If you’re someone who appreciates authentic Singaporean street food or enjoys hunting for unique culinary twists, then this is one tasty deal that deserves your attention. Jian Bo Shui Kueh, a name synonymous with traditional Teochew rice cakes, is turning up the heat with a limited-time promotion to celebrate the reopening of their Tiong Bahru Market outlet. With the unveiling of their new Mala Shui Kueh at just $0.80 per piece, there has never been a better time to revisit (or discover) this local gem.
Why This Promotion Is Worth the Visit
At the heart of this promotion lies more than just a great discount—it’s about reimagining a timeless hawker favourite. For decades, Jian Bo Shui Kueh has been a mainstay for locals who crave silky-soft rice cakes topped with fragrant chye poh (preserved radish). But this time, they’ve introduced an exciting new take: Mala Shui Kueh.
By infusing the dish with numbing Szechuan peppercorns and a bold mala chilli paste, Jian Bo has managed to marry tradition with innovation. The result? A deliciously spicy and savoury experience that wakes up your palate while preserving the original essence of their time-honoured recipe.
For foodies who enjoy that tingling, numbing sensation typical of Szechuan cuisine, this mala-infused version promises to hit all the right notes—spicy, numbing, salty, and deeply umami all at once.
And the best part? It’s incredibly affordable. At only $0.80 per piece, this is the perfect opportunity to sample something different without committing to a full plate. Think of it as a flavour-packed teaser—spicy, satisfying, and kind to your wallet.
Tradition Meets Trend
Singapore’s hawker scene has always been one of innovation and evolution, and this latest offering from Jian Bo is a great example of how tradition can adapt while staying rooted in authenticity. The classic shui kueh is beloved for a reason—its simplicity, its softness, the slight saltiness of the chye poh—but the mala version adds a new dimension, one that appeals to the spice-loving crowd.
What makes this special is how well-balanced the flavour profile is. Unlike some mala dishes that simply overpower with heat, this one manages to highlight the silken texture of the rice cakes while amplifying the savoury depth through the mala paste. It’s a smart upgrade that doesn’t lose the soul of the original dish.
Jian Bo’s consistency over the years has made them a household name, and with this new variation, they are once again proving that even heritage brands can innovate in exciting ways.
Limited-Time Offer – Don’t Miss Out
This promotion isn’t just about introducing a new product. It’s also about celebrating a return—the reopening of Jian Bo’s iconic outlet at Tiong Bahru Market, a place that holds historical significance and has long been a culinary landmark in Singapore.
To commemorate this occasion, Jian Bo is offering their Mala Shui Kueh at a reduced promotional price. Here’s what diners can expect:
Original Prices:
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5 pcs – $4.50
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8 pcs – $7.20
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10 pcs – $9.00
Promotion Prices:
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5 pcs – $4.00
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8 pcs – $6.40
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10 pcs – $8.00
That means a saving of up to $1.00 on the 10-piece set, which is ideal if you’re planning to share or simply want to enjoy more without breaking the bank.
However, for those who are just curious and want to give the new Mala Shui Kueh a try, the $0.80 per piece offer is the ideal tasting size. You get to experience the bold flavours and unique mala sensation without overcommitting, making it especially appealing for first-timers.
But do take note: this launch offer is available for a limited time only, so it’s wise to head down early before the promotion ends or the crowd takes over.
Why Tiong Bahru Market?
There’s something uniquely charming about enjoying hawker fare in a setting like Tiong Bahru Market. This market isn’t just a food centre—it’s a cultural landmark. Steeped in heritage, the area is well-known for its architectural charm, old-school vibes, and of course, mouthwatering food. Whether you’re a long-time Singaporean resident or a traveller looking to experience true local flavour, this market offers a deep dive into what makes Singapore’s food culture so rich and beloved.
Jian Bo Shui Kueh’s presence at this location further cements their roots in tradition, and their return here is both symbolic and exciting for fans. The upgraded stall and fresh launch reflect their commitment to evolving while still serving the dish that many have grown up with.
A Delicious Way to Support Local Heritage
In a time where global brands and chain restaurants dominate, supporting local hawkers like Jian Bo is more important than ever. This promotion is not just a good deal—it’s a meaningful way to support Singapore’s culinary heritage.
These types of homegrown stalls are the backbone of the nation’s food identity, and by participating in their launch promotion, diners are helping to keep these stories alive. Plus, with a refreshed offering like the Mala Shui Kueh, there’s renewed reason to return and show appreciation.
Final Thoughts
Whether you’re a fan of spice or just someone who enjoys discovering new tastes, Jian Bo Shui Kueh’s latest offering is worth the journey. With their fusion of tradition and trend, affordable pricing, and iconic location, this deal has all the elements of a satisfying culinary experience.
And with the launch pricing available for a limited time only, there’s no better reason to swing by Tiong Bahru Market soon. Even if you’ve tried Jian Bo before, this is your chance to revisit with a fresh perspective—and maybe even a few extra pieces to share with family or friends.
So if you’re looking for a pocket-friendly indulgence that packs a punch in flavour, this Mala Shui Kueh experience might just be your next hawker highlight.
Promotional/Event Details:
Date: 4 August 2025 Onward
Time: 8:00 AM till sold out daily
Venue: Jian Bo Shui Kueh, 30 Seng Poh Rd, #02-05, Singapore 168898
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