Every year, as the festive season starts to creep in, there is always that familiar excitement in the air. Streets slowly take on the warm glow of Christmas lights, shopping malls begin unveiling their extravagant decorations, and bakeries everywhere pull out their best holiday treats to tempt even the most disciplined among us. This year, one particular treat has caught the attention of many in Singapore – and for very good reason.
Auntie Anne’s Singapore has launched something that feels perfectly timed for the season: their brand-new Cinnamon Sugar Cookies, available exclusively in Singapore and the first of its kind globally within the Auntie Anne’s family. For those who are longtime fans of their signature soft pretzels, this new addition is an exciting way to enjoy that classic Auntie Anne’s flavour profile in a completely different form. And what makes this news even sweeter is the Early Bird Special that has just been introduced for a limited time.
From 4 December 2025 onwards, customers can enjoy the new Cinnamon Sugar Cookies at a special launch price: $15.50 for one pack or $19.90 for two packs. Anyone familiar with festive gifting knows how hard it can be to find something meaningful, delicious, and wallet-friendly. This promotion ticks all the boxes, making it an excellent chance to stock up before the Christmas rush kicks into full swing.
If you have ever visited an Auntie Anne’s outlet during peak hours, you will know that their snacks often draw queues. Their reputation for fresh-baked, warm, and aromatic treats means each new release tends to gain quick popularity. These Cinnamon Sugar Cookies are no exception, especially since this is the first time Auntie Anne’s globally has introduced such a product. Singaporeans often pride themselves on trying things before the rest of the world, and this is one such moment where they get the exclusive experience ahead of other countries.
These cookies are described as crunchy yet soft, which is not an easy balance to strike. Many cinnamon-based cookies tend to lean either entirely crisp or fully chewy, but Auntie Anne’s appears to have struck that middle ground that gives the cookie a festive personality. The taste of cinnamon naturally evokes Christmas nostalgia – the scent of warm spices, the comforting sweetness, and that homely flavour that pairs well with tea, coffee, or hot chocolate during the year-end season.
If you are someone who takes gifting seriously, these cookies could be a clever option. Instead of the usual chocolates or gift tins that everyone exchanges, these cookies offer a novelty factor because they are new, exclusive to Singapore, and tied to a reputable brand that people already trust. Whether you are building a Christmas hamper, preparing corporate gifts, or planning something thoughtful for teachers, colleagues, or neighbours, a limited-edition treat always makes an impression.
Besides gifting, these cookies are perfect for gatherings. December tends to be filled with parties, whether they are family dinners, friends’ potlucks, or office celebrations. Having a sweet snack that is easy to share and universally appealing takes the stress out of hosting. Cinnamon flavours rarely go wrong, and since these cookies are not overly heavy or rich, they complement a wide range of other festive dishes and snacks.
There is also the simple joy of having something tasty on hand during the holiday season. December is one of those months where everyone slows down a little, spends more time at home, and enjoys cosy evenings. These cookies could be that go-to treat whenever you want something comforting without having to bake from scratch. Pair it with a warm drink, sit by the window, and enjoy a moment of calm amidst the holiday busyness.
From a savings perspective, the Early Bird Special makes the deal even more compelling. If you break down the prices, getting two packs for $19.90 works out to less than $10 per pack – which is exceptional considering it is a new seasonal product with limited availability. It is likely that prices may increase or stocks may run out as Christmas approaches, so buying early does offer value beyond just convenience.
Auntie Anne’s outlets are conveniently located across Singapore, making it easy for anyone to pick up a few packs while running errands or commuting. Because this is a limited-time offer and the product is available only on a first-come, first-served basis, it might be a good idea to visit early in the month before demand spikes. Festive snacks tend to sell quickly, and there is usually a surge of last-minute shoppers in the week leading up to Christmas.
Another reason this promotion stands out is that it offers something both unique and familiar. Many promotions during the festive season revolve around discounts for existing products. However, Auntie Anne’s has chosen to introduce something completely new, which instantly raises curiosity. The fact that the cookies blend the beloved cinnamon sugar taste that they are known for makes the product easier to trust, even for those who may not typically buy cookies.
For malls and food hotspots, the holiday period always means a larger crowd. If you are already out shopping for presents, attending events, or simply enjoying the decorations, stopping by any Auntie Anne’s outlet to grab these cookies takes very little effort. And because this promotion runs from 4 December 2025 onwards, there is ample opportunity to visit without rushing.
If you follow Auntie Anne’s Singapore on social media, including their Facebook page at https://www.facebook.com/100064188246758/posts/1253515386798058/?rdid=T7GOjNPDTRwEW5ck#, you will notice how quickly updates about new items spread. Their products often create buzz because they are consistent, delicious, and nostalgic. These Cinnamon Sugar Cookies are already picking up attention because of their exclusivity and their festive appeal.
In short, if you enjoy treats that taste like Christmas, value a good deal, or simply want a thoughtful and affordable gift option, this promotion is worth exploring. The combination of novelty, flavour, and savings makes it a standout offer for the holiday season. Whether you are purchasing for yourself, gifting to others, or preparing for gatherings, getting these cookies during the Early Bird Special ensures you are set for the festivities ahead.
Why You Should Enjoy This Deal
This promotion brings together value and innovation in a way that is rare for seasonal food launches. You get a brand-new product that no other country has access to yet, exclusive flavours that match the festive mood, and a price that genuinely makes stocking up worthwhile. It is an easy, fuss-free way to elevate your celebrations, and the convenience of multiple store locations makes the experience even smoother. If you have been searching for something special that does not blow your festive budget, this is a promotion that deserves your attention.
Promotional/Event Details:
Date: 4 December 2025 Onwards
Time: Follow individual Auntie Anne’s outlet opening hours
Venue: All Auntie Anne’s Singapore outlets
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