture and cultural heritage. Each gold-plated ingot shines with 24K gold, exuding a luxurious touch, and they’re all presented together in a premium blue keepsake box. The box itself is beautifully adorned with auspicious motifs, making it a perfect display item for your home, office, or even as a thoughtful Chinese New Year gift.
Collectors will appreciate the completeness of this set. Many limited-edition collectibles either focus on a single zodiac sign or release pieces sporadically over months. This 12-in-1 set means that enthusiasts can enjoy the full zodiac series all at once, allowing for a satisfying and cohesive display. Beyond their visual appeal, the ingots also carry intrinsic value thanks to the gold plating, making them more than just a decorative item—they’re a keepsake with lasting significance.
Pricing for the full 12-piece set is set at $438, down from the usual price of $480. This is already a reasonable deal for a premium collectible of this nature, but there’s an added perk for shoppers who are already planning their festive grocery haul. FairPrice Xtra is offering a purchase-with-purchase option where the set can be obtained at $388 with a minimum spend of $30. Considering that most households will be doing some CNY grocery shopping anyway, this is a clever way to pick up the collectible without stretching the budget too far. It’s the kind of deal that makes perfect sense for anyone already heading to FairPrice Xtra for essentials.
The set’s limited availability adds another layer of urgency. Hello Kitty continues to be one of the most beloved Sanrio characters worldwide, and combining this with zodiac-themed CNY collectibles makes it particularly desirable. These items are likely to sell out quickly, so even casual collectors or those seeking a unique gift might want to consider making their purchase sooner rather than later. There’s something exciting about owning a limited-edition collectible, especially one that is also functional as a festive decoration. It’s not just about having something rare—it’s about celebrating a season and a culture in a tangible, aesthetically pleasing way.
For those who enjoy curating their festive displays, the 12 ingots also offer flexibility in presentation. They can be lined up according to the zodiac order, arranged according to the year of birth of family members, or simply displayed as a striking, complete set. The bright blue keepsake box complements a wide range of interior styles and adds a celebratory touch to any space. Because of their premium presentation, these ingots also make for a meaningful gift to family members, friends, or colleagues—especially for those who appreciate collectibles or Sanrio memorabilia.
There’s also an educational aspect to the set. While most of us are familiar with the 12 zodiac animals, having Hello Kitty dressed in zodiac-inspired costumes provides a creative way to engage younger generations with Chinese New Year traditions. Kids and adults alike can enjoy spotting the unique features of each character, learning about the zodiac animals, and discovering how traditional culture can be interpreted through a contemporary lens. This combination of fun, beauty, and cultural significance is what makes this collectible truly stand out.
Another compelling reason to grab this set is its potential as a keepsake that can grow in value over time. Limited-edition Sanrio collectibles often become more desirable once they are no longer available in stores. This makes the 12-in-1 Hello Kitty Zodiac Gold-Plated Ingots a smart buy for collectors who are always on the lookout for items that combine sentimental and potential resale value. Whether you’re an experienced collector or a newcomer eager to start a Sanrio or CNY-themed collection, this set offers a rare opportunity to own a complete, visually stunning series in one purchase.
Shopping at FairPrice Xtra for this collectible is also convenient. Many shoppers will naturally be visiting for their regular grocery needs, meaning they can add this item to their cart without a separate trip. The purchase-with-purchase option is particularly clever—it incentivises spending on essential items while also rewarding them with a high-value collectible at a discounted price. In other words, it’s a win-win for anyone planning their CNY preparations: they get groceries and a coveted collector’s item in one go.
If they’re considering gifting options, this set stands out as a thoughtful present. Instead of typical red packets or generic gifts, these gold-plated Hello Kitty ingots convey effort, consideration, and a nod to cultural traditions. For corporate gifting, the set also has appeal; it’s something that colleagues or clients would remember and appreciate for its uniqueness and premium quality.
It’s also worth noting that FairPrice Xtra has made the set visually accessible in-store. Potential buyers can see the craftsmanship up close, which is crucial for collectibles. The intricate designs, the vibrant colour of the gold plating, and the festive outfits on each Hello Kitty character are all elements that can be better appreciated in person. Those who have ever bought collectibles online without seeing them first know how important it is to assess quality, and this in-store availability takes care of that.
In summary, this Hello Kitty Zodiac 24K Gold-Plated Ingots 12-in-1 Collector Set is a delightful fusion of pop culture, traditional Chinese symbolism, and premium craftsmanship. Priced at $438 (or $388 with a $30 purchase-with-purchase spend), it offers both aesthetic appeal and potential long-term collectible value. The limited nature of the set means they shouldn’t delay if they want to secure one. For anyone shopping for CNY groceries, looking for a unique gift, or simply wanting to celebrate the Lunar New Year with something truly special, FairPrice Xtra has delivered an irresistible offer.
Promotional/Event Details:
Date: 4 February 2026 Onward
Time: During FairPrice Xtra operating hours
Venue: FairPrice Xtra stores, Singapore
Purchase-with-purchase option: $388 with a minimum spend of $30
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